Welcome

My Quotes in Excellent Analytics Tip #12: Unsuspected Correlations Are Sweet!

8 Kuotes | 50 Books

Search:


Import Kindle clippings easily

Beta status: Bulk Kuote import!!!!

Log in & Sign in using:

Excellent Analytics Tip #12: Unsuspected Correlations Are Sweet!

kaushik.net
Direct traffic in light blue. Again a clear trend in the impact of the radio ads on the Direct Traffic (your web analytics tool could be calling this "bookmarks" or "type in" or "none" etc). Technically it is people who have "no referrers" in their session.
Excellent Analytics Tip #12: Unsuspected Correlations Are Sweet! - kaushik.net - Your Highlight Location 55-57 | Added on Sunday, 21 April 13 17:23:35
Permalink Share Paper Clasic Modern +Kuotes
"Unsuspected correlations." So when you analyze your own campaigns / valiant traffic driving efforts, correlate other sets of data you have to see if there are hidden correlations that could help you understand the story better. In our story the Analyst Ninja did exactly that and added a line to the graph showing the Traffic from Branded Search for the same time duration. . . . Lovely! Not only did the radio campaigns drive people to the site using the easy to remember vanity url, eztz . com, but our lovely radio audience, brainwashed as they are like the rest of us, also ended up typing in queries into the search engine and arriving at our site.
Excellent Analytics Tip #12: Unsuspected Correlations Are Sweet! - kaushik.net - Your Highlight Location 42-49 | Added on Sunday, 21 April 13 17:23:06
"Unsuspected correlations." So when you analyze your own campaigns / valiant traffic driving efforts, correlate other sets of data you have to see if there are hidden correlations that could help you understand the story better.
Excellent Analytics Tip #12: Unsuspected Correlations Are Sweet! - kaushik.net - Your Highlight Location 42-44 | Added on Sunday, 21 April 13 17:22:37
Then you can pick which cities were ROI positive, which were not etc etc.
Excellent Analytics Tip #12: Unsuspected Correlations Are Sweet! - kaushik.net - Your Highlight Location 32-32 | Added on Sunday, 21 April 13 17:19:40
Permalink Share Paper Clasic Modern +Kuotes
It is also easy, as you can imagine, to dig deeper into the data and analyze all 500 plus cities that sent traffic. You will surely go in and look at the audio ad costs in each city, the number of listeners in each (from a source like Arbitron), the number of resulting Visits and Absolute Unique Visitors etc.
Excellent Analytics Tip #12: Unsuspected Correlations Are Sweet! - kaushik.net - Your Highlight Location 28-30 | Added on Sunday, 21 April 13 17:19:23
Permalink Share Paper Clasic Modern +Kuotes
The first "management" level reporting was extremely simple, and visually appealing (after all pretty sells!). It was an attempt at answering the question: "we have all these ads running in 500 plus cities, which of those are effective at driving traffic to our website?". Here is the baseline picture, before the campaign. . . . And here is the picture that shows the impact of the radio ads. . . . Sweet lord that is impact! Get me the champagne! The nice "chicken pox" geo report is a good visualization in this case because it quickly shows the top 100 cities that sent in the traffic. The before and after makes a nice story in of itself in terms of showing impact of the campaign.
Excellent Analytics Tip #12: Unsuspected Correlations Are Sweet! - kaushik.net - Your Highlight Location 20-28 | Added on Sunday, 21 April 13 17:18:59
Permalink Share Paper Clasic Modern +Kuotes
Then they came upon a radical, for the web, idea: Run radio ads around the country! This is getting easier to do than ever with many leading companies getting into the space and lowering the barriers to entry. Even I can run a 50 city radio ad for Web Analytics: An Hour A Day. They ran campaigns across the US, in 50+ DMAs each that had their own set of cities. The call to action was primarily driving people online, via a easy to remember vanity url (redirect) www . eztz . com (I am making that up here to protect the client). The audio ad also mentioned a toll free 800 number that listeners could call and purchase the product.
Excellent Analytics Tip #12: Unsuspected Correlations Are Sweet! - kaushik.net - Your Highlight Location 13-18 | Added on Sunday, 21 April 13 17:17:08
Permalink Share Paper Clasic Modern +Kuotes
Then they came upon a radical, for the web, idea: Run radio ads around the country! This is getting easier to do than ever with many leading companies getting into the space and lowering the barriers to entry. Even I can run a 50 city radio ad for Web Analytics: An Hour A Day.
Excellent Analytics Tip #12: Unsuspected Correlations Are Sweet! - kaushik.net - Your Highlight Location 13-15 | Added on Sunday, 21 April 13 17:16:49
Permalink Share Paper Clasic Modern +Kuotes

