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Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

kaushik.net
+ % Assisted Conversions
Best Web Metrics / KPIs for a Small, Medium or Large Sized Business - kaushik.net - Your Highlight Location 162-162 | Added on Sunday, 16 June 13 00:02:50
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If you have a non-ecommerce website then there is something delightful for you in the Google Analytics Multi-Channel Funnel reports. Checkout the Time Lag report . It is showing you exactly the same data as the Days to Transaction for Ecommerce sites. The metric you see immediately above is called Conversions. It is essentially your Goals (/micro conversions).
Best Web Metrics / KPIs for a Small, Medium or Large Sized Business - kaushik.net - Your Highlight Location 154-157 | Added on Sunday, 16 June 13 00:00:01
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This metric helps you understand how quickly or slowly your visitors convert. You can, at the very minimum, change your campaign messaging and come hither calls to action and adjust your landing pages. If the Days to Conversion are much longer, then create a robust (slow dance) micro conversion strategy.
Best Web Metrics / KPIs for a Small, Medium or Large Sized Business - kaushik.net - Your Highlight Location 150-152 | Added on Saturday, 15 June 13 23:59:42
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Outcomes: Macro Conversion Rate. Micro Conversion Rate Per Visit Goal Value + Days to Conversion [or Time Lag for Content sites]
Best Web Metrics / KPIs for a Small, Medium or Large Sized Business - kaushik.net - Your Highlight Location 144-147 | Added on Saturday, 15 June 13 23:59:15
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Behavior: Bounce Rate Checkout Abandonment Rate Page Depth Loyalty (Count of Visits) + Events / Visit
Best Web Metrics / KPIs for a Small, Medium or Large Sized Business - kaushik.net - Your Highlight Location 131-133 | Added on Saturday, 15 June 13 23:55:21
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If you look at your Earned, Owned and Paid media then this metric is especially important for your Paid media efforts. Except for your re-targeting / behavior targeting campaigns, you want your paid search, display, affiliate, and social efforts to bring new visitors to your franchise.
Best Web Metrics / KPIs for a Small, Medium or Large Sized Business - kaushik.net - Your Highlight Location 128-129 | Added on Saturday, 15 June 13 23:55:10
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Acquisition: CPA Click-through Rate + % New Visits
Best Web Metrics / KPIs for a Small, Medium or Large Sized Business - kaushik.net - Your Highlight Location 123-125 | Added on Saturday, 15 June 13 23:45:17
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Best Metrics / KPIs for Large Sized Business Websites
Best Web Metrics / KPIs for a Small, Medium or Large Sized Business - kaushik.net - Your Highlight Location 122-122 | Added on Saturday, 15 June 13 23:45:13
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This Key Performance Indicator 1. helps you move beyond the obsession of focusing on the 2% (because it forces you to focus on Every Visit!) and 2. encourages you to create a business that uses the web to deliver multiple outcomes to your visitors.
Best Web Metrics / KPIs for a Small, Medium or Large Sized Business - kaushik.net - Your Highlight Location 110-113 | Added on Saturday, 15 June 13 23:44:41
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+ Per Visit Goal Value
Best Web Metrics / KPIs for a Small, Medium or Large Sized Business - kaushik.net - Your Highlight Location 110-110 | Added on Saturday, 15 June 13 23:42:37
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Outcomes: Macro Conversion Rate. + Micro Conversion Rate
Best Web Metrics / KPIs for a Small, Medium or Large Sized Business - kaushik.net - Your Highlight Location 99-100 | Added on Saturday, 15 June 13 23:40:23
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Create this simple segment in five seconds? Apply to your keywords and campaigns and referring sources reports and identify which sources drive loyal traffic. Apply it to your content reports and figure out which content drives Loyalty (Sports? Op Ed? International? Cat Stories?).
Best Web Metrics / KPIs for a Small, Medium or Large Sized Business - kaushik.net - Your Highlight Location 94-97 | Added on Saturday, 15 June 13 23:40:19
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If Page Depth helps you optimize for a single session experience, Loyalty helps you optimize pan session behavior. Put another way? how good are you at getting the same person to visit your website multiple times? For ecommerce or non-ecommerce websites, loyalty can mean the difference between life of survival and raking in profits like crazy.
Best Web Metrics / KPIs for a Small, Medium or Large Sized Business - kaushik.net - Your Highlight Location 87-90 | Added on Saturday, 15 June 13 23:37:21
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+ Loyalty (Count of Visits)
Best Web Metrics / KPIs for a Small, Medium or Large Sized Business - kaushik.net - Your Highlight Location 87-87 | Added on Saturday, 15 June 13 23:36:59
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Behavior: Bounce Rate Checkout Abandonment Rate + Page Depth
Best Web Metrics / KPIs for a Small, Medium or Large Sized Business - kaushik.net - Your Highlight Location 74-75 | Added on Saturday, 15 June 13 23:35:14
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Behavior: Bounce Rate Checkout Abandonment Rate
Best Web Metrics / KPIs for a Small, Medium or Large Sized Business - kaushik.net - Your Highlight Location 74-75 | Added on Saturday, 15 June 13 23:35:09
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Start at a campaign level. Drill down to individual creatives. Kill badness. Promote goodness. Rinse. Repeat.
Best Web Metrics / KPIs for a Small, Medium or Large Sized Business - kaushik.net - Your Highlight Location 73-73 | Added on Saturday, 15 June 13 23:35:05
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Small tweaks to the subject line of your email campaigns can have dramatic improvement in CTR. Recency and Frequency capping of your display remarketing campaigns can have a huge impact. Changing demographic targeting options in your Facebook ads can work wonders. Etc., etc., etc. Put another way? CTR helps you understand if you showed up at the right place for your first date. Are you dressed okay. And if you are smiling the right smile. Helpful to know, right?
Best Web Metrics / KPIs for a Small, Medium or Large Sized Business - kaushik.net - Your Highlight Location 68-72 | Added on Saturday, 15 June 13 23:34:05
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Click-thru Rate (CTR) is a deeper dive into analyzing the creativity and relevance of your affiliate deals / search listing / blinky banner ads.
Best Web Metrics / KPIs for a Small, Medium or Large Sized Business - kaushik.net - Your Highlight Location 63-64 | Added on Saturday, 15 June 13 23:33:32
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CPA + Click-through Rate
Best Web Metrics / KPIs for a Small, Medium or Large Sized Business - kaushik.net - Your Highlight Location 62-63 | Added on Saturday, 15 June 13 23:33:19
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