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My Quotes in Instapaper: Saturday, Jun. 15

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Instapaper: Saturday, Jun. 15

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Oreo?s work during the Super Bowl sets a trailblazing path.
Instapaper: Saturday, Jun. 15 - Instapaper - Your Highlight Location 278-279 | Added on Monday, 17 June 13 02:46:44
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Pointing to some brand and marketer case studies that truly ?get it,? Friedlein highlighted an app made by a boutique shoe store called Meat Pack which was truly great in its personalization, dirving offline/online sales, and trackability.
Instapaper: Saturday, Jun. 15 - Instapaper - Your Highlight Location 275-276 | Added on Monday, 17 June 13 02:46:27
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required reading from Harvard Business Review on the Experience Economy as well as laws for a world gone digital from Ajaz Ahmed.
Instapaper: Saturday, Jun. 15 - Instapaper - Your Highlight Location 271-273 | Added on Monday, 17 June 13 02:46:09
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shift toward a knowledge economy? Answer: TripAdvisor made more money than American Airlines because info about planes is more valuable than the planes. There are an infinite number of channels. Mass is not important.
Instapaper: Saturday, Jun. 15 - Instapaper - Your Highlight Location 257-259 | Added on Monday, 17 June 13 02:43:07
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whether respondents agreed with the statement that online advertising is not effective. Almost a third (32%) of global consumers agreed with the sentiment, while half of respondents (49%) agreed that web banner ads don?t work.
Instapaper: Saturday, Jun. 15 - Instapaper - Your Highlight Location 167-169 | Added on Monday, 17 June 13 02:25:58
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When asked which is the best advertising opportunity for companies to reach them 40% of consumers answered TV. Coupon offers were deemed to be the second most effective channel (22%), reflecting the consumer hunger for freebies and discounts. Digital channels such as social ads (5%), online video (4%) and mobile apps (1%) are thought to be far less effective in comparison.
Instapaper: Saturday, Jun. 15 - Instapaper - Your Highlight Location 162-164 | Added on Monday, 17 June 13 02:25:24
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The same trend is apparent looking the best source for marketing and advertising, with traditional media considered the most effective channel (47%), followed by family and friends (31%) and consumer forums (25%). Company websites scored just 18% while blogs came last with 8%.
Instapaper: Saturday, Jun. 15 - Instapaper - Your Highlight Location 158-160 | Added on Monday, 17 June 13 02:25:16
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A new Adobe survey shows that global consumers still rely on family and friends (51%) and consumer forums (35%) if they want credible information on products and brands. Traditional media, such as newspaper and TV, came in third with 28%, while company websites scored just 17% compared to 8% for blogs and just 3% for branded social media pages.
Instapaper: Saturday, Jun. 15 - Instapaper - Your Highlight Location 153-156 | Added on Monday, 17 June 13 02:24:52
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When Sir Alex Ferguson retired as manager of Manchester United it instigated almost 1.5 million tweets in less than an hour. Fast food chain Nando?s successfully exploited it by announcing it planned to keep its Manchester restaurants open five minutes late that evening in honour of ?Fergie Time?.
Instapaper: Saturday, Jun. 15 - Instapaper - Your Highlight Location 130-132 | Added on Monday, 17 June 13 02:21:32
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For example, deodorant brand Lynx was featured heavily in a Channel 4 documentary about dogging, which obviously isn?t ideal for the company?s image. Lynx?s social agency, TMW, managed to diffuse any issues by making fun of the situation.
Instapaper: Saturday, Jun. 15 - Instapaper - Your Highlight Location 128-129 | Added on Monday, 17 June 13 02:21:08
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Daisley highlighted a Burberry campaign that created personalised product images for users who retweeted its content. It?s immediately the sort of thing that people want to share and pass on. Marketers need to think how can you empower someone to be an advocate and pass your message on?
Instapaper: Saturday, Jun. 15 - Instapaper - Your Highlight Location 124-126 | Added on Monday, 17 June 13 02:20:48
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a Doritos campaign that aimed to target times when it thought people would be having family gatherings or barbecues. With the help of TV advertising it drove an above-target increase in product sales. For information on this topic, checkout our blog post on good and bad Vine adverts, plus our top tips for creating awesome Vines.
Instapaper: Saturday, Jun. 15 - Instapaper - Your Highlight Location 120-123 | Added on Monday, 17 June 13 02:20:31
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A recent promotion for Iron Man 3 achieved an extremely high engagement rate by targeting people who had previously used keywords such as ?Iron Man,? ?X-Men,? and ?Wolverine.?
Instapaper: Saturday, Jun. 15 - Instapaper - Your Highlight Location 116-117 | Added on Monday, 17 June 13 02:20:16
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Any social media strategy that doesn?t have relationship-building at its core is flawed ? and this is where companies like ABN AMRO are shining a path for us all.
Instapaper: Saturday, Jun. 15 - Instapaper - Your Highlight Location 76-77 | Added on Monday, 17 June 13 02:18:36
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Firstly, the bank isn?t just talking to customers, fixing problems and disappearing. It is using Genesys? social customer service platform to maintain a record of each interaction associated with each social media user and mapping that to engagement across other channels ? to create a 360 view of the relationship that the brand has with that customer.
Instapaper: Saturday, Jun. 15 - Instapaper - Your Highlight Location 57-60 | Added on Monday, 17 June 13 02:17:37
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Three Things I?ve Learned From Warren Buffett
Instapaper: Saturday, Jun. 15 - Instapaper - Your Highlight Location 400-400 | Added on Monday, 17 June 13 13:03:28
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Three Things I?ve Learned From Warren Buffett linkedin.com ? Archive ? Like
Instapaper: Saturday, Jun. 15 - Instapaper - Your Highlight Location 400-404 | Added on Monday, 17 June 13 12:49:30
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he talks about looking for a company?s moat?its competitive advantage?and whether the moat is shrinking or growing. He says a shareholder has to act as if he owns the entire business, looking at the future profit stream and deciding what it?s worth. And you have to be willing to ignore the market rather than follow it, because you want to take advantage of the market?s mistakes?the companies that have been underpriced.
Instapaper: Saturday, Jun. 15 - Instapaper - Your Highlight Location 414-417 | Added on Monday, 17 June 13 12:49:22
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I?m looking forward to sharing posts from time to time about things I?ve learned in my career at Microsoft and the Gates Foundation. (I also post frequently on my blog.)
Instapaper: Saturday, Jun. 15 - Instapaper - Your Highlight Location 406-409 | Added on Monday, 17 June 13 12:48:54
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Several sites embed video, using Flash for instance, in a way that makes them unplayable on mobile. Here?s an example from the BBC: This is frustrating for the user, so Google recommends using HTML5 standard tags to include videos and to avoid content in formats, such as Flash, that are not supported by all mobile devices.
Instapaper: Saturday, Jun. 15 - Instapaper - Your Highlight Location 380-383 | Added on Monday, 17 June 13 12:48:16
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