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Instapaper: Friday, Jan. 11

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What Information You Need to Gather Once you know who to ask, the trick is to ask the right questions. Remember, you want to be able to determine without outright asking: How much content they consume at different stages of the buying process. How the format of content they consume changes throughout the buying process. The driving factors and pain points that lead to purchasing decisions. Who and what influences their purchasing decisions (sources of influence). Their role in the decision-making process. Most common objections to your product/services (the perceived barriers). Where they go for information.
Instapaper: Friday, Jan. 11 - Instapaper - Your Highlight Location 913-918 | Added on Tuesday, 15 January 13 03:50:44
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reach out to a few key influencers for more research. Use networks like HARO.
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However, given the proper incentive (think gift cards, money, etc.) you can usually expect at least a percentage of your customers to respond. The key is to make your survey easy to understand and relatively short.
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publishers large and small are having success convincing meaningful numbers of users to open their wallets for content.
Instapaper: Friday, Jan. 11 - Instapaper - Your Highlight Location 822-824 | Added on Tuesday, 15 January 13 03:45:19
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Customer Lifetime Value (Yali Sassoon)
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User Intent ? Using the Long Neck (James Cornwell)
Instapaper: Friday, Jan. 11 - Instapaper - Your Highlight Location 791-791 | Added on Tuesday, 15 January 13 03:40:38
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Isaacson: When Steve was in the hospital in Memphis after the liver transplant, they had to put an oxygen mask on him, and he keeps pulling it off and saying, ?This design sucks.? He asked them to bring him five different options so he could pick a design he liked. It was the same type of thing he would do at the Apple design studio.
Instapaper: Friday, Jan. 11 - Instapaper - Your Highlight Location 561-564 | Added on Saturday, 12 January 13 16:45:11
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Isaacson: Both of them did not believe that the normal rules applied. Huey: To anything. Isaacson: To anything. For Steve and I think for Mr. Walton, it probably worked 90% of the time.
Instapaper: Friday, Jan. 11 - Instapaper - Your Highlight Location 547-549 | Added on Saturday, 12 January 13 16:44:04
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Huey: Sam would take his executives around to the worst store that he could come up with, and he would say, ?This is a horrible store. I want everybody to come out of there with one thing they do better than we do because everybody does something good. And there?s something in there that we could do.?
Instapaper: Friday, Jan. 11 - Instapaper - Your Highlight Location 538-540 | Added on Saturday, 12 January 13 16:43:12
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Isaacson: For his store he took out a design patent on that staircase, and his name is on that patent, and most of the major Apple Stores now have them. He said, ?You want that stairway so people believe they?re in someplace magical.?
Instapaper: Friday, Jan. 11 - Instapaper - Your Highlight Location 536-538 | Added on Saturday, 12 January 13 16:42:44
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Handily, Sony has a list of UK libraries with e-book programmes, though it?s also worth a quick call to double-check before making a special trip.
Instapaper: Friday, Jan. 11 - Instapaper - Your Highlight Location 728-730 | Added on Sunday, 13 January 13 14:31:29
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Openlibrary: This open source site lets you read, search and share books with other users. Openlibrary has more than a million texts available to download for free. It specialises in classic literature, and you can search by keyword or browse by subjects and authors.
Instapaper: Friday, Jan. 11 - Instapaper - Your Highlight Location 725-727 | Added on Sunday, 13 January 13 14:31:11
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The Book Depository. This online book store has over 11,000 free e-books* to get your mitts on, including A Tale of Two Cities and Oliver Twist. Feedbooks. Another retailer that also offers free public domain books, including Wuthering Heights. Project Gutenberg. A massive US site that offers over 100,000 free e-books including The Kama Sutra and Alice in Wonderland. You can?t grab the latest blockbusters - the database provides access to out-of-copyright texts, which generally means pre-1930s. You can download works by Jane Austen, Charlotte Bronte, Mark Twain and Sir Arthur Conan Doyle. Google Play. You?ll find a decent range of free e-books, as well as free sample chapters, including Bleak House by Charles Dickens. WHSmith. The high street retailer also offers a selection of free e-books*, including The Invisible Man by HG Wells, The CV by Alan Sugar and Dracula by Bram Stoker. Adobe.com. The software giant has a selection of free e-books and preview chapters* you can see in PDF and ePub formats, including Huckleberry Finn by Mark Twain. Foyles. You?ll find a small range of free e-books in ePub format here, including Anna Karenina by Leo Tolstoy and Ulysses by James Joyce. Indie Book Bargains. This site gives a daily digest of a few recommended UK-based indie offers for Kindle on Amazon, including both free and heavily reduced e-books.
Instapaper: Friday, Jan. 11 - Instapaper - Your Highlight Location 710-725 | Added on Sunday, 13 January 13 14:31:03
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WHSmith and Waterstones both offer books you can transfer to your Kobo.
Instapaper: Friday, Jan. 11 - Instapaper - Your Highlight Location 686-687 | Added on Sunday, 13 January 13 14:30:27
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Kobo?s site has over one million free e-books* including Star Wars, Beowulf, The Picture Of Dorian Gray and Vanity Fair. You can browse online or on your device.
Instapaper: Friday, Jan. 11 - Instapaper - Your Highlight Location 683-685 | Added on Sunday, 13 January 13 14:30:20
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There?s a list of the top 100 free e-books* available on the Amazon site, including Dracula, Jane Eyre, Sherlock Holmes, Pride & Prejudice and Les Misérables. You can?t normally search for all free e-books on Amazon, but forumite quoia has shared a handy tip to easily find all the free e-books on the Amazon site. Here?s a link: Free e-books on Amazon*.
Instapaper: Friday, Jan. 11 - Instapaper - Your Highlight Location 649-654 | Added on Sunday, 13 January 13 14:29:53
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you?re into science fantasy books, Martin recommends John Lenahan?s Shadowmagic* , free at the time of writing (always check). Or, Life Of Pi* is just 20p. Check the Amazon e-book discounts forum
Instapaper: Friday, Jan. 11 - Instapaper - Your Highlight Location 658-661 | Added on Sunday, 13 January 13 14:29:43
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The ereaderiq.co.uk website is also popular with forumites for finding free Kindle books on Amazon. Sign up for its daily emails and you?ll be sent a list of books that are free that day.
Instapaper: Friday, Jan. 11 - Instapaper - Your Highlight Location 654-656 | Added on Sunday, 13 January 13 14:29:35
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Earlier in the week, Richardson, Cohen and Schmidt toured Kim Il Sung University in Pyongyang, where computer science students showed off their web-surfing skills.
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And we can take it a step further and apply our triggers to a subset of our site?s traffic, for example: drop in traffic from search increase in bounce rate from direct drop in conversions from example.com drop in impressions from ppc And even more advanced: One client I?ve worked with was sending events whenever an error was triggered in their checkout process. With custom data alerts, it?s then totally possible to get an alert whenever there?s an increase in checkout error events.
Instapaper: Friday, Jan. 11 - Instapaper - Your Highlight Location 251-255 | Added on Saturday, 12 January 13 01:34:19
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