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Instapaper: Saturday, Mar. 30

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Display inventory status Shoppers want to know if a product is available before they go through checkout, so adding stock or inventory information to search results is a big help.
Instapaper: Saturday, Mar. 30 - Instapaper - Your Highlight Location 352-354 | Added on Sunday, 31 March 13 21:05:43
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Add Quick View windows Visitors gain the ability to see more product information without leaving the search page if you add a Quick View button that opens a product detail window.
Instapaper: Saturday, Mar. 30 - Instapaper - Your Highlight Location 349-350 | Added on Sunday, 31 March 13 21:05:32
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Many advanced search engines can sort results by multiple criteria. For instance, visitors may wish to sort results by price, most recent, brand, star rating, alphabetical order, or other criteria. In addition, your social network-savvy visitors may want to see items with the highest number of Facebook likes or Pinterest pins first. 
Instapaper: Saturday, Mar. 30 - Instapaper - Your Highlight Location 346-349 | Added on Sunday, 31 March 13 21:05:22
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Grid views are useful for product searches that generate many results. Depending on the size of product images, you can display three, four, or five images across the page, which means you can show many more products above the fold. On the other hand, using a list view, you can provide more in-depth descriptions of products, along with shipping costs and product ratings. If you allow visitors to choose which format they prefer, they will enjoy having the flexibility in how results are displayed.
Instapaper: Saturday, Mar. 30 - Instapaper - Your Highlight Location 342-346 | Added on Sunday, 31 March 13 21:05:09
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Show search suggestions It?s a good idea to display search suggestions on the search results page. Search suggestions are terms related to the term typed in the search box, and can give visitors more ideas for what to search for. Show these suggestions at the top of the page and at the bottom of the page below the search results. Adding these suggestions can encourage visitors to view more product: according to our research, about 25% of site visitors will click on a search suggestion.
Instapaper: Saturday, Mar. 30 - Instapaper - Your Highlight Location 338-341 | Added on Sunday, 31 March 13 21:04:08
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Make content easy to access Retailers creating compelling content like videos and blog posts, who are also building a presence on social networks, need to display this content so that visitors can easily find it within search results. For example, by adding tabs to search results or showing different types of content on different parts of the screen, this non-product content is highly visible to visitors. 
Instapaper: Saturday, Mar. 30 - Instapaper - Your Highlight Location 335-338 | Added on Sunday, 31 March 13 21:03:45
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Here are some ideas, taken from our Big Book of Site Search Tips, to help you create an engaging and user-friendly site search experience that can more easily attract visitors to the products they want to buy.
Instapaper: Saturday, Mar. 30 - Instapaper - Your Highlight Location 333-335 | Added on Sunday, 31 March 13 21:01:02
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Customers everywhere love choice. And when you sell online, giving shoppers choice means making sure they can find what you have to sell, and making it easy for them to compare and contrast different product or service options. 
Instapaper: Saturday, Mar. 30 - Instapaper - Your Highlight Location 328-330 | Added on Sunday, 31 March 13 21:00:46
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In this case, the two-step process lead to a 59% increase in form fills. Both forms were identical, but the winning version had a page of sales copy prior to the form.
Instapaper: Saturday, Mar. 30 - Instapaper - Your Highlight Location 307-308 | Added on Sunday, 31 March 13 21:00:10
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Case study #3. Which is best, one-page vs multi-step forms?
Instapaper: Saturday, Mar. 30 - Instapaper - Your Highlight Location 301-302 | Added on Sunday, 31 March 13 20:59:38
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You probably guessed the winner from our introduction. Yes, the non-required form not only converted 31% more visitors into submitted leads, but the leads themselves were more qualified buyers.
Instapaper: Saturday, Mar. 30 - Instapaper - Your Highlight Location 299-301 | Added on Sunday, 31 March 13 20:57:19
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Case study #2. Should you require prospects to fill out all form fields?
Instapaper: Saturday, Mar. 30 - Instapaper - Your Highlight Location 294-294 | Added on Sunday, 31 March 13 20:57:10
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Both forms had the same offer and questions, except version B added a ?Comments or Questions? field.  To their utter surprise, conversions remained stable. There was no reduction in leads generated from the longer form! Plus, the sales team reported that the quality of the leads increased.  So, perhaps the best practice is not ?fewer form fields? but ?more form fields with higher perceived value to the prospect.?
Instapaper: Saturday, Mar. 30 - Instapaper - Your Highlight Location 290-293 | Added on Sunday, 31 March 13 19:33:11
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we love this A/B test from Kindercare, a national chain of 1,700 child care centers in the US.  They (rather daringly) tested adding a field to their lead generation form:
Instapaper: Saturday, Mar. 30 - Instapaper - Your Highlight Location 287-288 | Added on Sunday, 31 March 13 19:32:49
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if you care about lead quality, or your sales team is screaming for tons of data on leads, you need as many form fields as possible to help weed prospects out.
Instapaper: Saturday, Mar. 30 - Instapaper - Your Highlight Location 285-286 | Added on Sunday, 31 March 13 19:32:37
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Case study #1. How many form fields can you have? Best practices, and common sense, state that fewer form fields equal more conversions.After
Instapaper: Saturday, Mar. 30 - Instapaper - Your Highlight Location 283-284 | Added on Sunday, 31 March 13 19:32:22
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You can optimize every aspect of your lead generation pages ? however, we?ve noticed the highest response lift often comes when you tweak your form.
Instapaper: Saturday, Mar. 30 - Instapaper - Your Highlight Location 279-280 | Added on Sunday, 31 March 13 18:59:01
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generation marketers are remarkably lucky. If your peers in ecommerce run a series of utterly brilliant A/B or multivariate tests for conversion optimization (CRO), the most they can expect is a 20-something sales lift. (Heavy testers like Dell are thrilled when a test wins single-digit additional sales.) But, lead generation marketers can expect a much higher impact. In fact, the average lead generation CRO campaign results in a 40-something conversion lift.  As in 40% or more leads generated from the exact same traffic.   
Instapaper: Saturday, Mar. 30 - Instapaper - Your Highlight Location 274-279 | Added on Sunday, 31 March 13 18:58:51
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with the inclusion of YouTube search data in Google Trends as of this week,
Instapaper: Saturday, Mar. 30 - Instapaper - Your Highlight Location 251-252 | Added on Sunday, 31 March 13 18:56:47
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Stranger in a Strange Land
Instapaper: Saturday, Mar. 30 - Instapaper - Your Highlight Location 225-225 | Added on Sunday, 31 March 13 18:34:52
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