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Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

kaushik.net
from my recent post Google Analytics Custom Reports: Paid Search Campaigns Analysis
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! - kaushik.net - Your Highlight Location 156-158 | Added on Saturday, 8 June 13 01:52:33
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10. E2E Paid Search Report.
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! - kaushik.net - Your Highlight Location 155-155 | Added on Saturday, 8 June 13 01:52:26
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100% of your internal site search terms should probably be on your SEO keyword list and likely a part of your Paid Search campaigns. If people are coming to your site and looking for stuff (and you have it) then there is no better signal to grow your keyword list.
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! - kaushik.net - Your Highlight Location 151-153 | Added on Saturday, 8 June 13 01:52:04
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9. Site Search Terms Report.
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! - kaushik.net - Your Highlight Location 142-143 | Added on Saturday, 8 June 13 01:51:13
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Every GA report shows clicks you actually get, there is only one that shows you clicks you could possibly have gotten. Traffic Sources > Search Engine Optimization > Geographical Summary.
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! - kaushik.net - Your Highlight Location 139-140 | Added on Saturday, 8 June 13 01:50:59
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There are 14 countries with Conversion Rates 2x of USA (OMG!). That changes things, right? Changes campaign targeting, changes content development, changes social strategies, changes product mix, changes keywords for search engine optimization. You can run this type of analysis at a State and a City level as well, the results are always eye opening / preconceived notions busting.
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! - kaushik.net - Your Highlight Location 135-138 | Added on Saturday, 8 June 13 01:50:54
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on top of the graph change the metric from Visits to Goal Conversion Rate.
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! - kaushik.net - Your Highlight Location 132-132 | Added on Saturday, 8 June 13 01:50:36
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8. Location Report.
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! - kaushik.net - Your Highlight Location 129-129 | Added on Saturday, 8 June 13 01:50:23
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Bonus: Open your top landing pages in this report and then apply the Advanced Segment (button on top of the report) for your big traffic sources to see how differently your visitors click. Then at least for your top most landing pages, consider creating a custom one for each of the main traffic source.
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! - kaushik.net - Your Highlight Location 123-125 | Added on Saturday, 8 June 13 01:49:58
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7. In-Page Analytics Report.
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! - kaushik.net - Your Highlight Location 114-114 | Added on Saturday, 8 June 13 01:48:46
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Bonus: Download a super awesome all-encompassing mobile custom report: Complete Mobile Performance Report. It has unique built in drill-downs, customized metrics that give you the ability to deeply analyze mobile data by devices, search behavior and content content consumption (click on each tab). You will never need another standard mobile report!
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! - kaushik.net - Your Highlight Location 110-113 | Added on Saturday, 8 June 13 01:48:42
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First, you quickly learn what the main big mobile consumption platforms are. Second, equally quickly, you know the main sources of traffic via mobile are. [If you remember from our first report above, direct was #3 in overall and social was #4, but on mobile direct is #1 and social is #3. Did you realize your acquisition was distinct on mobile? Does your mobile marketing reflect that?]
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! - kaushik.net - Your Highlight Location 106-109 | Added on Saturday, 8 June 13 01:48:29
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6. Mobile Devices Report.
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! - kaushik.net - Your Highlight Location 100-100 | Added on Saturday, 8 June 13 01:47:45
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Even if you never get into the mess of attribution modeling and all that other craziness, you are much smarter by just analyzing the data, and implications, from at this report.
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! - kaushik.net - Your Highlight Location 95-97 | Added on Saturday, 8 June 13 01:47:29
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Is channel x more likely to be at the end of the conversion process or drive traffic that might convert later via a different channel?
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! - kaushik.net - Your Highlight Location 88-89 | Added on Saturday, 8 June 13 01:47:00
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get to know the assisted conversions report.
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! - kaushik.net - Your Highlight Location 86-87 | Added on Saturday, 8 June 13 01:46:37
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5. MCF Assisted Conversions Report.
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! - kaushik.net - Your Highlight Location 83-84 | Added on Saturday, 8 June 13 01:46:28
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Do you see differences in abandonment rates? Why? What is causing a particular keyword, email campaign, display ad, offer, to convert higher or lower? What lessons can be applied to all other visitors? Go fix!
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! - kaushik.net - Your Highlight Location 81-83 | Added on Saturday, 8 June 13 01:45:35
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Bonus: Apply top traffic sources segments to the above report. Or just apply the top paid search referring keyword to the funnel report?
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! - kaushik.net - Your Highlight Location 79-80 | Added on Saturday, 8 June 13 01:45:25
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4. Conversion Funnels Report.
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! - kaushik.net - Your Highlight Location 71-71 | Added on Saturday, 8 June 13 01:45:14
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