Welcome

My Quotes in Choosing the Best Web Analytic Tools for your Web Analytics Suite

15 Kuotes | 50 Books

Search:


Import Kindle clippings easily

Beta status: Bulk Kuote import!!!!

Log in & Sign in using:

Choosing the Best Web Analytic Tools for your Web Analytics Suite

blog.intlock.com
Here too the decision is easy. BT Buckets works on top of Google Analytics and is completely free. I know that there are much more advanced solutions (such as Personyze, which seems to be a very powerful tool) but BT buckets is usually good enough to start with.
Choosing the Best Web Analytic Tools for your Web Analytics Suite - blog.intlock.com - Your Highlight Location 135-139 | Added on Saturday, 24 August 13 14:20:13
Permalink Share Paper Clasic Modern +Kuotes
SharePath is one of the very few tools out there. It?s simple to use and providing you only have up to two web servers, it?s completely free.
Choosing the Best Web Analytic Tools for your Web Analytics Suite - blog.intlock.com - Your Highlight Location 132-133 | Added on Saturday, 24 August 13 14:19:46
Permalink Share Paper Clasic Modern +Kuotes
Most people do not consider Real User Monitoring a web analytic related tool, and the decision of which tool to choose is usually based on technical decisions. In my opinion, however, metrics such as Page Load Time and Abandonment Rate should definitely play a major role in web analysis and optimization efforts.
Choosing the Best Web Analytic Tools for your Web Analytics Suite - blog.intlock.com - Your Highlight Location 127-129 | Added on Saturday, 24 August 13 14:19:36
Permalink Share Paper Clasic Modern +Kuotes
I think that it is extremely important to understand what your visitors are doing on your site and how they achieved your site?s goals. Unfortunately, both Performable and ClickTale are not cheap (for 300,000 pageviews you have to pay $1,000 per month) so my suggestion is, if you can?t implement this report on GA, then subscribe to either one for just one month. These tools have so many additional great features that you can use to optimize your marketing campaigns, so in the worst case, if you don?t see the return on investment on these tools, you can always cancel your account. That way, you will be able to analyze usage data for one month and obtain a better understanding of your visitors? behavior. I recommend doing this every few months. From my experience, you can learn a lot about your site and the different flows and funnels by looking at several user sessions.
Choosing the Best Web Analytic Tools for your Web Analytics Suite - blog.intlock.com - Your Highlight Location 121-127 | Added on Saturday, 24 August 13 14:19:10
Permalink Share Paper Clasic Modern +Kuotes
One more tool I would consider using is ClickTale for User Recording. Here too, I would only use it in specific cases, in order to get the free plan, or at least the cheapest plan (the free plan lets you record up to 400 recordings a month). User Recording is most valuable for forms and other complex pages. Therefore, if I find a specific page for a specific segment of visitors that has a lousy conversion rate, or if I can?t tell for sure what my users are doing, then I would probably turn ClickTale on for several days and go over the recordings. I can honestly tell you that watching 10 minutes of what your users do can sometimes equal weeks of AB and MVT testing!
Choosing the Best Web Analytic Tools for your Web Analytics Suite - blog.intlock.com - Your Highlight Location 116-121 | Added on Saturday, 24 August 13 14:18:40
Permalink Share Paper Clasic Modern +Kuotes
If you don?t have a JavaScript Ninja, you might want to go with Performable. Unfortunately, Performable is not cheap, so in many cases I would try to send them as little information as possible (for example, send events only for every tenth visitor). As Performable also provides many other great features, such as Keywords ROI, Trends and Lifecycle Reports, you should definitely consider using Performable as part of the package if you need these features.
Choosing the Best Web Analytic Tools for your Web Analytics Suite - blog.intlock.com - Your Highlight Location 112-116 | Added on Saturday, 24 August 13 14:18:23
Permalink Share Paper Clasic Modern +Kuotes
The only tool that I have found that provides these 3 key requirements is Visual Website Optimizer. After implementing this tool, the only thing left to do is report back to the Funnel Analysis tool with the test name and variation for each visitor.
Choosing the Best Web Analytic Tools for your Web Analytics Suite - blog.intlock.com - Your Highlight Location 102-107 | Added on Saturday, 24 August 13 14:17:55
Permalink Share Paper Clasic Modern +Kuotes
The most important things that I look for in an AB and MVT tool are: A tool that will allow my Marketing Team to create experiments without technical involvement. A tool that does not require the deployment of the site every time I want to run a test. A tool that covers 100% of my tests. I do not want to have to put all of my landing pages on a different domain, as this will not cover SEO traffic, nor will it cover tests that are run on existing pages on the site.
Choosing the Best Web Analytic Tools for your Web Analytics Suite - blog.intlock.com - Your Highlight Location 99-102 | Added on Saturday, 24 August 13 14:17:38
Permalink Share Paper Clasic Modern +Kuotes
Not all of these tools offer an option for running a test on just part of your traffic (for example, based on various user segmentation, such as origin, channel, etc.) Not all of these tools provide a detailed Conversion Report for each of your funnels. Instead, what you will have to do is define the test name and variation in your Funnel Analytics tool as an attribute and see the conversion rate there.
