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Premium, Page Post Ads will also allow existing fans to interact by Liking or commenting directly within the Sponsored Story. This greater degree of engagement is not currently available to advertisers through the Online channel. Page Post Ad options currently include: Text (you make a text-only post on your page) Photo (you post a photo to your page) Video (you post a video to your page) Link (you share a link on your page, which can be used to drive traffic off of Facebook) Question (you ask a question/poll) Event (you create an event) With Page Post Ads, you can drive video consumption.
Evernote Export - Ismeretlen - Your Highlight Location 2725-2740 | Added on Thursday, 18 October 12 14:12:28
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These stories are shown to ?friends of fans? (users whose friends are fans of your page and interact with your brand). These stories always show the friend?s profile photo and name, something not displayed with Marketplace Ads, and hence the social dimension. Sponsored Stories can be generated from any of the following actions: Page
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Facebook Offers
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Even in this limited example, you can see that the CPC model cost me $1.39 per Like (connections) vs. $6.50 per Like in the CPM model. I would suggest a longer testing period, but you should be able to see a favorite after 10-20 clicks.
Evernote Export - Ismeretlen - Your Highlight Location 2583-2586 | Added on Thursday, 18 October 12 14:10:52
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Local businesses can benefit from Sponsored Like Stories because many people have a lot of local friends on Facebook, as shown in this example from
Evernote Export - Ismeretlen - Your Highlight Location 2575-2578 | Added on Thursday, 18 October 12 14:10:37
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Advertising something free that requires an email opt-in can be a great strategy. You can then start connecting with those people via email and social media. Set your expectations correctly. A typical click-through rate on Facebook is 0.04-0.05%.
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The ads that perform the best on Facebook typically are either promoting a Facebook page or advertising something free.
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Note: In the new Facebook ads layout, you can no longer change the title of your ad for your Facebook page with the workaround of advertising it as an external URL. If you advertise your Facebook page, you cannot change the headline. I would also split test the bidding model between CPC (cost per click) and CPM (cost per mille, or cost per 1000 impressions). The new Facebook ad layout gives you the choice of an objective for your ad. The objective you choose will determine your bidding model?CPC if your objective is to get clicks or CPM if your objective is to have viewers Like your page. The
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Split testing the body, photo and title of your ad is fairly straightforward. Make sure you are only changing one
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split test: Body of your ad Photo in your ad Headline of your ad (only for external URL) 6
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you have a link in your post, make sure it?s going to your own site?ideally where someone can sign up for something (i.e., a free report, webinar, targeted opt-in page). You don?t want to pay to send traffic to someone else?s website! If you include a YouTube link in your post, people will be able to watch the video easily from the ad.
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Make your status updates fewer than 90 characters if you are going to use them as a Sponsored Story. If
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you are using Sponsored Stories, the ad defaults to your profile picture or the post picture if you choose to promote a specific post. But if you promote your Facebook page or an external website, you can select the image you want to use. Make the image work harder for you by adding text . Add text to an image to give a call to action or special offer.
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Facebook ads. You have a 25-character headline, 90 characters in the body and a small 110 x 80 pixel picture (in reality it displays as a 100 x 65 pixel photo).
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Clicks, comments and shares can get your posts back into the news feeds of dormant fans. But if you are typically getting 30% to 40% reach naturally with each post, then I don?t see many reasons to use Promoted Posts.
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Promotion button (or Promotion Complete) to see the activity data. Click the People Reached link to see a breakdown of the people who saw the post in your marketing mix is to give your engagement a boost and to reconnect with fans who haven?t seen your posts in a while.
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Sponsored Post ads are best for already-compelling content, such as videos, free whitepapers or webinar offers, or special deals. Plus,
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URL feed és SM ikonok is signbe wisestamp
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Bonus! gmal a FAQ CANNED RESPONSES FEATURE SourceURL:
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How To? email mini-course focusing on a specific post. Select a popular post and turn it into an email course or even an ebook.
