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Keep your questions open-ended, unless there?s a good reason to do otherwise. ? The order confirmation page is a great place to put questions. ? Don?t make the question a required field. If a visitor doesn?t want to answer the question, you probably don?t want to hear their response.
CRE-PhotoShelter-Bonus_Tip-Hearing_the_Voice_of_the_Customer - es6.mike@gmail.com - Your Highlight Location 52-55 | Added on Sunday, 7 April 13 17:35:50
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Five good open-text questions Here are five good questions, all of which give valuable information: 1. How did you first find out about us? 2. What persuaded you to purchase from us? 3. How would you describe us to a friend? 4. What prompted you to start looking for this type of service? 5. If you could change one thing about this website, what would it be? Actually, we?ll save our breath: there are loads of good questions in this article.
CRE-PhotoShelter-Bonus_Tip-Hearing_the_Voice_of_the_Customer - es6.mike@gmail.com - Your Highlight Location 48-51 | Added on Sunday, 7 April 13 17:34:58
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As many as you?re prepared to take action on.?
CRE-PhotoShelter-Bonus_Tip-Hearing_the_Voice_of_the_Customer - es6.mike@gmail.com - Your Highlight Location 40-40 | Added on Sunday, 7 April 13 17:34:29
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How much data do I need to collect?
CRE-PhotoShelter-Bonus_Tip-Hearing_the_Voice_of_the_Customer - es6.mike@gmail.com - Your Highlight Location 38-39 | Added on Sunday, 7 April 13 17:34:24
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So, when you ask questions, use open-text fields, not drop-down fields. When we started working with PhotoShelter, they had the following question in their checkout process: ?How did you hear about us?? 1 (1) Ideally, we would have moved this question to the thank-you page?so it didn?t interfere with the ordering process?but, for technical reasons, we had to keep it where it was. We changed the response field from a drop-down one to an open-text one.
CRE-PhotoShelter-Bonus_Tip-Hearing_the_Voice_of_the_Customer - es6.mike@gmail.com - Your Highlight Location 8-12 | Added on Sunday, 7 April 13 17:33:21
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