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Building Deep Links Into E-Commerce Product Pages

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On-Site Hosted Affiliate Pages The health supplement and real estate industries have been doing this for as long as I can remember, although most of them do it the wrong way.
Building Deep Links Into E-Commerce Product Pages - seomoz.org - Your Highlight Location 103-104 | Added on Sunday, 30 December 12 17:50:36
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Local Links If you have brick-n-mortar locations, like a kiosk or store in the mall, build a locations page.
Building Deep Links Into E-Commerce Product Pages - seomoz.org - Your Highlight Location 100-101 | Added on Sunday, 30 December 12 17:50:25
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301 redirect the URL any time you remove a product from your online catalog (especially if it has external links).
Building Deep Links Into E-Commerce Product Pages - seomoz.org - Your Highlight Location 95-96 | Added on Sunday, 30 December 12 17:49:59
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Why not let the community submit their designs and vote on their favorite one?
Building Deep Links Into E-Commerce Product Pages - seomoz.org - Your Highlight Location 91-91 | Added on Sunday, 30 December 12 17:49:39
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Crowdsourcing Create a social media crowdsourcing campaign around a product.
Building Deep Links Into E-Commerce Product Pages - seomoz.org - Your Highlight Location 90-90 | Added on Sunday, 30 December 12 17:49:22
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Get the people who already love your brand to share that love, especially when it comes to their favorite products on your site.
Building Deep Links Into E-Commerce Product Pages - seomoz.org - Your Highlight Location 82-83 | Added on Sunday, 30 December 12 17:49:03
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when I was working for a company that sold eco-friendly household products we were having trouble getting direct links into a product page for a rug made from recycled plastic soda bottles. Instead of just giving the rug away on our site, we gave one away on a popular green-living blog. And instead of "just" giving it away to anyone who commented, we required them to visit our website and come back posting something they learned about this product, or about the company in general. In this way we introduced all of those people to our brand and actually got them to spend time exploring our website and products.
Building Deep Links Into E-Commerce Product Pages - seomoz.org - Your Highlight Location 71-75 | Added on Sunday, 30 December 12 17:48:32
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Give-Aways & Contests The idea of co-sponsoring a give-away on another website is very similar to the review and sponsorship opportunities, but can be expanded upon to get more bang for the buck.
Building Deep Links Into E-Commerce Product Pages - seomoz.org - Your Highlight Location 70-71 | Added on Sunday, 30 December 12 17:48:01
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You sell solar panels. Provide an "Installation" tab on the PDP that goes over how to install your own solar panels. It would include all of the hardware you need (of course, with links to the places on your website where that hardware can be purchased) as well as step-by-step instructions and maybe a video showing how to install the product.
Building Deep Links Into E-Commerce Product Pages - seomoz.org - Your Highlight Location 67-70 | Added on Sunday, 30 December 12 17:47:47
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make a PDP into a real informational resource.
Building Deep Links Into E-Commerce Product Pages - seomoz.org - Your Highlight Location 67-67 | Added on Sunday, 30 December 12 17:47:28
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An Infographic.
Building Deep Links Into E-Commerce Product Pages - seomoz.org - Your Highlight Location 62-62 | Added on Sunday, 30 December 12 17:47:03
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A free download.
Building Deep Links Into E-Commerce Product Pages - seomoz.org - Your Highlight Location 60-60 | Added on Sunday, 30 December 12 17:46:58
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A really cool product demo.
Building Deep Links Into E-Commerce Product Pages - seomoz.org - Your Highlight Location 57-57 | Added on Sunday, 30 December 12 17:46:32
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Guest Posts Writing high-quality content for other websites is one way to get deep links back into your own.
Building Deep Links Into E-Commerce Product Pages - seomoz.org - Your Highlight Location 40-41 | Added on Sunday, 30 December 12 17:45:19
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Sponsorships Is paying to sponsor an event the same thing as buying a link?
Building Deep Links Into E-Commerce Product Pages - seomoz.org - Your Highlight Location 29-29 | Added on Sunday, 30 December 12 17:44:40
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categories or product detail pages (PDPs).
Building Deep Links Into E-Commerce Product Pages - seomoz.org - Your Highlight Location 5-6 | Added on Sunday, 30 December 12 17:44:30
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expanding your brand recognition, reaching new customers and getting feedback about your products.
Building Deep Links Into E-Commerce Product Pages - seomoz.org - Your Highlight Location 20-21 | Added on Sunday, 30 December 12 17:43:24
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Product Reviews This is one of the easiest ways to get a link into a PDP,
Building Deep Links Into E-Commerce Product Pages - seomoz.org - Your Highlight Location 18-19 | Added on Sunday, 30 December 12 17:43:12
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you should also build links into category pages.
Building Deep Links Into E-Commerce Product Pages - seomoz.org - Your Highlight Location 14-14 | Added on Sunday, 30 December 12 17:42:40
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Building Deep Links Into E-Commerce Product Pages
Building Deep Links Into E-Commerce Product Pages - seomoz.org - Your Highlight Location 2-2 | Added on Sunday, 30 December 12 18:27:21
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