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How to Track Bing Ad Keywords in Google Analytics « MIX Analytics

akravitz.com
We realized that the pain of manually tagging Bing Ads campaigns could be solved by software. We launched our GA UTM auto-tagger for Bing Ads today. Would love your thoughts. http://www.bizible.com/bing-ads-auto-tagging
How to Track Bing Ad Keywords in Google Analytics « MIX Analytics - akravitz.com - Your Highlight Location 215-218 | Added on Monday, 9 September 13 00:20:45
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This is a really good question without a clear answer. I generally prefer to use utm_term={QueryString} because I like to see what people are actually searching for, not what keywords I bid on, so I can use that more granular data to improve the site/account. However, since bids are placed based on the keyword, not the query string, seeing the keyword is helpful too so you can more easily see what keywords need their bids modified. If you?re importing your Bing cost data into Google Analytics, you also may need to have the keyword, not the query string. So, in short, both are valuable. I?m still thinking it through myself but one solution could be to put BOTH in (in the example above there?s an empty utm_content slot).
How to Track Bing Ad Keywords in Google Analytics « MIX Analytics - akravitz.com - Your Highlight Location 155-160 | Added on Monday, 9 September 13 00:19:32
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Ever since the Bing/Yahoo merger a couple years ago, all the paid search traffic is lumped together, so you?re exactly right ? traffic from either Yahoo or Bing will be lumped together with no way to split it out. So it might make more sense to write utm_source=bing-yahoo instead of utm_source=bing to make that more clear. In fact it will even include other sites beyond Yahoo and Bing if you?ve checked the box to run ads on search partners as well. With that said, I did come across a great article here with a clever method for tracking this using filters. However I haven?t tried it myself ? so if you do, please return to let me know how it goes :)
How to Track Bing Ad Keywords in Google Analytics « MIX Analytics - akravitz.com - Your Highlight Location 62-68 | Added on Monday, 9 September 13 00:17:18
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(There?s also Keyword, which is similar but different from QueryString in that it may not exactly match the keyword that users type in since it changes based on match type. Keyword is more relevant for customizing your ad rather than populating Google Analytics query strings).
How to Track Bing Ad Keywords in Google Analytics « MIX Analytics - akravitz.com - Your Highlight Location 52-54 | Added on Monday, 9 September 13 00:16:45
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The only dynamic Bing parameters I?m aware of are the ones referenced in the Bing help section (copy/pasted here): QueryString: Returns the text string the user searched for MatchType: Returns the type of match (exact, phrase, or broad) that triggered the display of your ad BidMatchType: Returns the type of match (exact, phrase, broad, or content) that you are explicitly bidding on. OrderItemId: Returns the keyword you bid on that was matched by the user?s query AdId: Returns the ID number of the clicked ad
How to Track Bing Ad Keywords in Google Analytics « MIX Analytics - akravitz.com - Your Highlight Location 48-52 | Added on Monday, 9 September 13 00:16:37
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eryString} may be unfamiliar. Make sure you enter it exactly as written, including the curly brackets. It will dynamically change to reflect whatever the user searched for. The official explanation is that it ?Returns the text the customer typed that triggered the display of your ad.? (For more info you can check here
How to Track Bing Ad Keywords in Google Analytics « MIX Analytics - akravitz.com - Your Highlight Location 24-28 | Added on Sunday, 8 September 13 11:37:55
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Destination URL is where you can put your custom GA tags. I sometimes find that people partially tag this so that we can see it?s Bing and cpc, but the actual keyword info doesn?t get pulled in. So here?s how to do it right! These are the tags you?ll want to use: utm_medium=cpc utm_source=bing utm_campaign= utm_term={QueryString}
How to Track Bing Ad Keywords in Google Analytics « MIX Analytics - akravitz.com - Your Highlight Location 19-23 | Added on Sunday, 8 September 13 11:37:42
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