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Evaluating the Impact of AdWords Sitelinks

chadsummerhill
Now imagine what sitelinks could do for your non-branded, competitive ads (Google reports and average increase in CTR of 30%). Sitelinks could help you take marketshare from your competitors when you don?t own the SERP like you probably do with your branded keywords. My next analysis will involve a non-brand, competitive, high-CPC keyword that I rank well for, in both PPC and SEO to see how much I cannibalize from SEO. Maybe that?s a topic for a future post.
Evaluating the Impact of AdWords Sitelinks - chadsummerhill - Your Highlight Location 49-53 | Added on Sunday, 18 August 13 16:20:25
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What I found was very interesting. Overall year-over-year branded visit growth didn?t change at all. Growth just switched from organic to paid after I turned sitelinks on.
Evaluating the Impact of AdWords Sitelinks - chadsummerhill - Your Highlight Location 44-45 | Added on Sunday, 18 August 13 16:20:13
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Evaluating the impact of sitelinks on your organic traffic Adding sitelinks makes your paid ad look more like an organic listing (at least I think it does) and it also takes up more real estate on the SERP, so I decided to look at what adding sitelinks did to my overall branded search traffic (both PPC & SEO).
Evaluating the Impact of AdWords Sitelinks - chadsummerhill - Your Highlight Location 37-40 | Added on Sunday, 18 August 13 16:19:39
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turning on sitelinks improved my overall campaigns CTR by 40% while having no affect on my Conversion Rate. Consequently, my overall daily-spend was up by 54%, so I decided to dig a little deeper.
Evaluating the Impact of AdWords Sitelinks - chadsummerhill - Your Highlight Location 36-37 | Added on Sunday, 18 August 13 16:19:26
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