Welcome

My Quotes in bessemer_top_10_laws_ecommerce_oct2010

52 Kuotes | 50 Books

Search:


Import Kindle clippings easily

Beta status: Bulk Kuote import!!!!

Log in & Sign in using:

bessemer_top_10_laws_ecommerce_oct2010

es6.mike@gmail.com
If you?re unsure how to best leverage Facebook and Twitter, don?t stress about it. Remember: However social-media trends play out, consumers will always, always want three things when they shop online: lower prices, more selection and better service.
bessemer_top_10_laws_ecommerce_oct2010 - es6.mike@gmail.com - Your Highlight Location 295-297 | Added on Thursday, 4 April 13 01:31:08
Permalink Share Paper Clasic Modern +Kuotes
While it might sound like a great idea to add Facebook Connect integration and Facebook ?Like? buttons to your e-commerce site with the hopes of attracting viral traffic from Facebook, proceed with caution. When your customers click that they ?Like? a certain product on your site, Facebook records that data and then lets companies target those users with advertising. Essentially, you?re giving your competitors data they can use to target your customers on Facebook. Depending on what you sell and how competitive the market is, it might be worth the risk, but tell your employees to let you know if they notice that they are being targeted by ads from your competitors. If you see one of your competitors showing you an attractive offer, you?ll know why.
bessemer_top_10_laws_ecommerce_oct2010 - es6.mike@gmail.com - Your Highlight Location 290-295 | Added on Thursday, 4 April 13 01:30:41
Permalink Share Paper Clasic Modern +Kuotes
Studies show that Facebook users are more likely to engage with an offer presented on the site if they don?t have to leave the Facebook ecosystem to do so. Another best-practice we hear is that Facebook fan pages are most effective when the merchant starts conversations with its followers (e.g., by asking a question) instead of just ?pushing? offers out to its fans. If you want to have a best-in-class fan page, check out 3rd party products like Involver (BVP portfolio company).
bessemer_top_10_laws_ecommerce_oct2010 - es6.mike@gmail.com - Your Highlight Location 287-290 | Added on Thursday, 4 April 13 01:30:13
Permalink Share Paper Clasic Modern +Kuotes
a recent study by Nielsen showed that people now spend 22.7% of their online time on social networks, up from 15.8% just a year ago. Moreover, according to eMarketer, 41% of all U.S. Facebook members connect with fan pages to highlight their favorite brands.
bessemer_top_10_laws_ecommerce_oct2010 - es6.mike@gmail.com - Your Highlight Location 280-282 | Added on Thursday, 4 April 13 01:29:42
Permalink Share Paper Clasic Modern +Kuotes
there are a number of new vendors that are emerging that offer other, unique solutions to motivate users to share their purchases.
bessemer_top_10_laws_ecommerce_oct2010 - es6.mike@gmail.com - Your Highlight Location 277-277 | Added on Thursday, 4 April 13 01:29:28
Permalink Share Paper Clasic Modern +Kuotes
#10: Keep it social, but keep your data too
bessemer_top_10_laws_ecommerce_oct2010 - es6.mike@gmail.com - Your Highlight Location 278-279 | Added on Thursday, 4 April 13 01:29:09
Permalink Share Paper Clasic Modern +Kuotes
To best leverage your NPS, make it as easy as possible for your Promoters (those that rated your service a 9 or a 10) to promote you. One way is through loyalty or incentive programs.
bessemer_top_10_laws_ecommerce_oct2010 - es6.mike@gmail.com - Your Highlight Location 275-276 | Added on Thursday, 4 April 13 01:29:01
Permalink Share Paper Clasic Modern +Kuotes
identify your best customers. They are your most profitable customers, who come back to your site again and again. Work hard to keep them happy. You might try dubbing your most loyal customers VIPs, as Zappos does. This nomenclature may sound silly, but people are naturally proud of being loyal customers of services they like. Then make these customers realize you value them as evangelists or VIPs. Invite them to VIP-only events or sales, and send them special emails to get their feedback. This also serves to encourage their customer loyalty. But you can do more.
bessemer_top_10_laws_ecommerce_oct2010 - es6.mike@gmail.com - Your Highlight Location 261-265 | Added on Thursday, 4 April 13 01:28:15
Permalink Share Paper Clasic Modern +Kuotes
#9: Identify your best customers, encourage customer loyalty, and motivate the evangelicals
bessemer_top_10_laws_ecommerce_oct2010 - es6.mike@gmail.com - Your Highlight Location 257-257 | Added on Thursday, 4 April 13 01:27:42
Permalink Share Paper Clasic Modern +Kuotes
Amazon has maintained its innovative, startup culture partly by avoiding the temptation to build large teams to tackle big problems. Instead, the company typically takes a problem and divides it into bite-size pieces, assembling small teams to attack each part of the problem. The rule of thumb for the teams is that they should be ?no bigger than you can feed with two pizzas.? Most often, this means a team of three developers, a product manager, perhaps a shared designer resource and a manager.
bessemer_top_10_laws_ecommerce_oct2010 - es6.mike@gmail.com - Your Highlight Location 253-256 | Added on Thursday, 4 April 13 01:27:35
