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Eight Tips For Choosing An Online Survey Provider

kaushik.net
Not only to learn if the tool works for you but to, perhaps more importantly, to see if the people from the vendor are people you can work with.
Eight Tips For Choosing An Online Survey Provider - kaushik.net - Your Highlight Location 83-84 | Added on Thursday, 4 April 13 09:20:55
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Remember you rarely buy tools, almost always you are buying a relationship.
Eight Tips For Choosing An Online Survey Provider - kaushik.net - Your Highlight Location 84-85 | Added on Thursday, 4 April 13 09:20:47
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#8] Pilot Friendly:
Eight Tips For Choosing An Online Survey Provider - kaushik.net - Your Highlight Location 80-80 | Added on Thursday, 4 April 13 09:20:09
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After a while of doing surveys you will want to know: "what did my most satisfied visitors see on the site" "what campaigns / keywords drove the most unhappy traffic" "how do people who see the recommender tool in my clickstream data feel about likelihood to recommend" etc etc.
Eight Tips For Choosing An Online Survey Provider - kaushik.net - Your Highlight Location 75-77 | Added on Thursday, 4 April 13 09:08:11
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#7] Integration With Web Analytics: Does your survey vendor allow you to integrate with your web analytics (clickstream) tool? Ask that question and ask them exactly how they do it (and get one of your smart IT guys to look at it with the FUD detector turned high).
Eight Tips For Choosing An Online Survey Provider - kaushik.net - Your Highlight Location 73-75 | Added on Thursday, 4 April 13 09:08:00
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#5] Survey Invitation "Type": There are several ways to initiate the survey. When the customer visits, on exit, during session, pop over, pop under etc etc.
Eight Tips For Choosing An Online Survey Provider - kaushik.net - Your Highlight Location 63-64 | Added on Thursday, 4 April 13 09:07:00
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#4] Open Text "Categorization": No vendor is really awesome at this because it is a really hard problem to solve. Ask your vendor what kind of capabilities will they offer you to parse and categorize the open text responses (where the real gold is in terms of actionable insights).
Eight Tips For Choosing An Online Survey Provider - kaushik.net - Your Highlight Location 57-59 | Added on Thursday, 4 April 13 09:06:29
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iPerceptions uses the iPSI (developed by iPerceptions), ForeSee user the ACSI (developed by University of Michigan), both wonderful benchmarks you can compare your scores to and help motivate your management to take action! There are other vendors, look to see if your vendor will provide you with a benchmark or a index to compare.
Eight Tips For Choosing An Online Survey Provider - kaushik.net - Your Highlight Location 55-57 | Added on Thursday, 4 April 13 09:06:14
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And here is another subtle human factor: no one wants your opinion about anything, providing a comparison to a external benchmark depersonalizes the number and it is more likely that it will be "heard".
Eight Tips For Choosing An Online Survey Provider - kaushik.net - Your Highlight Location 53-55 | Added on Thursday, 4 April 13 09:06:06
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Benchmarks & Indexes: Few people in senior management will take action when you tell them "our score on satisfaction (or content or navigation) is 6.0" (or 45, depending on your vendor). But most of them will get off their butt and give your money to take action when you go to them and say "our score on satisfaction is 6.0 and amazon.com is 9.4 out of 10".
Eight Tips For Choosing An Online Survey Provider - kaushik.net - Your Highlight Location 49-52 | Added on Thursday, 4 April 13 09:05:50
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