Choosing the Best Web Analytic Tools for your Web Analytics Suite - blog.intlock.com - Your Highlight Location 96-98 | Added on Saturday, 24 August 13 14:17:23
Permalink Share Paper Clasic Modern +Kuotes
Choosing an AB and MVT tool is slightly more complicated than choosing other tools. In most cases what we want to see is how the experiments affect the funnels, and not just the immediate call for action. Therefore, I would probably choose a tool based on the Funnel Analytics tool that I have already chosen. There are several types of AB and MVT tools to choose from: Hosted solutions, such as Unbounce and Performable, where the provider hosts your landing pages. The downside of these solutions is that you cannot run a test on pages hosted on your site. Therefore, running a test for SEO or direct traffic is problematic. In addition, there is no support for dynamic pages (as they only host static pages), so if you have Server Side Logic this can be a problem. JavaScript based solutions, such as KISSmetrics and Google Website Optimizer, where you inject the code of the test/conversion into your pages. This requires the involvement of a technical person every time you set up a test. ?Hybrid? solutions, such as Visual Website Optimizer, where you put JavaScript code on your pages and get a WYSIWYG editor to define the test. This option requires a technical person for the setup phase.
Choosing the Best Web Analytic Tools for your Web Analytics Suite - blog.intlock.com - Your Highlight Location 82-95 | Added on Saturday, 24 August 13 14:16:24
Permalink Share Paper Clasic Modern +Kuotes
Regarding Offline Events and User Identification, all major Funnel Analysis tools provide an API for Visitor Identification and Offline Events. With Google Analytics you may have to put in some effort to achieve this functionality, but it is definitely doable. I?ll write about this in my next post.
Choosing the Best Web Analytic Tools for your Web Analytics Suite - blog.intlock.com - Your Highlight Location 80-82 | Added on Saturday, 24 August 13 14:14:40
Permalink Share Paper Clasic Modern +Kuotes
If you can afford a technical person with JavaScript and Google Analytics skills, then I suggest you go with Google Analytics and implement funnels on Google Analytics (here is one way of implementing funnels on Google Analytics)
Choosing the Best Web Analytic Tools for your Web Analytics Suite - blog.intlock.com - Your Highlight Location 71-73 | Added on Saturday, 24 August 13 14:13:08
Permalink Share Paper Clasic Modern +Kuotes
I don?t know of any funnel analytic service that allows you to slice your Funnel Report based on multiple dimensions. This means, for example, that you will not be able to see the funnel according to both traffic sources and countries. In addition, none of the above mentioned services provide a way for exporting the raw data to Excel.
Choosing the Best Web Analytic Tools for your Web Analytics Suite - blog.intlock.com - Your Highlight Location 67-70 | Added on Saturday, 24 August 13 14:12:00
Permalink Share Paper Clasic Modern +Kuotes
If some of the steps along the funnel are reported outside the site (from a downloadable client or from a different browser, for example), you must choose a tool that provides an API. You also need to look for a tool that has the ability to send additional information and attributes about events. For example, if there are several ways for a user to reach the Sign In page, you might want to receive data about the UI element that the user used in order to get to the Sign In page ? as well as the actual Sign In event . There are quite a few Funnel Analytic tools that are really good: KISSmetrics provides a basic AB module and allows you to add attributes for each event. The only problem is that KISSmetrics does not enable data to be exported, nor does its interface enable slicing the data based on multiple dimensions. Mixpanel allows you to set as many funnels as you want, but does not provide an AB or MVT module. Therefore, you have to develop your own module and use the Attribution Module to set the Test Variation. In addition, MixPanel does not currently support slicing your data based on multiple dimensions. ClickTale automatically builds a funnel based on the most common steps and it also lets you define your own funnels. Moreover, it is one of the only low cost funnel analysis tools that provides you with funnel exploration capabilities ? a feature that in my opinion is of great importance. It does not provide an AB or MVT module, but you can integrate Google Website Optimizer, in order to see the correct variation for each visitor, and you can also aggregate each variation separately using Heat Maps or Form Analysis Reports.
Choosing the Best Web Analytic Tools for your Web Analytics Suite - blog.intlock.com - Your Highlight Location 52-67 | Added on Saturday, 24 August 13 14:11:47
Permalink Share Paper Clasic Modern +Kuotes
When choosing a map tool, there are two things you need to keep in mind: Some of the tools only capture classic links and buttons. If you use Flash or Silverlight, or if you have JavaScript redirections, then Google Analytics and other similar tools will not do the job without massive customization. If a link appears more than once on one page, Google Analytics (and probably other tools) will not be able to differentiate between the identical links, and will present the same measures for all the appearances. Both Crazy Egg and ClickTale provide a great solution for Click, Heat, Scroll and Overlay maps. Crazy Egg is much cheaper though ($9 for 10K visits and $99 for 250K visits per month) and is easy and intuitive to use.
Choosing the Best Web Analytic Tools for your Web Analytics Suite - blog.intlock.com - Your Highlight Location 44-50 | Added on Saturday, 24 August 13 12:14:24
Permalink Share Paper Clasic Modern +Kuotes