's Books


The Flinch Smith, Julien 35 Kuotes SOTO VIVES Juan 134 Kuotes Kürk Mantolu Madonna Sabahattin Ali 43 Kuotes Converted Site Itamaraty Comple - Itamaraty Itamaraty 487 Kuotes 201406_proyecto_tesis_ec sociocomun@gmail.com 75 Kuotes Theology for the Third Millennium: An Ecumenical View Kung, Hans 80 Kuotes 67178025-Halajtayata-Racismo-y-Etnicidad-en-Bolivia Garza Azul 174 Kuotes How to Increase Sales Online ? The Checklist Peep Laja 48 Kuotes Clase 6 27 de octubre: 154 Kuotes Platform: Get Noticed in a Noisy World Michael Hyatt 57 Kuotes Las Leyes generales del ambiente y los códigos de minería de los países andinos. Instumentos de gestión ambiental y minero ambiental. Eduardo Chaparro y Catalina Moreno 56 Kuotes Kindle4RSS - Aug 13 Kindle4rss 31 Kuotes ESTUDIO DE MERCADO LABORAL UPB 2011 64 Kuotes Las tres hijas de su madre Pierre Louÿs 128 Kuotes Dios Cristiano "Espíritu Santo" Juan Carlos Mesen 101 Kuotes Kürk Mantolu Madonna Sabahattin Ali 43 Kuotes Panfleto antipedagógico Moreno Castillo, Ricardo 68 Kuotes Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy Veloso, Maria 94 Kuotes El nombre del viento Patrick Rothfuss 49 Kuotes ETICA Y LIDERAZGO EMPRESARIAL GBosch 32 Kuotes El cantor de Tango Martínez, Tomás Eloy 31 Kuotes La nueva gestión pública en la reforma del núcleo estratégico del gobierno ... 114 Kuotes PB004.4 Ismeretlen 55 Kuotes Hermann Hesse para desorientados Allan Percy 37 Kuotes Conquering Fear Harold S. Kushner 94 Kuotes Inferno Dan Brown 35 Kuotes SM02 Ismeretlen 483 Kuotes 1984 George Orwell 59 Kuotes D- ¦íaz Polanco - Elogio de la diversidad 96 Kuotes educaciontecnicaproductivaenboliviapieb 2011 138 Kuotes Tirado - Domenech - Asociaciones heterogeneas y actantes Tomás Sánchez-Criado 91 Kuotes The Capability Approach: Its Development, Critiques and Recent Advances David A. Clark 36 Kuotes Prime Chaos: Adventures in Chaos Magic Hine, Phil 63 Kuotes Christifideles Laici 30 de diciembre de 1988 | Juan Pablo II 106 Kuotes Clase 1 5 de septiembre: El planteo del problema 142 Kuotes Instapaper: Saturday, Jun. 8 Instapaper 31 Kuotes libro_migraciones_CLACSO Administrador 44 Kuotes La peste Albert Camus 85 Kuotes Inteligencia Social c.1 38 Kuotes Lasperas Juan 64 Kuotes Les trois mousquetaires French Edition 107 Kuotes Heater - A brief history of citizenship 3 42 Kuotes Readability - 01/01/13 42 Kuotes Clase 2 15 de marzo: El enfoque del desarrollo humano y las capacidades 90 Kuotes LukeW | Evolving E-commerce Checkout lukew.com 58 Kuotes Duelo y Melancolía Freud 74 Kuotes Kuote Boris Sanchez 302 Kuotes @Take Notes: Sunday, Dec. 30 Instapaper 116 Kuotes Calder%80%A0%A6%F3n%20y%20Szmukler%20-%20Cultura%20pol%80%A0%A6%EDtica%20y%20desarrollo Calderon 34 Kuotes Instapaper: Thursday, May. 23 Instapaper 32 Kuotes