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Gaining Insight from the Locations report in Google Analytics using Designated Marketing Areas

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in the smaller DMA?s. However, knowing that your visitors are searching for different products, and spending different amounts, can lead you determine it?s value.
Gaining Insight from the Locations report in Google Analytics using Designated Marketing Areas - lunametrics.com - Your Highlight Location 148-149 | Added on Tuesday, 2 April 13 10:39:05
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The most striking thing to me was that the best seller in the first quartile didn?t even make the top ten products in the fourth quartile, and the same in reverse.
Gaining Insight from the Locations report in Google Analytics using Designated Marketing Areas - lunametrics.com - Your Highlight Location 108-109 | Added on Tuesday, 2 April 13 10:33:53
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Meanwhile the 1st quartile visitors were more likely to shop by special sales pages, or by budget. However, when the 1st quartile visitors DID shop like the visitors from the larger cities, they tended to spend far more money and have a much higher per visit value (almost double).
Gaining Insight from the Locations report in Google Analytics using Designated Marketing Areas - lunametrics.com - Your Highlight Location 104-106 | Added on Tuesday, 2 April 13 10:33:30
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But what really stood out was that even though the traffic was nearly one half from the first quartile than the fourth and largest quartile, it nearly was equivalent in revenue. 8,648 transactions from the 4th Quartile, but 6,919 transactions from the 1st quartile. A better conversion rate, a better average value, and a better per visit value.
Gaining Insight from the Locations report in Google Analytics using Designated Marketing Areas - lunametrics.com - Your Highlight Location 97-99 | Added on Tuesday, 2 April 13 10:33:16
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The Top ?4th Quartile? consisted of the largest 8 DMA metro areas: New York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Boston, and Washington DC. The next ?3rd Quartile? had the next largest 19 Metros: Atlanta, Houston, Detroit, Seattle, Phoenix, Tampa, Minneapolis, Miami, Denver, Cleveland, Orlando, Sacramento, St Louis, Portland OR, Pittsburgh, Raleigh-Durham, Charlotte NC, Indianapolis, and Baltimore. These were followed by 42 metro areas in the ?2nd Quartile?, and the remainder of the 210 total Metro areas in the ?1st Quartile?. It wasn?t perfect. The 1st Quartile contained some areas that might be considered fairly ?metropolitan? at least in behavior. Honolulu, East Lansing Michigan, Madison Wisconsin for instance, but it was far more populated with metro areas like Macon GA, and Lincoln Nebraska. Also I should note that we made sure to exclude the (not set) from the 1st Quartile which was essentially what was NOT the 2nd, 3rd, and 4th Quartile metro areas. If you want to use the regular expressions I used to create your own Advanced Segments here they are: 4th Quartile: New York|Los Angeles|Chicago|Philadelphia|Dallas|San Francisco|Boston|Washington DC 3rd Quartile: Atlanta|Houston|Detroit|Seattle|Phoenix|Tampa|Minneapolis|Miami|Denver|Cleveland|Orlando|Sacramento|St. Louis|Portland OR|Pittsburgh|Raleigh-Durham|Charlotte NC|Indianapolis|Baltimore 2nd Quartile: San Diego|Nashville|Hartford|Kansas City|Columbus OH|Salt Lake City|Milwaukee|Cincinnati|San Antonio|Greenville-Spartanburg|West Palm Beach|Birmingham|Las Vegas|Harrisburg-Lancaster|Grand Rapids|Norfolk|Oklahoma City|Albuquerque|Greensboro|Austin TX|Louisville|Memphis|Jacksonville|Buffalo|New Orleans|Providence|Wilkes Barre|Fresno|Little Rock|Richmond-Petersburg|Albany NY|Tulsa|Mobile|Knoxville|Ft. Myers|Dayton|Lexington|Charleston-Huntington|Roanoke|Wichita-Hutchinson|Flint|Green Bay 1st Quartile: Exclude the above expressions, as well as ?(not set)?
Gaining Insight from the Locations report in Google Analytics using Designated Marketing Areas - lunametrics.com - Your Highlight Location 78-94 | Added on Tuesday, 2 April 13 10:32:51
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Visitors from the top 8 cities were using the site search more, twice as often as those from the 1st quartile. Not only that, they were searching for specific product brands far more, and even hitting specific ?on site? category/brand pages at a far higher rate, as well as pages focusing on different styles and aspects of the products.
Gaining Insight from the Locations report in Google Analytics using Designated Marketing Areas - lunametrics.com - Your Highlight Location 102-104 | Added on Tuesday, 2 April 13 10:32:07
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The Metro dimension is mapped to the Designated Marketing Areas, and act as fairly good groupings of entire metropolitan areas. They cross state and city borders to get something meaningful. If you want to differentiate Hoboken, NJ from Manhattan you still can, sort of, by looking at the City dimension. But if you want to gather together all the little towns and identifiers around a city, you can look at Metro.
Gaining Insight from the Locations report in Google Analytics using Designated Marketing Areas - lunametrics.com - Your Highlight Location 39-42 | Added on Tuesday, 2 April 13 10:18:50
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