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Ecommerce Design #EcomChat Key Points

jamesgurd
Deliver the brand story? (or value proposition) at every stage of journey through your site.
Ecommerce Design #EcomChat Key Points - jamesgurd - Your Highlight Location 63-64 | Added on Saturday, 3 August 13 01:16:08
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Understand the assumptions you?re making & test/challenge the major ones.
Ecommerce Design #EcomChat Key Points - jamesgurd - Your Highlight Location 62-63 | Added on Saturday, 3 August 13 01:15:59
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@mcmillanstu suggested that ?cultural differences are important, Nathalie Nahai?s book @TheWebPsych gives some good insight.?
Ecommerce Design #EcomChat Key Points - jamesgurd - Your Highlight Location 61-62 | Added on Saturday, 3 August 13 01:13:42
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@acchaudre explained that ?Design is having your user?s journey in mind ? fail that & everything else falls apart.?
Ecommerce Design #EcomChat Key Points - jamesgurd - Your Highlight Location 54-55 | Added on Saturday, 3 August 13 01:13:03
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@mcmillanstu recommended ?think like a customer? if you don?t know how customers think, find out.? and ?move away from flat to design to HTML prototype as quickly as possible.?
Ecommerce Design #EcomChat Key Points - jamesgurd - Your Highlight Location 53-54 | Added on Saturday, 3 August 13 01:12:55
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@danbarker talked about the impact of design for new vs. existing customers: ?perhaps slightly controversial: design *generally* more important for acquiring new customers, than for existing customers.? @aattias and @aarmitage both agreed.
Ecommerce Design #EcomChat Key Points - jamesgurd - Your Highlight Location 38-39 | Added on Saturday, 3 August 13 01:11:55
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@Shadrach_Appi positioned design nicely: ?For me design is about having your user?s journey in mind ? fail that and everything else falls apart.? ? this is really important because you can?t create relevant designs if you don?t know what your customers want. A good example of function over look is Amazon as suggested by @magique83, ?Many designers like to lambast Amazon for it?s visual appearance but they seem to get by without it looking ?pretty??.
Ecommerce Design #EcomChat Key Points - jamesgurd - Your Highlight Location 26-29 | Added on Saturday, 3 August 13 01:10:45
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's Books


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