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My Quotes in Instapaper: Saturday, May. 18

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Instapaper: Saturday, May. 18

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· Bringing in key investors: Explain how you helped investors embrace your vision for the company; describe four key provisions that create the foundation for a solid partnership agreement; share the stories of three pitches to VCs that went horribly wrong and how those experiences helped you shape a winning pitch.
Instapaper: Saturday, May. 18 - Instapaper - Your Highlight Location 547-550 | Added on Monday, 20 May 13 02:08:41
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· Landing a major customer: Describe how you changed your sales process to allow you to compete with heavy hitters in your industry; share three stories about major sales that got away and what you learned from failing to reel them in; detail the steps you took to quickly ramp up capacity while ensuring current customers needs were still met.
Instapaper: Saturday, May. 18 - Instapaper - Your Highlight Location 545-547 | Added on Monday, 20 May 13 02:08:31
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four lessons learned during the product development process; describe three ways you listened to customers and determined how to better meet their needs; explain the steps involved in manufacturing products overseas, especially including what you did wrong.
Instapaper: Saturday, May. 18 - Instapaper - Your Highlight Location 543-545 | Added on Monday, 20 May 13 02:08:21
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· Bringing in key investors: Explain
Instapaper: Saturday, May. 18 - Instapaper - Your Highlight Location 547-548 | Added on Monday, 20 May 13 02:05:19
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· Landing a major customer: Describe
Instapaper: Saturday, May. 18 - Instapaper - Your Highlight Location 545-545 | Added on Monday, 20 May 13 02:05:04
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· New products or services: Share
Instapaper: Saturday, May. 18 - Instapaper - Your Highlight Location 542-543 | Added on Monday, 20 May 13 02:04:45
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For example, if you want to spread the word about:
Instapaper: Saturday, May. 18 - Instapaper - Your Highlight Location 542-542 | Added on Monday, 20 May 13 02:04:35
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Then craft your pitch with publicity as a secondary goal.
Instapaper: Saturday, May. 18 - Instapaper - Your Highlight Location 539-540 | Added on Monday, 20 May 13 02:04:23
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I want to inform and occasionally ? hopefully ? entertain readers; the more you can help me accomplish that goal, the more interested I am in what you have to say.
Instapaper: Saturday, May. 18 - Instapaper - Your Highlight Location 538-539 | Added on Monday, 20 May 13 02:04:20
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Then, think about what I want.
Instapaper: Saturday, May. 18 - Instapaper - Your Highlight Location 538-538 | Added on Monday, 20 May 13 02:04:14
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So now let?s get specific.
Instapaper: Saturday, May. 18 - Instapaper - Your Highlight Location 533-534 | Added on Monday, 20 May 13 02:04:00
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Remember: forget what you want.
Instapaper: Saturday, May. 18 - Instapaper - Your Highlight Location 534-534 | Added on Monday, 20 May 13 02:03:56
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I really don?t want to read a 1,000-word pitch with a comprehensive overview of the topic and a list of semi-relevant statistics. The best products can be described in a few sentences, and so can the best pitches:
Instapaper: Saturday, May. 18 - Instapaper - Your Highlight Location 532-533 | Added on Monday, 20 May 13 02:03:51
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Realize that the more you feel you need to say? the less you really have to say.
Instapaper: Saturday, May. 18 - Instapaper - Your Highlight Location 530-531 | Added on Monday, 20 May 13 02:03:26
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So,readers don?t want to know what you do; they want to know what you know. If you started a company, share five things you learned about landing financing. If you developed a product, share four mistakes you made early on. If you entered a new market, share three strategies you used to steal market share from competitors.
Instapaper: Saturday, May. 18 - Instapaper - Your Highlight Location 525-528 | Added on Monday, 20 May 13 02:03:16
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The best articles let readers learn from your experience, your mistakes, and your knowledge. Always focus on benefiting readers: When you do, your company gets to bask in the reflected PR glow.
Instapaper: Saturday, May. 18 - Instapaper - Your Highlight Location 524-525 | Added on Monday, 20 May 13 02:03:05
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Forget a profile piece.
Instapaper: Saturday, May. 18 - Instapaper - Your Highlight Location 522-523 | Added on Monday, 20 May 13 02:00:25
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Know my interests.
Instapaper: Saturday, May. 18 - Instapaper - Your Highlight Location 517-517 | Added on Monday, 20 May 13 01:59:59
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Know what I?ve done recently.
Instapaper: Saturday, May. 18 - Instapaper - Your Highlight Location 513-513 | Added on Monday, 20 May 13 01:59:36
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Don?t tell me how much a little publicity will help you.
Instapaper: Saturday, May. 18 - Instapaper - Your Highlight Location 511-511 | Added on Monday, 20 May 13 01:59:29
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