Permalink Share Paper Clasic Modern +Kuotes
Each workgroup in Amazon must build a ?fitness function?, a customized equation that incorporates the most important metrics for a particular group. When computed, the fitness function creates a single ?fitness number.? This is the number each group presents to Amazon CEO Jeff Bezos. And if this all-important number isn?t going ?up and to the right? consistently, the group is in trouble. Each group?s fitness function has to be approved by Bezos, and sometimes it takes months (if not years) for groups to arrive at the right function.
bessemer_top_10_laws_ecommerce_oct2010 - es6.mike@gmail.com - Your Highlight Location 249-253 | Added on Thursday, 4 April 13 01:27:16
Permalink Share Paper Clasic Modern +Kuotes
Obsession with page-load times. It?s easy to be tempted to add JavaScript tags from different vendors to your Web pages to soup up the functionality on your site. But beware: These tags can slow down performance.
bessemer_top_10_laws_ecommerce_oct2010 - es6.mike@gmail.com - Your Highlight Location 246-247 | Added on Thursday, 4 April 13 01:26:47
Permalink Share Paper Clasic Modern +Kuotes
Onsite advertising represents a great opportunity to leverage manufacturer trade budgets to generate additional revenues for your onsite clicks. While manufacturers usually resist lowering their wholesale prices, they are often willing to provide retailers with kick-backs and promotional budgets, which are equally powerful profit contributors. Companies like Hooklogic and Intent Media hope to be the BazaarVoice of onsite advertising and are already gaining traction with some of the biggest names in e-commerce.
bessemer_top_10_laws_ecommerce_oct2010 - es6.mike@gmail.com - Your Highlight Location 238-241 | Added on Thursday, 4 April 13 01:25:34
Permalink Share Paper Clasic Modern +Kuotes
companies like BazaarVoice and PowerReviews help online retailers launch product-review functionality with minimal effort. It?s now widely understood that product reviews often increase conversion rates by a double-digit percentage.
bessemer_top_10_laws_ecommerce_oct2010 - es6.mike@gmail.com - Your Highlight Location 232-234 | Added on Thursday, 4 April 13 01:24:57
Permalink Share Paper Clasic Modern +Kuotes
#8: WWAD (What Would Amazon Do)?
bessemer_top_10_laws_ecommerce_oct2010 - es6.mike@gmail.com - Your Highlight Location 228-228 | Added on Thursday, 4 April 13 01:24:21
Permalink Share Paper Clasic Modern +Kuotes
Ben Edelman of Harvard Business School has a great report describing how some affiliates use pop-ups, pop-unders, IFRAMEs and other little-known industry mechanisms to trick a user?s browser into downloading an affiliate?s cookie for multiple merchants?even when the user hasn?t clicked on an actual affiliate link. When the user then goes to one of the soon-to-be-defrauded merchants and makes a purchase, the affiliate scammer?s cookie claims credit for the conversion.
bessemer_top_10_laws_ecommerce_oct2010 - es6.mike@gmail.com - Your Highlight Location 214-218 | Added on Thursday, 4 April 13 01:23:34
Permalink Share Paper Clasic Modern +Kuotes
#7: Affiliates are risky. Don?t let them pick your pocket.
bessemer_top_10_laws_ecommerce_oct2010 - es6.mike@gmail.com - Your Highlight Location 203-204 | Added on Thursday, 4 April 13 01:21:21
Permalink Share Paper Clasic Modern +Kuotes
The marketing funnel is a relatively oldschool marketing concept but remains very relevant today. It describes the manner in which most consumers go about making purchasing decisions. In the beginning, consumers cast a wide net?just like the wide top of a funnel. They do broad-ranging research and consider a number of products from a number of providers. But then most consumers start to narrow their choices. Their research becomes more targeted, and they look at fewer products as they figure out what they really want. Finally, they?re at that narrow bottom of the funnel, having decided on the one product that best suits their needs. But last-click marketing ignores this critical funnel concept. If a consumer visits, say, a number of Web sites several times over many days (including a few visits to BestBuy.com), weeks or even months before making a purchase?and is exposed to a wide variety of online media during that time period?why does the keyword he clicked on right before buying a new computer at Bestbuy.com get all the credit for his new laptop purchase? It doesn?t make sense.
bessemer_top_10_laws_ecommerce_oct2010 - es6.mike@gmail.com - Your Highlight Location 166-173 | Added on Thursday, 4 April 13 01:19:20
Permalink Share Paper Clasic Modern +Kuotes
#6: Only lemmings focus on last-click marketing
bessemer_top_10_laws_ecommerce_oct2010 - es6.mike@gmail.com - Your Highlight Location 163-163 | Added on Thursday, 4 April 13 01:16:37
Permalink Share Paper Clasic Modern +Kuotes
Try to understand what marketing channels or products drive these less desired customers and make appropriate adjustments to reduce them or at least make them more profitable.
bessemer_top_10_laws_ecommerce_oct2010 - es6.mike@gmail.com - Your Highlight Location 162-163 | Added on Thursday, 4 April 13 01:16:32
Permalink Share Paper Clasic Modern +Kuotes

