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Premium, Page Post Ads will also allow existing fans to interact by Liking or commenting directly within the Sponsored Story. This greater degree of engagement is not currently available to advertisers through the Online channel. Page Post Ad options currently include: Text (you make a text-only post on your page) Photo (you post a photo to your page) Video (you post a video to your page) Link (you share a link on your page, which can be used to drive traffic off of Facebook) Question (you ask a question/poll) Event (you create an event) With Page Post Ads, you can drive video consumption.
Evernote Export - Ismeretlen - Your Highlight Location 2725-2740 | Added on Thursday, 18 October 12 14:12:28
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These stories are shown to ?friends of fans? (users whose friends are fans of your page and interact with your brand). These stories always show the friend?s profile photo and name, something not displayed with Marketplace Ads, and hence the social dimension. Sponsored Stories can be generated from any of the following actions: Page
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Facebook Offers
Evernote Export - Ismeretlen - Your Highlight Location 2591-2591 | Added on Thursday, 18 October 12 14:11:03
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Even in this limited example, you can see that the CPC model cost me $1.39 per Like (connections) vs. $6.50 per Like in the CPM model. I would suggest a longer testing period, but you should be able to see a favorite after 10-20 clicks.
Evernote Export - Ismeretlen - Your Highlight Location 2583-2586 | Added on Thursday, 18 October 12 14:10:52
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Local businesses can benefit from Sponsored Like Stories because many people have a lot of local friends on Facebook, as shown in this example from
Evernote Export - Ismeretlen - Your Highlight Location 2575-2578 | Added on Thursday, 18 October 12 14:10:37
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Advertising something free that requires an email opt-in can be a great strategy. You can then start connecting with those people via email and social media. Set your expectations correctly. A typical click-through rate on Facebook is 0.04-0.05%.
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The ads that perform the best on Facebook typically are either promoting a Facebook page or advertising something free.
Evernote Export - Ismeretlen - Your Highlight Location 2566-2568 | Added on Thursday, 18 October 12 14:10:05
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Note: In the new Facebook ads layout, you can no longer change the title of your ad for your Facebook page with the workaround of advertising it as an external URL. If you advertise your Facebook page, you cannot change the headline. I would also split test the bidding model between CPC (cost per click) and CPM (cost per mille, or cost per 1000 impressions). The new Facebook ad layout gives you the choice of an objective for your ad. The objective you choose will determine your bidding model?CPC if your objective is to get clicks or CPM if your objective is to have viewers Like your page. The
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Split testing the body, photo and title of your ad is fairly straightforward. Make sure you are only changing one
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split test: Body of your ad Photo in your ad Headline of your ad (only for external URL) 6
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you have a link in your post, make sure it?s going to your own site?ideally where someone can sign up for something (i.e., a free report, webinar, targeted opt-in page). You don?t want to pay to send traffic to someone else?s website! If you include a YouTube link in your post, people will be able to watch the video easily from the ad.
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Make your status updates fewer than 90 characters if you are going to use them as a Sponsored Story. If
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you are using Sponsored Stories, the ad defaults to your profile picture or the post picture if you choose to promote a specific post. But if you promote your Facebook page or an external website, you can select the image you want to use. Make the image work harder for you by adding text . Add text to an image to give a call to action or special offer.
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Facebook ads. You have a 25-character headline, 90 characters in the body and a small 110 x 80 pixel picture (in reality it displays as a 100 x 65 pixel photo).
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Clicks, comments and shares can get your posts back into the news feeds of dormant fans. But if you are typically getting 30% to 40% reach naturally with each post, then I don?t see many reasons to use Promoted Posts.
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Promotion button (or Promotion Complete) to see the activity data. Click the People Reached link to see a breakdown of the people who saw the post in your marketing mix is to give your engagement a boost and to reconnect with fans who haven?t seen your posts in a while.
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Sponsored Post ads are best for already-compelling content, such as videos, free whitepapers or webinar offers, or special deals. Plus,
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URL feed és SM ikonok is signbe wisestamp
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Bonus! gmal a FAQ CANNED RESPONSES FEATURE SourceURL:
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How To? email mini-course focusing on a specific post. Select a popular post and turn it into an email course or even an ebook.
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