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Comparing Google Tag Manager to Ensighten

Jose Davila
a Tag Management tool such as GTM or Ensighten can make the process of maintaining, removing and deploying new tags much more efficient. However you still need a process. You will never get the value this technology can provide without one.
Comparing Google Tag Manager to Ensighten - Jose Davila - Your Highlight Location 117-119 | Added on Thursday, 17 January 13 10:05:28
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The beauty of this type of tools is they can be used for much more than just deploying your current basic tags.
Comparing Google Tag Manager to Ensighten - Jose Davila - Your Highlight Location 115-116 | Added on Thursday, 17 January 13 10:05:03
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Google Tag Management is perhaps just the right solution at the right price. It can also be a great alternative for managing your analytics tags, marketing and other tags that, while important, are not critical to the point of breaking your site?s experience,
Comparing Google Tag Manager to Ensighten - Jose Davila - Your Highlight Location 110-112 | Added on Thursday, 17 January 13 10:03:26
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GTM can be a pretty good alternative to consider. Even more if you want your TMS solution mainly to contain Google Analytics, Adwords and a few other third party tags on your site.
Comparing Google Tag Manager to Ensighten - Jose Davila - Your Highlight Location 105-107 | Added on Thursday, 17 January 13 09:58:42
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Perhaps the scripts and tags you need to deploy on the TMS are highly complex and jQuery intensive. Or perhaps you need to deploy A/B Testing or similar tools right now using tag management. At least for now, you should look for a different tool instead of Google Tag Manager.
Comparing Google Tag Manager to Ensighten - Jose Davila - Your Highlight Location 100-102 | Added on Thursday, 17 January 13 09:58:27
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Maybe you work for an organization heavily regulated or where security and data ownership is a big concern. If that?s the case, perhaps you are still working to get the approval for GA tags deployed several years ago in some of your microsites. If that?s your situation, I am afraid to tell you, GTM is perhaps not for you.
Comparing Google Tag Manager to Ensighten - Jose Davila - Your Highlight Location 94-96 | Added on Thursday, 17 January 13 09:58:08
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Price defined on a client basis by traffic volume and number of domains.
Comparing Google Tag Manager to Ensighten - Jose Davila - Your Highlight Location 90-91 | Added on Thursday, 17 January 13 09:55:08
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dealing with Ensighten technical support was a pleasant surprise. They were very responsive and went the extra mile to make sure the tags and templates worked properly.
Comparing Google Tag Manager to Ensighten - Jose Davila - Your Highlight Location 83-84 | Added on Thursday, 17 January 13 09:54:48
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personally liked the simplicity of GTM?s preview and debug interface. Debugging is very straightforward with Google Tag Manger debug console. The ability to share a testing link is a great option to have, as deploying your tags would most likely involve some type of multiple party approval process. This functionality can fit as part of your website development and management lifecycle.
Comparing Google Tag Manager to Ensighten - Jose Davila - Your Highlight Location 75-78 | Added on Thursday, 17 January 13 09:53:26
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More efficient ways to debug available for developers (you will need them). Documentation available to integrate with popular debugger tools.
Comparing Google Tag Manager to Ensighten - Jose Davila - Your Highlight Location 71-72 | Added on Thursday, 17 January 13 09:53:05
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word of caution. If your environment is complex, don?t expect the transition to a TMS to be as easy as the vendor told you. Be ready to customize your tags and retag your analytics to fit. An adequate migration and ongoing tagging plan are fundamental.
Comparing Google Tag Manager to Ensighten - Jose Davila - Your Highlight Location 66-68 | Added on Thursday, 17 January 13 09:52:32
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Almost any type of tag can be deployed on Ensighten. I have not found one tag yet that cannot be handled by one of their custom templates or can be customized to fit (I had to say that many of the tags I wanted to use had to be tuned).
Comparing Google Tag Manager to Ensighten - Jose Davila - Your Highlight Location 64-66 | Added on Thursday, 17 January 13 09:52:23
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Great support to adjust complex tags. Native support for most popular Google tags and products. Templates. Flexible ?HTML tag? option for custom tag creation Does not support A/B Testing type of tags or jQuery, among others (at least not yet).
Comparing Google Tag Manager to Ensighten - Jose Davila - Your Highlight Location 59-62 | Added on Thursday, 17 January 13 09:48:05
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Does not support A/B Testing type of tags or jQuery, among others (at least not yet).
Comparing Google Tag Manager to Ensighten - Jose Davila - Your Highlight Location 61-62 | Added on Thursday, 17 January 13 09:47:55
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Native support for most popular Google tags and products. Templates.
Comparing Google Tag Manager to Ensighten - Jose Davila - Your Highlight Location 60-60 | Added on Thursday, 17 January 13 09:47:44
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can save time when maintaining, updating or extending an implementation you, or your developer, are not so familiar with.
Comparing Google Tag Manager to Ensighten - Jose Davila - Your Highlight Location 55-56 | Added on Thursday, 17 January 13 09:47:34
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The interesting thing about GTM: the data layer is part of the framework. It is standard. It even incorporates the concept of ?events?. An event can be associated to almost any behavior on the site allowing additional conditions and pieces of information to be sent to the data layer. A very flexible and powerful architecture.
Comparing Google Tag Manager to Ensighten - Jose Davila - Your Highlight Location 52-55 | Added on Thursday, 17 January 13 09:47:21
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Event architecture. Events can be fired dynamically to send information to the ?data layer?.
Comparing Google Tag Manager to Ensighten - Jose Davila - Your Highlight Location 47-47 | Added on Thursday, 17 January 13 09:45:42
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Explicit definition of dependencies between tags (or custom coding)
Comparing Google Tag Manager to Ensighten - Jose Davila - Your Highlight Location 45-46 | Added on Thursday, 17 January 13 09:45:25
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GTM not offering a custom SLA could be a deal breaker for many organizations. However this has not been a factor impeding the wide adoption of Google Analytics.
Comparing Google Tag Manager to Ensighten - Jose Davila - Your Highlight Location 40-41 | Added on Thursday, 17 January 13 09:44:53
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