's Books


Instapaper: Thursday, Jan. 3 Instapaper 40 Kuotes Tristram Shandy Spanish Edition 32 Kuotes Manual do Candidato - História do Brasil João Daniel Lima de Almeida 110 Kuotes You Are Your Own Gym: The Bible of Bodyweight Exercises Lauren, Mark 77 Kuotes Manual de metodología. Construcción del marco teórico, formulación de los objetivos y elección de la metodología CLACSO 107 Kuotes 6000_in_commonnes_order rilianx@gmail.com 31 Kuotes The Rough Guide to India Rough Guide to... 187 Kuotes Inteligencia emocional Daniel Goleman 162 Kuotes A Whole New Mind: Why Right-Brainers Will Rule the Future Daniel H. Pink 98 Kuotes El Triunfo De La Fundación David Brin 31 Kuotes Geertz, Clifford - La interpretación de las culturas 32 Kuotes Clase 3 26 de marzo 76 Kuotes Comunicación no verbal Spanish Edition 205 Kuotes Clase 3 26 de marzo 76 Kuotes SEGURIDAD ALIMENTARIA NUTRICIONAL EN BOLIVIA Administrador 32 Kuotes The Miami Mediterranean Diet: Lose Weight and Lower Your Risk of Heart Disease Michael Ozner 40 Kuotes THE NEW ATKINS FOR A NEW YOU Westman, Dr. Eric C.; Phinney, Dr. Stephen D.; Volek, Dr. Jeff S. 72 Kuotes KindleSEOMOZ2 summa 280 Kuotes Redalyc.Antropología y Derechos Humanos: multiculturalismo, retos y resignificaciones Alejandro BAER Marie José DEVILLARD 46 Kuotes Eating on the Wild Side Jo Robinson 548 Kuotes El nombre del viento Patrick Rothfuss 49 Kuotes El viejo y Mr. Smith Peter Ustinov 86 Kuotes New York Times calibre 35 Kuotes Gellner - Naciones y nacionalismo user 36 Kuotes ETICA Y LIDERAZGO EMPRESARIAL GBosch 32 Kuotes La metamorfosis Franz Kafka 34 Kuotes Time, space, quantity in the Brain Mikael Skagenholt 66 Kuotes The Better Angels of Our Nature: Why Violence Has Declined Steven Pinker 33 Kuotes accuracy-whitepaper es6.mike@gmail.com 47 Kuotes CHISTES FRESCOS 2011 PERSONAL 50 Kuotes Calder%80%A0%A6%F3n%20y%20Szmukler%20-%20Cultura%20pol%80%A0%A6%EDtica%20y%20desarrollo Calderon 34 Kuotes Educarse en la era digital. La escuela educativa Ángel I. Pérez Gomez 170 Kuotes Cómo ser mujer Panorama de narrativas 76 Kuotes Research_Theory_Neural Mechanisms of Interval Timing_buhusi2005 1 70 Kuotes La peste table des matières hyperliée 85 Kuotes Web Analytics: An Hour a Day Kaushik, Avinash 997 Kuotes Instapaper: Friday, Apr. 5 Instapaper 40 Kuotes 201406_proyecto_tesis_ec sociocomun@gmail.com 75 Kuotes El Principito Antoine de Saint-Exupéry 49 Kuotes SEOMOZ1 Ismeretlen 144 Kuotes SEGURIDAD ALIMENTARIA CAMBIOS QUINUA EXPORTACIÓN 54 Kuotes Gratis, el futuro de un precio radical Chris Anderson 71 Kuotes Aprenda A Meditar c.1.1 124 Kuotes Cincuenta sombras de Grey E. L.James 88 Kuotes Palabras Clave - Vocabulario De Cultura Y Sociedad Raymond Williams 503 Kuotes Learn With Mind Maps: How To Enhance Your Memory, Take Better Notes, Boost Your Creativity, And Gain An Edge In Work Or School ? Easily. Mapman, Michelle 37 Kuotes Iacoviello y Zuvanic 32 Kuotes ARQUEOLOGA DE LA SOCIOLOGA AMBIENTAL x 36 Kuotes Sex code c.3 435 Kuotes Reengineering The Sales Process es6.mike@gmail.com 115 Kuotes