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My Quotes in Instapaper: Monday, Jan. 7

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Instapaper: Monday, Jan. 7

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look at what Lytro has done to the camera,
Instapaper: Monday, Jan. 7 - Instapaper - Your Highlight Location 818-818 | Added on Wednesday, 9 January 13 01:43:07
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Christmas Eve was the retailer?s single busiest online shopping day ever.
Instapaper: Monday, Jan. 7 - Instapaper - Your Highlight Location 761-762 | Added on Wednesday, 9 January 13 00:53:06
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by having its sale live at 5pm on Christmas Eve John Lewis managed to grab a valuable headstart.
Instapaper: Monday, Jan. 7 - Instapaper - Your Highlight Location 760-761 | Added on Wednesday, 9 January 13 00:52:11
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when the business opened a new brick-and-mortar store it led to an increase in online sales from that area, and that the company was targeting click and collect customers with vouchers and offers to help drive incremental sales in-store.
Instapaper: Monday, Jan. 7 - Instapaper - Your Highlight Location 751-753 | Added on Wednesday, 9 January 13 00:51:26
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Multichannel strategy Many businesses are still struggling to implement an effective multichannel strategy, but as long ago as September 2010 we interviewed John Lewis? head of online Jonathon Brown about the company?s multichannel approach to retail. 
Instapaper: Monday, Jan. 7 - Instapaper - Your Highlight Location 749-751 | Added on Wednesday, 9 January 13 00:51:13
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Free Wi-Fi in-store We?ve investigated in some detail whether retailers should offer customers free Wi-Fi in-store, and overall the benefits for the customer experience outweigh any potential negatives.
Instapaper: Monday, Jan. 7 - Instapaper - Your Highlight Location 742-744 | Added on Wednesday, 9 January 13 00:48:51
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The mobile site also works hand-in-hand with the click and collect service, as it means customers can make impulse purchases and pick up the item at their convenience.
Instapaper: Monday, Jan. 7 - Instapaper - Your Highlight Location 741-742 | Added on Wednesday, 9 January 13 00:48:36
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It was quick to embrace mobile commerce John Lewis launched its first mobile site back in October 2010, gaining a big headstart on a number of its competitors.
Instapaper: Monday, Jan. 7 - Instapaper - Your Highlight Location 737-739 | Added on Tuesday, 8 January 13 22:14:11
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Click and collect ?Click and collect? services that allow shoppers to buy online but pick up the product in-store have proven to be a huge success for a number of retailers.
Instapaper: Monday, Jan. 7 - Instapaper - Your Highlight Location 729-730 | Added on Tuesday, 8 January 13 22:13:33
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8. Alternative payments Not all consumers are happy to enter their credit card details online, so offering alternative payments methods can be a great way to capture additional sales. John Lewis allows shoppers to pay using nine different methods, including all major credit cards, a John Lewis or Waitrose Account Card, or PayPal.
Instapaper: Monday, Jan. 7 - Instapaper - Your Highlight Location 725-728 | Added on Tuesday, 8 January 13 22:11:40
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Guest registration Forcing customers to create an account before checking out is another common cause of basket abandonment, but John Lewis successfully avoids any mention of registration until the very end of the checkout process.
Instapaper: Monday, Jan. 7 - Instapaper - Your Highlight Location 723-725 | Added on Tuesday, 8 January 13 22:09:12
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Free delivery on orders over £50 Expensive or hidden delivery costs are a common cause of basket abandonment, so it?s important for retailers to be upfront with their charges.
Instapaper: Monday, Jan. 7 - Instapaper - Your Highlight Location 717-719 | Added on Tuesday, 8 January 13 22:08:39
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That said, John Lewis should consider giving customers the option to store their card details so purchases could be made simply by using a password, similar to Amazon?s one-click payment method.
Instapaper: Monday, Jan. 7 - Instapaper - Your Highlight Location 715-717 | Added on Tuesday, 8 January 13 22:08:27
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If you choose to create an account, the site saves your delivery and billing addresses so you need only enter your card details, meaning the checkout is completed in a couple of minutes.
Instapaper: Monday, Jan. 7 - Instapaper - Your Highlight Location 713-715 | Added on Tuesday, 8 January 13 22:08:09
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Simple checkout process There are six steps John Lewis? checkout process, which could be trimmed down slightly, but even so there is very little form filling involved for either repeat or new customers, and it offers shortcuts such as a postcode lookup tool.
Instapaper: Monday, Jan. 7 - Instapaper - Your Highlight Location 710-713 | Added on Tuesday, 8 January 13 22:06:57
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By enclosing its checkout John Lewis has removed features such as navigation bars and search boxes that may distract the user from making a purchase.
Instapaper: Monday, Jan. 7 - Instapaper - Your Highlight Location 707-709 | Added on Tuesday, 8 January 13 22:06:15
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On the down side though, the calls-to-action are quite small and the products I looked at only had one image, although there was a zoom function. Furthermore, though there is the option to leave a product review very few customers have actually bothered, so John Lewis could do more to encourage people to leave reviews either by post-sales emails or by making it more prominent on the page.
Instapaper: Monday, Jan. 7 - Instapaper - Your Highlight Location 700-704 | Added on Tuesday, 8 January 13 22:03:18
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has excellent product descriptions (details of the 64GB iPod Touch runs to 443 words), recommendations based on what other customers viewed, delivery costs, stock information and cross-selling of related items.
Instapaper: Monday, Jan. 7 - Instapaper - Your Highlight Location 697-699 | Added on Tuesday, 8 January 13 22:03:04
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John Lewis? product pages are by no means perfect, but they do tick several of the boxes for best practice.
Instapaper: Monday, Jan. 7 - Instapaper - Your Highlight Location 696-697 | Added on Tuesday, 8 January 13 22:02:50
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Among the top selling gifts at Christmas were new gadgets such as e-readers and iPads.
Instapaper: Monday, Jan. 7 - Instapaper - Your Highlight Location 693-693 | Added on Tuesday, 8 January 13 22:00:54
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