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How to get started with Twitter analytics

econsultancy.com
Finally, there?s the ?Websites? section. This provides code allowing you to link your site directly to Twitter This will provide you with an extra layer of data displaying traffic coming from Twitter to your site, and information on the effectiveness of any Twitter buttons you may have on your site. There are full instructions on how (and why) you might want to do this here.
How to get started with Twitter analytics - econsultancy.com - Your Highlight Location 89-94 | Added on Monday, 22 July 13 18:39:47
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Twitter provides Interest lists to the left of the page. These are fantastic for topic and keyword research, and can help you easily identify any topics you should be covering but aren?t. Again, it?s not detailed, but it?s a good starting place for some gap analysis and in-depth keyword research.
How to get started with Twitter analytics - econsultancy.com - Your Highlight Location 79-81 | Added on Monday, 22 July 13 18:39:05
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If 20% of your followers like a rival, then maybe the rival?s other followers will also like you. Time for some outreach!
How to get started with Twitter analytics - econsultancy.com - Your Highlight Location 77-78 | Added on Monday, 22 July 13 18:38:54
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The Followers display also highlights gender demographics, and gives you a handy list of the competitors your followers follow.
How to get started with Twitter analytics - econsultancy.com - Your Highlight Location 76-77 | Added on Monday, 22 July 13 18:38:46
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Ideally that graph should be a nice steady upwards curve, with a few spikes around specific campaigns. Remember, Twitter engagement is an ongoing process, so you don?t want lots of bursts around campaigns and nothing in between them. A steady climb will show that you?re keeping people interested.
How to get started with Twitter analytics - econsultancy.com - Your Highlight Location 64-66 | Added on Monday, 22 July 13 18:37:57
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I?ve written about the difficulties you may face in the past if you are interested.
How to get started with Twitter analytics - econsultancy.com - Your Highlight Location 49-50 | Added on Monday, 22 July 13 18:35:01
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Timeline graph This is relatively straightforward, displaying follows and unfollows over the last 30 days (Pacific time). Hover over each day?s graph to see a breakdown, including number of mentions for that day. Twitter doesn?t archive this so it?s worth downloading the data once a month. You?ll note that with our content, content that gets a lot of follows also gets the most unfollows, which (probably) means... you can?t please all the people, all the time.
How to get started with Twitter analytics - econsultancy.com - Your Highlight Location 53-58 | Added on Monday, 22 July 13 17:52:32
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Twitter is displaying the total number of clicks on a particular link. This means that if you send the same link out twice, this figure will display the cumulative number of clicks it has received. If however you send a link to the same page, but append it with different tracking data or use a different link shortener, this figure will be for each unique link.
How to get started with Twitter analytics - econsultancy.com - Your Highlight Location 41-43 | Added on Monday, 22 July 13 17:51:27
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Next to each tweet you?ll also see ?number of clicks?. This figure matters, big time. This shows how many tweeters are following your links.
How to get started with Twitter analytics - econsultancy.com - Your Highlight Location 38-39 | Added on Monday, 22 July 13 17:50:55
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check the reply rate to see which kind of content receives the most replies. In some cases this may not seem valuable (Some of our best-performing tweets have been entirely off-topic), but in fact they give you a very clear picture of how engaged your audience are at any given time, allowing you to build better relationships with users.
How to get started with Twitter analytics - econsultancy.com - Your Highlight Location 32-35 | Added on Monday, 22 July 13 17:50:34
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Which factors did your most retweeted content have in common? For example, does a particular headline style do better than others? Twitter helpfully points out content that performs particularly well too:
How to get started with Twitter analytics - econsultancy.com - Your Highlight Location 27-29 | Added on Monday, 22 July 13 17:50:19
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