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Palabras Clave - Vocabulario De Cultura Y Sociedad Raymond Williams 503 Kuotes @Take Notes: Sunday, Dec. 30 Instapaper 116 Kuotes Clase 2 15 de marzo: El enfoque del desarrollo humano y las capacidades 90 Kuotes MERCADO COCA ARGENTINA 32 Kuotes KindleSEO1 summa 132 Kuotes grupo 13 novela-1 Desconocido 32 Kuotes Que la muerte te acompañe Risto Mejide 40 Kuotes The Rough Guide to Nepal Rough Guide to... 92 Kuotes Sexus Henry Miller 130 Kuotes Instapaper: Monday, Jun. 24 Instapaper 49 Kuotes Kindle4RSS - Aug 13 Kindle4rss 31 Kuotes Cincuenta sombras de Grey E. L.James 88 Kuotes Essays Penguin Modern Classics 132 Kuotes How Children Succeed: Grit, Curiosity, and the Hidden Power of Character Paul Tough 67 Kuotes Geertz, Clifford - La interpretación de las culturas 32 Kuotes Congestión de Tránsito, el problema y cómo enfrentarlo Cuaderno CEPAL No. 87 - lcg2199p - julio 2003 Alberto Bull compilador 64 Kuotes 67178025-Halajtayata-Racismo-y-Etnicidad-en-Bolivia Garza Azul 174 Kuotes Instapaper: Sunday, Mar. 31 Instapaper 61 Kuotes Metafísica de los tubos Amelie Nothomb 68 Kuotes El libro negro Orhan Pamuk 48 Kuotes Copia de PDM PUNATA primera parte LINUX 62 Kuotes Que la muerte te acompañe Risto Mejide 40 Kuotes FINANCIAMIENTO Y GESTIÓN DE LA EDUCACIÓN EN AMÉRICA LATINA Y EL CARIBE. SÍNTESIS CEPAL/UNESCO 48 Kuotes Instapaper: Monday, Jul. 22 Instapaper 74 Kuotes Instapaper: Thursday, Apr. 18 Instapaper 54 Kuotes Pocket calibre 92 Kuotes Clase 1 5 de septiembre: El planteo del problema 142 Kuotes ESTUDIO DE MERCADO LABORAL UPB 2011 64 Kuotes Semanal Fr 87 Kuotes Instapaper: Sunday, Jun. 9 Instapaper 43 Kuotes Inteligencia emocional Daniel Goleman 162 Kuotes Magnitude systems Mikael Skagenholt 76 Kuotes Clase 5 17 de octubre: Inversión extranjera directa, flujos financieros internacionales y desarrollo 108 Kuotes WIKI FUNDAMENTSL Desconocido 49 Kuotes Manual de metodología. Construcción del marco teórico, formulación de los objetivos y elección de la metodología CLACSO 107 Kuotes De las culturas juveniles al estilo Feixa Pampols, Carles 38 Kuotes Orteg- ¦ón, Pacheco y Prieto - Marco l- ¦ógico Usuario 36 Kuotes Gellner - Naciones y nacionalismo user 36 Kuotes Apuntes profetas parte I 2015 profetas y sapiensales 83 Kuotes KindleSEOMOZ2 summa 280 Kuotes Instapaper: Wednesday, Feb. 6 Instapaper 54 Kuotes @Long Articles: Sunday, Dec. 30 Instapaper 49 Kuotes Instapaper: Sunday, Feb. 3 Instapaper 43 Kuotes Instapaper: Saturday, Jun. 23 Instapaper 35 Kuotes La Ciencia Descubre A Dios Ariel A. Roth 47 Kuotes Hermann Hesse - Demian Patricio 94 Kuotes Grain Brain David Perlmutter 118 Kuotes Theology for the Third Millennium: An Ecumenical View Kung, Hans 80 Kuotes Lecciones de cine Laurent Tirard 81 Kuotes Focus Goleman, Daniel 111 Kuotes