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Google Analytics Maximized: Deeper Analysis, Higher ROI & You

kaushik.net
#9: Get External Context to you Performance. If you look at your own web analytics data you know how well you are doing. 70 miles per hour. If you have access to your competitive ecosystem then you know that while you are happy to move from 60 miles per hour to 70 miles per hour in 12 months, they have moved from 170 miles per hour to 190 miles per hour!
Google Analytics Maximized: Deeper Analysis, Higher ROI & You - kaushik.net - Your Highlight Location 22-25 | Added on Thursday, 4 April 13 08:37:58
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With GA the ecommerce tracking is actually quite feature rich. You can use it to track other things on your website. For example if you are a non ecommerce lead generation website then you can capture rich transaction data for those leads and even track how many visits/days it takes someone to give you a lead. Our good friend Justin shows you how to do exactly that here: Tracking Lead Gen Forms.
Google Analytics Maximized: Deeper Analysis, Higher ROI & You - kaushik.net - Your Highlight Location 112-116 | Added on Thursday, 4 April 13 08:34:05
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