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Definitions, Models and a Reality Check

Two helpful blog posts on multi-channel analytics: 1. Tracking online impact of offline advertising. 2. Tracking offline impact of online advertising.
Definitions, Models and a Reality Check - kaushik.net - Your Highlight Location 33-36 | Added on Wednesday, 14 August 13 02:13:23
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A wise person said: "To guarantee success, spend 95% of your time defining the problem and 5% of the time solving it." I believe deeply in that quote. In my life I spend an extraordinary amount of time understanding the problem and attempting to define it clearly. As if by magic, I find that it is then much easier to find the optimal solution (or realize none exists!).
Definitions, Models and a Reality Check - kaushik.net - Your Highlight Location 2-5 | Added on Wednesday, 14 August 13 02:11:18
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