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Instapaper: Monday, May. 13

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Marketers need to use advanced technology platforms that can help track these conversions and distribute proper credit to their contribution to sales via dynamic attribution.
Instapaper: Monday, May. 13 - Instapaper - Your Highlight Location 455-456 | Added on Wednesday, 15 May 13 00:08:24
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Check-ins via location based services Location based mobile check-in services such as FourSquare can support awareness and promotion of bricks and mortar stores, restaurants and other leisure outlets ? another potentially important mobile conversion.
Instapaper: Monday, May. 13 - Instapaper - Your Highlight Location 452-454 | Added on Wednesday, 15 May 13 00:08:09
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UK retailers such as Asda have shown, mobile apps are effective in building loyalty and supporting sales.
Instapaper: Monday, May. 13 - Instapaper - Your Highlight Location 451-452 | Added on Wednesday, 15 May 13 00:07:57
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App downloads
Instapaper: Monday, May. 13 - Instapaper - Your Highlight Location 450-450 | Added on Wednesday, 15 May 13 00:07:50
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Registrations for loyalty programmes or your social pages
Instapaper: Monday, May. 13 - Instapaper - Your Highlight Location 448-449 | Added on Wednesday, 15 May 13 00:07:41
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Sign-ups for newsletters/further information If you?re trying to build long term relationships with customers or for longer sales cycle, high value or technical/B2B sales, then sign-ups for emails or for further information are useful mobile conversions.    
Instapaper: Monday, May. 13 - Instapaper - Your Highlight Location 446-448 | Added on Wednesday, 15 May 13 00:07:17
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Click-to-calls Generating click-to-calls are a valuable contribution that mobile phone visibility can give you. And if you operate a telephone sales operation then this mobile conversion can directly lead to sales.
Instapaper: Monday, May. 13 - Instapaper - Your Highlight Location 443-446 | Added on Wednesday, 15 May 13 00:07:10
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Store location /opening times checking Many consumers use mobile phones to check store locations when they?re out and about or to see if the local outlet is open.  Obviously this sort of mobile conversion is valuable for driving offline sales.
Instapaper: Monday, May. 13 - Instapaper - Your Highlight Location 441-443 | Added on Wednesday, 15 May 13 00:06:58
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advertisers shouldn?t expect a phone to deliver the same web-based conversions as a desktop or laptop, or even a tablet. They need to find other ways to define a conversion on a mobile phone than a direct sale.
Instapaper: Monday, May. 13 - Instapaper - Your Highlight Location 439-440 | Added on Wednesday, 15 May 13 00:06:48
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because advertisers are likely to be seeing fewer direct sales coming through from phones, it?s difficult to justify additional ad spend. And, because mobile phone clicks have been less sought after they remain at a lower price. 
Instapaper: Monday, May. 13 - Instapaper - Your Highlight Location 437-439 | Added on Wednesday, 15 May 13 00:06:36
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The table below shows paid search spend, clicks and cost-per-click (CPC) by device for UK paid search advertising from Q1 2013. Interestingly, it shows that while UK advertisers? share of total spend on computers (72.3%) and tablets (16.7%) is closely aligned with the share of clicks they generate, phones lag behind with 11.5% of total clicks yet only 7.8% of the total spend.  
Instapaper: Monday, May. 13 - Instapaper - Your Highlight Location 430-433 | Added on Wednesday, 15 May 13 00:05:54
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Six alternative ways to assess the value of mobile clicks econsultancy.com
Instapaper: Monday, May. 13 - Instapaper - Your Highlight Location 417-419 | Added on Wednesday, 15 May 13 00:05:27
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Online advertisers are generally seeing more sales coming through from desktops and laptops than mobile phones. But that?s not to say mobile clicks are not valuable.
Instapaper: Monday, May. 13 - Instapaper - Your Highlight Location 426-427 | Added on Wednesday, 15 May 13 00:05:22
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Not surprisingly, the students who scored the lowest on the CLA also struggled in life after college. They were three times more likely than those scoring at the top to be unemployed, twice as likely to be living at home with parents, more likely to have run up credit card bills, and less likely to read the news or discuss politics.
Instapaper: Monday, May. 13 - Instapaper - Your Highlight Location 293-296 | Added on Tuesday, 14 May 13 15:45:01
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There are reasons they don?t want the public to know the truth. A few years ago, two researchers tracked a representative sample of 2,300 students at 24 colleges and universities who took the CLA three times in their college careers: at the beginning of their freshman year, at the end of their sophomore year, and finally, before graduation. The study?s bottom line: 45 percent of students in the study made no gains in their writing, complex reasoning, or critical-thinking skills during their first two years of college. After four years, the news wasn?t much better: 36 percent failed to show any improvement.
Instapaper: Monday, May. 13 - Instapaper - Your Highlight Location 283-288 | Added on Tuesday, 14 May 13 15:44:22
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Gyft, a gift card site, is now accepting BTC is important. In essence, it allows Bitcoin users to turn their value into store credit and, more importantly, this credit can be spent at places you actually want to spend
Instapaper: Monday, May. 13 - Instapaper - Your Highlight Location 192-193 | Added on Tuesday, 14 May 13 15:40:46
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As Forbes writer Kasmir Hill notes, it?s pretty difficult to go up to the McDonald?s cashier and offer an invisible cryptocurrency that resides entirely on the Internet in exchange for a Big Mac. She?s survived a week using nothing but Bitcoins and, although she?s still alive, her experience wasn?t friction-free.
Instapaper: Monday, May. 13 - Instapaper - Your Highlight Location 186-190 | Added on Tuesday, 14 May 13 15:40:29
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