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Instapaper: Friday, Feb. 8

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Once you have exported and collated the list of keywords from Google Analytics, you can start segmenting it by separating the keywords you believe are attracting highly engaged visitors from search engines. I start segmenting using 2 primary metrics here: Average Visit Duration % New Visits
Instapaper: Friday, Feb. 8 - Instapaper - Your Highlight Location 805-807 | Added on Tuesday, 2 April 13 02:40:21
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The core concept of what I did to optimize my blog is quite simple: Determine variations of search queries that are sending highly qualified traffic to my site (often keyword variations that I haven?t primarily targeted for my existing pages/posts). Optimize the pages/posts to match and be ranked/served on those long-tail searches.
Instapaper: Friday, Feb. 8 - Instapaper - Your Highlight Location 794-797 | Added on Tuesday, 2 April 13 02:39:54
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When using the search bar, you have the ability to check the employee roster for any company, simply by inputting ?people who work at COMPANY? in the input field. Being able to search for employees isn?t something entirely new, though, and LinkedIn has those kinds of capabilities already. However, you?ll quickly see that Graph Search is a lot more elegant than LinkedIn, and being a ?personal? network, it allows you to pull out additional interest insights at a quick glance that you probably can?t get from an online business resume.
Instapaper: Friday, Feb. 8 - Instapaper - Your Highlight Location 727-732 | Added on Tuesday, 2 April 13 02:37:38
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Improved Content Marketing With Facebook Graph Search Siege Media
Instapaper: Friday, Feb. 8 - Instapaper - Your Highlight Location 717-717 | Added on Tuesday, 2 April 13 02:37:21
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Many Eyes by IBM Research made a really great list of graphing types and when to use them
Instapaper: Friday, Feb. 8 - Instapaper - Your Highlight Location 663-665 | Added on Tuesday, 2 April 13 02:34:06
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10. Present.me Present.me allows you to create presentations where you record yourself talking next to the slides you?re presenting. This tool might be a good way for people working remotely to share a proposal or concept, or for documenting presentations you?ve given on your blog or site.
Instapaper: Friday, Feb. 8 - Instapaper - Your Highlight Location 652-655 | Added on Tuesday, 2 April 13 02:33:09
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9. TimelineJS TimelineJS uses a google spreadsheet with links to YouTube, Flickr, Twitter, Sound Cloud, and other media sources to create really nice-looking timelines. You could use this tool to create an interactive visualization of the starting of your company, your client?s company, tell the story of an industry, etc.
Instapaper: Friday, Feb. 8 - Instapaper - Your Highlight Location 649-652 | Added on Tuesday, 2 April 13 02:32:57
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Datavisualization.ch has created an excellent list of packages, libraries, and data visualization frameworks for creating more complex and interactive visualizations using your own data sets and dev environments.
Instapaper: Friday, Feb. 8 - Instapaper - Your Highlight Location 631-632 | Added on Tuesday, 2 April 13 02:32:10
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those who may not be up to speed on it. Facebook?s new Graph Search is a huge upgrade to their present search, which nearly everyone admits is pretty horrible. Graph Search?which will be rolling out slowly to users over the next few months?enables Facebook users to mine the data of people, places, and events they are connected to in new and interesting ways.
Instapaper: Friday, Feb. 8 - Instapaper - Your Highlight Location 492-495 | Added on Tuesday, 2 April 13 02:25:08
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Beautiful typography It?s easier than ever to break away from the limited range of traditional web fonts and include customer fonts on your site by using 3rd party services like Google Fonts. Barcamp uses fonts beautifully to help enhance the character of the design.
Instapaper: Friday, Feb. 8 - Instapaper - Your Highlight Location 441-443 | Added on Tuesday, 2 April 13 02:21:12
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Games within your site You could have a treasure hunt within your site, or in Heart Internet?s case, a Zombie Hunt.
Instapaper: Friday, Feb. 8 - Instapaper - Your Highlight Location 434-436 | Added on Tuesday, 2 April 13 02:19:24
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Topical Elements You could adapt elements of your site based on the date, season or important event relevant to your market.
Instapaper: Friday, Feb. 8 - Instapaper - Your Highlight Location 432-433 | Added on Tuesday, 2 April 13 02:19:06
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Geek Section Have fun withyour source code Lots of companies have used ASCII fun in their website?s source code to great effect. Coca-Cola, Obama and Tumblr all had ASCII versions of their logos in their source code recently generating lots of links and mentions.
Instapaper: Friday, Feb. 8 - Instapaper - Your Highlight Location 428-430 | Added on Tuesday, 2 April 13 02:18:38
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Do it live Annoyingly I couldn?t find the example I wanted to use. There used to be a stunt kite maker who you could watch building your custom kite on Ustream.
Instapaper: Friday, Feb. 8 - Instapaper - Your Highlight Location 425-427 | Added on Tuesday, 2 April 13 02:18:10
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Freeagent, the online accounting software, have an amazing support team.
Instapaper: Friday, Feb. 8 - Instapaper - Your Highlight Location 417-418 | Added on Tuesday, 2 April 13 02:16:45
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Let your customers see you during interactions Schuh, the footwear site, have a live support chat that let?s you see the support agent you are dealing with on a webcam. They can?t see you so it?s not an intrusive service but it?s a nice reminder it?s an actual person helping you.
Instapaper: Friday, Feb. 8 - Instapaper - Your Highlight Location 414-417 | Added on Tuesday, 2 April 13 02:14:53
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Publicise bugs and complaints Instead of trying to cover up customer problems how about make them all public like Naked Wines do. Not only will other customers see you help but it builds trust very quickly with potential customers.
Instapaper: Friday, Feb. 8 - Instapaper - Your Highlight Location 412-414 | Added on Tuesday, 2 April 13 02:14:35
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Company Transparency Warts and all How about letting everyone see right inside your company?s inner workings. It?s simple yet very effective to do what Huit Denim did and have a live webcam of your factory and processes for all to see.
Instapaper: Friday, Feb. 8 - Instapaper - Your Highlight Location 410-412 | Added on Tuesday, 2 April 13 02:14:05
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Customer product shot contributions Black Milk achieve this beautifully by letting customers add photos of them wearing a product on Facebook accompanied by a specific hashtag. The submissions are then pulled into a gallery on the product page like below on the Artoo 2.0 dress.
Instapaper: Friday, Feb. 8 - Instapaper - Your Highlight Location 401-403 | Added on Tuesday, 2 April 13 02:12:34
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Forget you?re a shop! Slam City is a skateboard shop, but they sponsor a bunch of skateboarders, do a ton of interviews, videos, etc. & they don?t do that for links or shares, they do it because they think it?s good.
Instapaper: Friday, Feb. 8 - Instapaper - Your Highlight Location 398-400 | Added on Tuesday, 2 April 13 01:59:53
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