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Eight Silly Data Myths Marketing People Believe That Get Them Fired.

kaushik.net
The first intent is strong, the second one is weaker. (If you use remarketing you can make that second intent even stronger.)
Eight Silly Data Myths Marketing People Believe That Get Them Fired. - kaushik.net - Your Highlight Location 191-191 | Added on Thursday, 9 May 13 16:18:39
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Intent beats demographics and psychographics. Always.
Eight Silly Data Myths Marketing People Believe That Get Them Fired. - kaushik.net - Your Highlight Location 185-186 | Added on Thursday, 9 May 13 16:18:01
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[Did you know 50% of TV viewership is on networks that each have <1% share? Per industry.bnet.com. I dare you to imagine how difficult it is to measure who they are, and how to target them to pimp your shampoo, car, cement.]
Eight Silly Data Myths Marketing People Believe That Get Them Fired. - kaushik.net - Your Highlight Location 180-181 | Added on Thursday, 9 May 13 16:17:45
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measuring clicks on those ads. It is a signal that someone saw something and clicked on it. If you are willing to go to clicks, do one better and measure Visits. At least they showed up on your mobile/desktop site. Now if you are a newbie, measure bounce rate. If you have a tiny amount of experience, measure Visit Duration. If you are a pro, measure Revenue. If you are an Analysis Ninja, measure Profit.
Eight Silly Data Myths Marketing People Believe That Get Them Fired. - kaushik.net - Your Highlight Location 162-165 | Added on Thursday, 9 May 13 16:16:42
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Buy engagement. Of course define what it means first.
Eight Silly Data Myths Marketing People Believe That Get Them Fired. - kaushik.net - Your Highlight Location 160-161 | Added on Thursday, 9 May 13 16:16:24
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6. Page views. Give me more page views, more and more and more!
Eight Silly Data Myths Marketing People Believe That Get Them Fired. - kaushik.net - Your Highlight Location 134-135 | Added on Thursday, 9 May 13 16:16:06
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7. Impressions. Go, get me some impressions, stat!
Eight Silly Data Myths Marketing People Believe That Get Them Fired. - kaushik.net - Your Highlight Location 152-153 | Added on Thursday, 9 May 13 16:15:58
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If you are in the ecommerce business, the only reason to care about pageviews (in a pages/visit context) is to obsess about understanding how to create the most optimal shopping and purchase experience on your site (and the fewest pageviews to happen in the checkout!).
Eight Silly Data Myths Marketing People Believe That Get Them Fired. - kaushik.net - Your Highlight Location 148-150 | Added on Thursday, 9 May 13 16:14:46
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measure success on the number of leads received and not how "viral" the infographic went and how many reshares it got on Twitter.
Eight Silly Data Myths Marketing People Believe That Get Them Fired. - kaushik.net - Your Highlight Location 147-148 | Added on Thursday, 9 May 13 16:14:37
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3. Number of Likes represents social awesomeness.
Eight Silly Data Myths Marketing People Believe That Get Them Fired. - kaushik.net - Your Highlight Location 59-59 | Added on Thursday, 9 May 13 14:03:14
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Even with 10x the number of Likes on Facebook the giant called Tide has 4x fewer people talking about their brand when compared to the David called Innocent.
Eight Silly Data Myths Marketing People Believe That Get Them Fired. - kaushik.net - Your Highlight Location 68-69 | Added on Thursday, 9 May 13 14:03:08
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2. All you need to do is fix the bounce rate.
Eight Silly Data Myths Marketing People Believe That Get Them Fired. - kaushik.net - Your Highlight Location 44-44 | Added on Thursday, 9 May 13 14:01:28
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The difference between a KPI and a metric is that the former has a direct line of sight to your bottom-line, while the latter is helpful in diagnosing tactical challenges.
Eight Silly Data Myths Marketing People Believe That Get Them Fired. - kaushik.net - Your Highlight Location 45-46 | Added on Thursday, 9 May 13 14:01:25
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Eight data myths that marketing people believe that get them fired: 1. Real-time data is life changing. 2. All you need to do is fix the bounce rate. 3. Number of Likes represents social awesomeness. 4. # 1 Search Results Ranking = SEO Success. 5. REDUCE MY CPC! REDUCE MY CPC NOW!! 6. Page views. Give me more page views, more and more and more! 7. Impressions. Go, get me some impressions stat! 8. Demographics and psychographics. That is all I need!
Eight Silly Data Myths Marketing People Believe That Get Them Fired. - kaushik.net - Your Highlight Location 18-22 | Added on Thursday, 9 May 13 13:59:02
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A silly metric, I better define it :), is one that distracts you from focusing on business investments that lead to bottom-line impact. They get you fired. Sometimes sooner. Other times a little later than sooner.
Eight Silly Data Myths Marketing People Believe That Get Them Fired. - kaushik.net - Your Highlight Location 14-16 | Added on Thursday, 9 May 13 13:58:35
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