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BOP 482 Business Adviser
bop415 - es6.mike@gmail.com - Your Highlight Location 198-198 | Added on Thursday, 4 April 13 00:02:00
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For practical start up and small business tips, ideas, know-how and news, go to: Website: www.enterprisequest.com To access hundreds of practical factsheets, market reports and small business guides, go to: Website: www.scavenger.net
bop415 - es6.mike@gmail.com - Your Highlight Location 196-197 | Added on Thursday, 4 April 13 00:01:56
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Further guidance on the range of policies available and their implications for a business can be found in BIF 6, An Introduction to Insurance Cover for Business.
bop415 - es6.mike@gmail.com - Your Highlight Location 184-185 | Added on Thursday, 4 April 13 00:01:35
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There are several groups for marketing consultants on LinkedIn that may provide networking opportunities; these include the CIM, Social Media Marketing, Professional Marketing (PM) Forum UK regions, ISMM, Digital Marketing and the Institute of Consulting, which also has local groups.
bop415 - es6.mike@gmail.com - Your Highlight Location 169-171 | Added on Thursday, 4 April 13 00:01:10
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Advertising via online freelance marketplaces such as Guru (www.guru.com), Elance (www.elance.com) and PeoplePerHour (www.peopleperhour.com).
bop415 - es6.mike@gmail.com - Your Highlight Location 157-158 | Added on Thursday, 4 April 13 00:00:42
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Client Relationship Management (CRM) software will be useful for recording client notes and scheduling meetings. Go to www.marketing answers.co.uk and www.select-crm.co.uk for an example of a client management software system and a directory of CRM systems available.
bop415 - es6.mike@gmail.com - Your Highlight Location 154-156 | Added on Thursday, 4 April 13 00:00:21
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Consultants that want to retain the copyright for a piece of work can license it to a client or third party for a specific use. The consultant charges a fee for this depending on the type and duration of the licence.
bop415 - es6.mike@gmail.com - Your Highlight Location 149-151 | Added on Thursday, 4 April 13 00:00:05
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Go to www.your consultancy.co.uk/Consultancyfees.html
bop415 - es6.mike@gmail.com - Your Highlight Location 123-123 | Added on Wednesday, 3 April 13 23:58:43
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It is important to set out a contract or agreement between the consultant and the subcontractor before they begin work. The agreement should: ? Explain fully the background and service requirements of the work to be completed. ? Define the exact role and responsibilities of both the consultant and the subcontractor. ? Set up a project schedule that includes the timescale for completing the work. ? Agree all fees and a payment schedule, and discuss how the contractor will be paid. ? Consider penalty clauses for under-performance or late completion. ? Include a review and arbitration procedure for resolving any disputes. ? Incorporate, where relevant, agreements regarding nondisclosure of intellectual property and confidentiality. It is worthwhile having a solicitor examine Ts and Cs to ensure they comply with the law.
bop415 - es6.mike@gmail.com - Your Highlight Location 110-116 | Added on Wednesday, 3 April 13 23:58:33
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The Digital Marketing Association (www.digitalmarketingassoc .com), a membership association representing professionals working in the digital marketing industry. Members benefit from networking opportunities, discounts on events and educational packages and a listing in the membership directory. Annual professional membership costs £79.
bop415 - es6.mike@gmail.com - Your Highlight Location 94-97 | Added on Wednesday, 3 April 13 23:57:53
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Marketing spend in the UK has fallen for five years in a row, according to the IPM Bellwether report. Overall spend in 2012 dropped by over 5%. In comparison, spending on Internet marketing during the same period rose by 7% (www.theipm.org.uk/news/ latestipm_industryheadlines/individual_current_stories/12-10-18/ IPA_Bellwether_Q3_budgets_cut.aspx).
bop415 - es6.mike@gmail.com - Your Highlight Location 71-73 | Added on Wednesday, 3 April 13 23:57:08
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A report published by the Chartered Institute of Personnel and Development (CIPD) in 2012 revealed a 4% increase in the number of self-employed individuals in professional occupations between 2008 and 2011 (www.cipd.co.uk/binaries/5757WorkAudit2012 WEB.pdf). Separate figures from the Professional Contractors Group (PCG), also published in 2012, showed a 12% increase in the number of professional freelancers across the same period (www.pcg.org.uk/cms/index.php?option=com_content&view= article&id=8211). The research suggests that competition is likely to increase in the consultancy sector as more individuals enter the market.
bop415 - es6.mike@gmail.com - Your Highlight Location 64-68 | Added on Wednesday, 3 April 13 23:55:40
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Reed Learning provides one-day courses in a range of marketing subjects including Search Engine Optimisation and Strategic Marketing Planning. Courses cost from £499 (excluding VAT) (www.reedlearning.co.uk/training/courses/marketing-and-pr).
bop415 - es6.mike@gmail.com - Your Highlight Location 52-54 | Added on Wednesday, 3 April 13 23:54:29
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(www.emarketeers.com/training-courses/
bop415 - es6.mike@gmail.com - Your Highlight Location 46-46 | Added on Wednesday, 3 April 13 23:54:10
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The Design Business Association (DBA) provides a one-day Presentation Skills workshop, which takes place in London and costs £490 (excluding VAT) for members or £625 (excluding VAT) for non-members (www.dba.org.uk/professionaldev/ PresentationSkills.asp).
bop415 - es6.mike@gmail.com - Your Highlight Location 40-42 | Added on Wednesday, 3 April 13 23:53:53
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Marketing consultants typically produce reports for clients setting out their recommendations and summarising points for action. Plain Words provides a one-day London-based course on structuring and writing reports, which costs £395 (www.plain words.co.uk/co_reports.html).
bop415 - es6.mike@gmail.com - Your Highlight Location 38-40 | Added on Wednesday, 3 April 13 23:53:44
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The Digital Marketing Association provides the Communication, Advertising, Marketing Foundation (CAM) Diploma in Digital Marketing (www.camfoundation.com/diploma-digital-marketing), which requires 400 hours of study. Topics covered include search engine optimisation, pay per click and affiliate marketing. Fees vary according to location. To find a local study centre go to www.camfoundation.com/Accredited-Study-Centres.
bop415 - es6.mike@gmail.com - Your Highlight Location 21-23 | Added on Wednesday, 3 April 13 23:53:06
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Digital Marketing Association (www.digitalmarketingassoc .com),
bop415 - es6.mike@gmail.com - Your Highlight Location 18-18 | Added on Wednesday, 3 April 13 23:52:48
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The CIM provides a directory of its training courses at www.cim.co.uk/ Training/TrainingHome.aspx.
bop415 - es6.mike@gmail.com - Your Highlight Location 15-16 | Added on Wednesday, 3 April 13 23:52:37
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The Chartered Institute of Marketing (CIM), the national body representing marketing professionals, requires anyone joining the Institute at the Associate level to hold a CIM Professional Diploma in Marketing or equivalent qualification (www.cim.co.uk/Learn/ Qualifications/Professionaldiploma.aspx).
bop415 - es6.mike@gmail.com - Your Highlight Location 11-13 | Added on Wednesday, 3 April 13 23:52:16
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