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Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions

seotakeaways.com
most common data reporting issues: Reporting data without solid recommendations. Reporting a metric all by itself. Reporting a data trend which is of less than 3 months Not segmenting the data before presenting it as a trend. Not adding annotations to your graphs to describe the various peaks and valleys in the data trend. Not using the right graph/chart to present the data. Not segmenting KPIs before presenting them Presenting Internal KPIs to senior management/client Not formatting the data in your tables. Using too many Google Analytics screenshots in your reports.
Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions - seotakeaways.com - Your Highlight Location 178-183 | Added on Sunday, 28 April 13 16:47:39
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Check this post: Complete guide to Data Reporting to learn more about data reporting issues and how to fix them.
Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions - seotakeaways.com - Your Highlight Location 176-177 | Added on Sunday, 28 April 13 16:47:28
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You need to make sure that recipients of your reports interpret the data in the same way you want them to interpret.
Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions - seotakeaways.com - Your Highlight Location 174-175 | Added on Sunday, 28 April 13 16:47:23
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Data Reporting Issues
Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions - seotakeaways.com - Your Highlight Location 174-174 | Added on Sunday, 28 April 13 16:47:16
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Following are few articles which can help in honing your data interpretation skills: Interpreting Average metrics in Google Analytics Interpreting data trends in Google Analytics Interpreting Conversion Rate in Google Analytics Interpreting the true performance of your SEO campaigns
Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions - seotakeaways.com - Your Highlight Location 168-172 | Added on Sunday, 28 April 13 16:46:56
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18. Not tracking the various changes that affect your data. Changes in Google Analytics profile (adding/removing filters, goals), seasonality, change in economy, market conditions all affect your data. If you don?t keep a record of these changes (via Google Analytics Annotation, ?change history? and through excel spreadsheet) and then how you will explain/interpret the various spikes in your data trends.
Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions - seotakeaways.com - Your Highlight Location 164-168 | Added on Sunday, 28 April 13 16:46:40
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17. Not understanding how and from where the data is collected. For example if your target market is UK and the data is collected from compete.com then it is not very useful.
Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions - seotakeaways.com - Your Highlight Location 163-164 | Added on Sunday, 28 April 13 16:46:24
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16. Not using custom reports.
Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions - seotakeaways.com - Your Highlight Location 163-163 | Added on Sunday, 28 April 13 16:46:15
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15. Not understanding ?why? people do what they do on your website. For example why people don?t buy on your website. Why people don?t share your contents? The answer to this ?why? is not available in your Google Analytics. You need to conduct customer surveys and do A/B testing to get these answers.
Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions - seotakeaways.com - Your Highlight Location 160-162 | Added on Sunday, 28 April 13 16:46:10
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14. Too much reliance on historical data
Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions - seotakeaways.com - Your Highlight Location 159-160 | Added on Sunday, 28 April 13 16:46:00
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12. Attributing conversions/ transactions to wrong marketing channels. This issue alone can break your entire analysis. Therefore you must acquire great understanding of attribution modeling. Check this post for more details: Attribution Modeling in Google Analytics ? Ultimate Guide
Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions - seotakeaways.com - Your Highlight Location 155-158 | Added on Sunday, 28 April 13 01:50:17
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11. Too much focus on raw numbers instead of data trends.
Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions - seotakeaways.com - Your Highlight Location 155-155 | Added on Sunday, 28 April 13 01:50:01
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10. Not understanding the maths and stats behind web analytics.
Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions - seotakeaways.com - Your Highlight Location 153-154 | Added on Sunday, 28 April 13 01:49:54
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9. Not understanding the statistical significance issues associated with average metrics.
Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions - seotakeaways.com - Your Highlight Location 152-153 | Added on Sunday, 28 April 13 01:49:46
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8. Not understanding the ?average? metrics
Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions - seotakeaways.com - Your Highlight Location 151-152 | Added on Sunday, 28 April 13 01:49:39
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7. Too much focus on conversion rate.
Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions - seotakeaways.com - Your Highlight Location 151-151 | Added on Sunday, 28 April 13 01:49:35
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6. Not calculating the correct conversion rate
Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions - seotakeaways.com - Your Highlight Location 150-150 | Added on Sunday, 28 April 13 01:49:29
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5. Relying on small data set for analysis and interpretation.
Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions - seotakeaways.com - Your Highlight Location 149-149 | Added on Sunday, 28 April 13 01:48:27
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4. Relying on small time frame to make future predictions about marketing campaigns
Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions - seotakeaways.com - Your Highlight Location 148-149 | Added on Sunday, 28 April 13 01:48:21
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3. Selecting wrong KPIs to measure the performance of your goals.
Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions - seotakeaways.com - Your Highlight Location 147-147 | Added on Sunday, 28 April 13 01:48:17
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