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Do You Know What Your Customers Are Really Saying?

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Don?t be afraid of the reviews ? deliver an experience so you can ask for them from your customers. Peer reviews drive more trust than advertising or anything the brand can say, so the more you listen the more you can drive your experience.
Do You Know What Your Customers Are Really Saying? - Guest Post - Your Highlight Location 17-18 | Added on Friday, 23 August 13 11:53:35
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Start With The Basics To make sure you?re connecting with your customers, it?s easy to track your brand name mentions on Twitter. Using Twitter search is a simple and straightforward way to do this. But what if they?re not aware of your brand? It?s a good idea to set up lists and searches for more than your brand name. Consider tracking: Common questions and phrases prospects might use Products or services you sell If location is important, then track regional or locally-focused phrases Your competitors! It?s not just Twitter that can help you listen in, but Facebook, Google+ and LinkedIn. For location-based businesses, Foursquare, Google Local and Yelp reviews can really help you see feedback as it happens.
Do You Know What Your Customers Are Really Saying? - Guest Post - Your Highlight Location 11-17 | Added on Friday, 23 August 13 11:53:20
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2. Use Google blog search Asking Google to search is a little overwhelming. Using the blog tool helps you find squirreled away conversations that might really help you listen in. It?s great to see what customers or clients might be blogging about.
Do You Know What Your Customers Are Really Saying? - Guest Post - Your Highlight Location 29-31 | Added on Friday, 23 August 13 11:52:59
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Google Alerts was the go-to resource for many people, but Google seems to be retiring this tool. The one to use now is TalkWalker. TalkWalker does a great job updating you on mentions of your brand, your competitors, or whatever else you?d like to track. You can set up as many of these as you like for free. TalkWalker sends you emails at any frequency you like ? as things happen, daily, weekly, etc. ? so you see just where those conversations might be happening.
Do You Know What Your Customers Are Really Saying? - Guest Post - Your Highlight Location 25-29 | Added on Friday, 23 August 13 11:52:47
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