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How An iOS 6 Change Makes It Seem Like Google Traffic From Safari Has Disappeared

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That means more of those searches will mistakenly appear as direct traffic (this isn?t an issue for the alternative Safari search engines of Bing and Yahoo, since they have no secure search that Apple can route people to).
How An iOS 6 Change Makes It Seem Like Google Traffic From Safari Has Disappeared - searchengineland.com - Your Highlight Location 64-65 | Added on Monday, 13 May 13 09:35:05
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So why hasn?t Google made the mobile version of Google SSL Search work the same way? Speed, it seems. Google told us: If you go to google.com on most mobile web browsers today, you don?t get SSL. Currently there?s significantly more latency for SSL connections on mobile devices that we believe creates a poor user experience, so we?re looking into the best way to make HTTPS connections faster on mobile devices. That?s why we don?t yet show personal results on mobile, either. For now, SSL Search on desktop continues to be a leader for offering more secure searches, which other major search engines don?t offer in any form. For the web browser on iOS 6 with SSL on by default, our web servers don?t yet take that fact into account. We?re investigating different options to address this issue.
How An iOS 6 Change Makes It Seem Like Google Traffic From Safari Has Disappeared - searchengineland.com - Your Highlight Location 50-56 | Added on Monday, 13 May 13 09:34:25
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By the way, an easy way for those with Google Analytics to see the impact on their own sites is a special comparative dashboard Dan Barker created; read more about it here.
How An iOS 6 Change Makes It Seem Like Google Traffic From Safari Has Disappeared - searchengineland.com - Your Highlight Location 42-44 | Added on Monday, 13 May 13 09:33:33
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Google SSL Search is configured by Google differently for mobile browsers. The mobile version doesn?t send any referral information at all. Nothing goes out to publishers from a click on unpaid listings. Nothing goes out from paid listings (except within the AdWords reporting system).
How An iOS 6 Change Makes It Seem Like Google Traffic From Safari Has Disappeared - searchengineland.com - Your Highlight Location 28-30 | Added on Monday, 13 May 13 09:33:01
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As we reported last week, those using the built-in search box within Safari are now having their searches sent though Google SSL Search, if they use iOS 6. Apple apparently made this change in order to increase privacy for searchers.
How An iOS 6 Change Makes It Seem Like Google Traffic From Safari Has Disappeared - searchengineland.com - Your Highlight Location 8-10 | Added on Monday, 13 May 13 09:32:04
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