's Books


ATOM ert replikeringsexp. 73 Kuotes Steve Jobs Walter Isaacson 220 Kuotes El manual del estratega: Los cinco estilos de hacer estrategia Spanish Edition 469 Kuotes ttmik Ignacio 31 Kuotes Orthodox Church Eddie Alkemade 36 Kuotes Juego de tronos George Martin 58 Kuotes El Libro Negro De Las Marcas Klaus Werner;Hans Weiss 276 Kuotes Grain Brain David Perlmutter 118 Kuotes Frankenstein Shelley, Mary Wollstonecraft 35 Kuotes KindlePB2 summa 145 Kuotes Kürk Mantolu Madonna Sabahattin Ali 43 Kuotes Inferno Dan Brown 35 Kuotes Problemas públicos 32 Kuotes Instapaper: Monday, Jun. 24 Instapaper 49 Kuotes Lasperas Juan 64 Kuotes Las tres hijas de su madre Pierre Louÿs 128 Kuotes ZAMBRANO_Tres Tipos de Saber del Profesor editor@eduteka.org 49 Kuotes Instapaper: Monday, Sep. 2nd Instapaper 32 Kuotes CHISTES FRESCOS 2011 PERSONAL 50 Kuotes MERCADO COCA ARGENTINA 32 Kuotes Steve Jobs Isaacson, Walter 220 Kuotes El cantor de Tango Martínez, Tomás Eloy 31 Kuotes Evernote Export Ismeretlen 218 Kuotes The Capability Approach: Its Development, Critiques and Recent Advances David A. Clark 36 Kuotes Orteg- ¦ón, Pacheco y Prieto - Marco l- ¦ógico Usuario 36 Kuotes Actas VIII. AIH. Realismo histórico y social de la Diana de Jorge de Montemayor. BRUNO M. DAMIANI Autor desconocido 36 Kuotes Face Your Fears: A Proven Plan to Beat Anxiety, Panic, Phobias, and Obsessions David Tolin 38 Kuotes Christifideles Laici 30 de diciembre de 1988 | Juan Pablo II 106 Kuotes Pobreza. Un Glosario internacionall CLACSO 387 Kuotes Clase 2 15 de marzo: El enfoque del desarrollo humano y las capacidades 90 Kuotes El viejo y Mr. Smith Peter Ustinov 86 Kuotes Clase 5 17 de octubre: Inversión extranjera directa, flujos financieros internacionales y desarrollo 108 Kuotes Steve Jobs Walter Isaacson 220 Kuotes PB004.4 Ismeretlen 55 Kuotes Antifragile: Things that Gain from Disorder Taleb, Nassim Nicholas 68 Kuotes Tirado - Domenech - Asociaciones heterogeneas y actantes Tomás Sánchez-Criado 91 Kuotes Lisa Lipman, Mathew 281 Kuotes Cómo la vida imita al ajedrez Kasparov, Garry 48 Kuotes PB004.5 Ismeretlen 73 Kuotes Kafka para sobrecarregados Allan Percy 32 Kuotes ETICA Y LIDERAZGO EMPRESARIAL GBosch 32 Kuotes Instapaper: Saturday, Apr. 27 Instapaper 31 Kuotes Fedor Dostoiewski - Los Hermanos karamazov 34 Kuotes Iyagi - Natural Talks in Korean 1-10 TTMIK 97 Kuotes Monstruos invisibles Chuck Palahniuk 163 Kuotes Semanal Fr 87 Kuotes Desarmamento e temas correlatos SERGIO DE QUEIROZ DUARTE 202 Kuotes accuracy-whitepaper es6.mike@gmail.com 47 Kuotes El libro negro Orhan Pamuk 48 Kuotes The Natural: How to Effortlessly Attract the Women You Want La Ruina, Richard 331 Kuotes