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How sampling works in Google Analytics

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3 Tables may correspond to a single report or multiple reports. Tables may contain a single dimension (e.g. keyword) or multiple dimensions (e.g. ad group and campaign). At the most granular level, reports will contain at most 75K rows of data. Higher levels in the table hierarchy, such as ad group, may contain less than 75K rows.
How sampling works in Google Analytics - support.google.com - Your Highlight Location 66-69 | Added on Wednesday, 28 August 13 00:28:04
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5 As determined by the relevant metric for the report/table (e.g. # visits, # events, # page views, # transactions).
How sampling works in Google Analytics - support.google.com - Your Highlight Location 69-70 | Added on Wednesday, 28 August 13 00:28:00
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Tables may correspond to a single report or multiple reports. Tables may contain a single dimension (e.g. keyword) or multiple dimensions (e.g. ad group and campaign). At the most granular level, reports will contain at most 75K rows of data. Higher levels in the table hierarchy, such as ad group, may contain less than 75K rows.
How sampling works in Google Analytics - support.google.com - Your Highlight Location 67-69 | Added on Wednesday, 28 August 13 00:27:40
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Flow visualization reports (including Visitors Flow and Goal Flow) are generated off a subset of 100K visits for a given date range. Similar to standard report session sampling, the 100K visits are sampled at the web property level. Therefore, applying view filters or advanced segments can further reduce the sample set size. For this reason, the flow visualization reports, including entrance, exit, and conversion rates may differ from the results in the standard content and conversion reports, which are based on a different sample set.
How sampling works in Google Analytics - support.google.com - Your Highlight Location 48-51 | Added on Wednesday, 28 August 13 00:25:25
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The multi-channel funnel reports are based on 1M conversions. If the number of conversions exceeds 1M for the given date range, then GA samples up to 1M conversions at the view level. Note that sampling occurs at the view, not web property, level for MCF reports. Additionally, the maximum number of unique conversion paths is 200K per day. All other conversion paths are aggregated under ?(other).?
How sampling works in Google Analytics - support.google.com - Your Highlight Location 45-47 | Added on Wednesday, 28 August 13 00:25:05
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In cases where the user query cannot be satisfied by existing aggregates (i.e. pre-aggregated tables), GA goes back to the raw session data to compute the requested information. In that situation, GA will return a maximum of 1M unique dimension values included in the sample set for the query.
How sampling works in Google Analytics - support.google.com - Your Highlight Location 42-44 | Added on Wednesday, 28 August 13 00:24:30
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Additionally, for multi-day requests, the maximum number of rows read per day is (1M/n), where n is the number of days in the query. Therefore, for any request with a date range including more than 14 days, GA will potentially truncate the number of rows read for the day, if there are a full 75K rows of data. For example: A report for the past 30 days would read approximately 30,000 rows per day (e.g. 1,000,000/30). A report for the past 60 days will read a maximum of 16,000 rows per day (e.g. 1,000,000/60). Because dimension values (e.g. unique URLs and campaign keywords) often repeat across given days, this threshold typically only affects sites with a lot of unique content and/or keywords.
How sampling works in Google Analytics - support.google.com - Your Highlight Location 37-42 | Added on Wednesday, 28 August 13 00:23:34
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Implications for multi-day requests It is important to note that the top N entries are determined on a per day basis. For example, if you select any single day in the Pages report, you will see at most 75,000 rows; all other pages are aggregated into the "(other)" category. Therefore, a page that is grouped in the "(other)" category one day, may not necessarily be grouped in the "(other)" category another day. So when running a report for a multi-day date range, you may run into inconsistencies as some pages (or other dimension value) in the longtail may be included in the ?(other)? bucket or its own row across days.
How sampling works in Google Analytics - support.google.com - Your Highlight Location 33-37 | Added on Wednesday, 28 August 13 00:23:17
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the pre-aggregated tables per view are processed on a daily basis. These tables report data on all sessions, though there is a limit to the number of rows/distinct values in the pre-aggregated tables3. GA aggregates data when there are more than 75,000 rows4 of data in a single table in a single day. In other words, when there are more than 75,000 values for a given table, GA will take the top N5 values and creates an aggregate entry for the remaining values labelled ?(other).?
How sampling works in Google Analytics - support.google.com - Your Highlight Location 29-33 | Added on Wednesday, 28 August 13 00:22:41
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GA?s approach to sampling works very well for fast, top N queries and other queries that have a relatively broad, uniform distribution across visits. Session sampling can be less accurate for ?needle in a haystack? problems, such as single keyword analysis and longtail analysis, or cases with narrow dimension filtering, such as heavily filtered views or conversion analysis where conversions constitute a small fraction of visits.
How sampling works in Google Analytics - support.google.com - Your Highlight Location 24-27 | Added on Wednesday, 28 August 13 00:22:05
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Note that the sample size can configured to be anywhere from 1K to 500K visits; the default size is 250K.
How sampling works in Google Analytics - support.google.com - Your Highlight Location 19-19 | Added on Wednesday, 28 August 13 00:21:29
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