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Define and Align: A Manageable Content and Social Media Marketing Process | SEOmoz

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not heading towards burn out. ??On a side note: we like to encourage clients to integrate links to other valuable content (articles, video, infographics, etc) in their posts. This helps to provide a more engaging user experience and it also gives the opportunity for link and egobait. You can always publish a post and alert the author that you liked one of their articles and mentioned it in your post.
Define and Align: A Manageable Content and Social Media Marketing Process | SEOmoz - SM - Your Highlight Location 135-138 | Added on Monday, 8 October 12 16:27:42
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feel for how the online community operates (posting frequency, content type, tone, etc.) and get acclimated.
Define and Align: A Manageable Content and Social Media Marketing Process | SEOmoz - SM - Your Highlight Location 98-99 | Added on Monday, 8 October 12 16:26:03
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establishing the foundation for the online community. At this point, the goal is simply to get acclimated to the social spaces where the client will be following, reading, engaging, and at some point, providing valuable content. ??
Define and Align: A Manageable Content and Social Media Marketing Process | SEOmoz - SM - Your Highlight Location 93-94 | Added on Monday, 8 October 12 16:25:45
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solid understanding of what is going on in their industry, focusing on the social space. ??Your goal with this analysis is to put together a list
Define and Align: A Manageable Content and Social Media Marketing Process | SEOmoz - SM - Your Highlight Location 86-87 | Added on Monday, 8 October 12 16:25:10
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get a really strong understanding of the the social climate. Analyze what the client is currently doing (or not doing) with their social on their website, blog, and print marketing efforts. Do the same for their competitors.
Define and Align: A Manageable Content and Social Media Marketing Process | SEOmoz - SM - Your Highlight Location 85-86 | Added on Monday, 8 October 12 16:25:04
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the following: design preferences & assets logins (website, analytics, social) competition (top 3) target audience (and level of expertise) website (most important pages, most significant tasks) calendar (highs and lows, significant events, holidays, roadblocks) team (point of contact) marketing efforts (print, social, SEO, email marketing) goals & expectations (SEO, social media)
Define and Align: A Manageable Content and Social Media Marketing Process | SEOmoz - SM - Your Highlight Location 63-69 | Added on Monday, 8 October 12 16:24:05
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Stage One SEO & Local Search (research & implementation) Stage Two Link Building & Social Media Strategies (research & development) Stage Three Ongoing Implementation & Measurement (which never, ever ends)
Define and Align: A Manageable Content and Social Media Marketing Process | SEOmoz - SM - Your Highlight Location 56-58 | Added on Monday, 8 October 12 16:23:50
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build: Value in your company or organization (or on behalf of your client) A personality and brand that people know and trust Sustainable relationships A supportive online community Domain authority and desired rankings
Define and Align: A Manageable Content and Social Media Marketing Process | SEOmoz - SM - Your Highlight Location 47-50 | Added on Monday, 8 October 12 16:23:12
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line between content and social media marketing. Every strategy we develop includes both. Valuable content--blog posts, infographics, videos, whatever content type aligns with the client?s goals--forms the foundation of any web marketing effort. Once we?ve got the value, we utilize social media to get the word out, engage, build relationships, and ultimately brand awareness.
Define and Align: A Manageable Content and Social Media Marketing Process | SEOmoz - SM - Your Highlight Location 41-44 | Added on Monday, 8 October 12 16:22:35
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Content marketing is about drawing attention to the content on your website; social media marketing is about encouraging engagement on the various social media forums out there in cyberspace.
Define and Align: A Manageable Content and Social Media Marketing Process | SEOmoz - SM - Your Highlight Location 39-41 | Added on Monday, 8 October 12 16:22:25
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