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Better Adwords Remarketing through Google Analytics

lunametrics.com
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Better Adwords Remarketing through Google Analytics - lunametrics.com - Your Highlight Location 87-87 | Added on Tuesday, 26 November 13 09:42:25
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Try running a second tracker on your site for a bit. Get a second account and account number, and put two sets of tracking code on your pages. Then collect data for a few days or a week and see what sorts of differences you are seeing between the two accounts. Keep filters in mind, if you have filters on your main account, put them on the new second account as well where you use the doubleclick.js file in the tracker rather than the ga.js. Now if you?re seeing a tiny variation then you should feel good about using this feature right now. Otherwise you might want to consider using two sets of tracking code for the present, until a better solution is broached. That way you can do your targeted remarketing through the first account, but have accurate analytics data in the second.
Better Adwords Remarketing through Google Analytics - lunametrics.com - Your Highlight Location 79-84 | Added on Tuesday, 26 November 13 09:41:29
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The average across all segments was 9.26% of users had an adblocker installed that would most likely block the doubleclick.js file (given that it?s one of the most. Some sites in their testing, ones that were more tech based and atrracted a specific tech segment reached as high as 50%, but even the tech sites (such as LunaMetrics) averaged 17.79%. News sites averaged 15.58%, culture sites averaged 9.94%, and business, real estate and travel sites were lower. Countries in the EU blocked on average lower overal, but some such as Germany were at 19.44%, Austria at 22.50%, Hungary at 21.52%. Firefox users blocked on average 17.81%, Safari 11.30%, Chrome 10.06%, and Explorer at only 3.86%. Mobile blocking was much lower at 2.24% for Android, and 1.33% for iOS
Better Adwords Remarketing through Google Analytics - lunametrics.com - Your Highlight Location 70-75 | Added on Tuesday, 26 November 13 09:40:47
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http://clarityray.com/Content/ClarityRay_AdBlockReport.pdf http://techcrunch.com/2012/05/18/clarityray-ad-blockers/
Better Adwords Remarketing through Google Analytics - lunametrics.com - Your Highlight Location 68-70 | Added on Tuesday, 26 November 13 09:36:02
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Right now if you were to make this switch your analytics could see a dip, because the doubleclick.js file is blocked by most default ad blocking software. This can be anywhere from 10 to 50% of your visitors depending on the type of site you are. The more you attract techies, the higher your ad block percentage. So if you were to implement this change you could see that 10-50% drop in your analytics numbers because those people will suddenly no longer be tracked in Google Analytics.
Better Adwords Remarketing through Google Analytics - lunametrics.com - Your Highlight Location 61-65 | Added on Tuesday, 26 November 13 09:35:51
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Also remember you need to have your Adwords and Analytics accounts linked. If you haven?t done that yet, find out how to do that here
Better Adwords Remarketing through Google Analytics - lunametrics.com - Your Highlight Location 59-61 | Added on Tuesday, 26 November 13 09:35:34
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Second thing you?ll need to do is update your privacy policy.
Better Adwords Remarketing through Google Analytics - lunametrics.com - Your Highlight Location 56-57 | Added on Tuesday, 26 November 13 09:35:17
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