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How Should You Handle Expired Content? | SEOmoz

Technical SEO matters
Advantages of Leaving the Page As Is Sometimes product pages still garner significant amounts of traffic or are rich in unique content and contain information that is still useful to visitors. It would be worth leaving the original product there, especially if the page has unique, high-quality, evergreen content, but have a message that the product has been discontinued. This will likely provide the best user experience as it will provide a strong call-to-action.   How Could You Set Up the Message? Implement a JS overlay that would include similar products as the one that has been discontinued and drive users to those new products. Consider incorporating keyword-targeted internal links to drive traffic to those sites. This provides a positive user experience and is especially important for repeat
How Should You Handle Expired Content? | SEOmoz - Technical SEO matters - Your Highlight Location 96-102 | Added on Tuesday, 9 October 12 00:11:46
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Advantages of Leaving the Page As Is Sometimes product pages still garner significant amounts of traffic or are rich in unique content and contain information that is still useful to visitors. It would be worth leaving the original product there, especially if the page has unique, high-quality, evergreen content, but have a message that the product has been discontinued. This will likely provide the best user experience as it will provide a strong call-to-action. 
How Should You Handle Expired Content? | SEOmoz - Technical SEO matters - Your Highlight Location 96-99 | Added on Tuesday, 9 October 12 00:11:34
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