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Analytics: Sunday, Dec. 30

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(25:50) The difference between product revenue and revenue
Analytics: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1774-1775 | Added on Tuesday, 26 March 13 17:35:23
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(27:52) What are good tactics to find the economic value of goal conversions
Analytics: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1775-1775 | Added on Tuesday, 26 March 13 17:35:20
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(2:42) Reasons for self referrals on mobile websites
Analytics: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1768-1768 | Added on Tuesday, 26 March 13 17:34:49
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(8:38) How is social media determined in social reports
Analytics: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1769-1770 | Added on Tuesday, 26 March 13 17:34:46
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Reasons for self referrals on mobile websites
Analytics: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1768-1768 | Added on Tuesday, 26 March 13 17:34:37
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Web Analytics TV #25 - The Silver Anniversary Show!
Analytics: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1758-1758 | Added on Tuesday, 26 March 13 17:34:25
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You?re correct re: filtering transactions. The hostname dimension is NOT attached to transactional data. That?s why you can not filter transaction based on hostname. For a better solution, try adding an identifier to the transaction ID and filter based on the transaction ID, which is part of the transaction and product data. But we?re in the process of fixing this. I know it?s a huge hassle, sorry.
Analytics: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1689-1692 | Added on Tuesday, 26 March 13 17:32:52
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How would you go about investigating (or have any previous examples of) why a site appears to double count visits. Almost exactly 50% of visits have no landing page set and no pageview information and I am sure they are not real visits but something to do with how the site is set up. Justin?s Answer This is normally due to events or other hit types. The visit metric is incremented on the first hit of a visit. If the first hit is an event, and there are no other hits, then you would see lots of visits with no landing page or pageviews. So go check for some rogue events.
Analytics: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1654-1658 | Added on Tuesday, 26 March 13 17:30:52
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You?re in luck! Here?s a list of a few dashboards you can add to Google Analytics Basic blog dashboard:  URL: http://goo.gl/wWy9j Social media dashboard: URL: http://goo.gl/gafiH Mobile ecommerce dashboard: URL:  http://goo.gl/I322w Site Performance dashboard:  URL:http://goo.gl/eZfV5 Engaged Traffic advanced segment: URL: http://goo.gl/4HFoo Daily Ecommerce report: URL: http://goo.gl/e0Ksy
Analytics: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1614-1619 | Added on Tuesday, 26 March 13 17:28:38
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I?d love to use the multi-channel report in GA, but the 30-day cookie doesn?t work for websites who offer a 30-day trial and want to track all of a customer?s touch points through free trial and subscription. What suggestion do you have for recording campaign touch points outside of the 30-day window?? Justin?s Answer This is a great question, and we hear that request a lot. The Multi-Channel funnel reports, and the attribution modeling tool, both use a 30-day lookback window. In reality this has nothing to do with a cookie, it?s how Google Analytics processes the data on the back end. If you?re looking to identify activity that happened 30-plus days prior to conversion you need to work outside the bounds of Multi-Channel funnels and create something that stores activity and date. You have a couple of options: custom variables or events.  The easiest way is to use a visitor scoped Custom Variable. Store some type of marketing-touchpoint list in the CV. Then use the Custom Variable reports to look at which paths generated conversions. The hard part is you?ll need to update the custom var with referral info  on every visit. This means custom JavaScript to update the cookie. Another option is to use an event, If you already have some way to identify your visitors across sessions consider storing the referral information in your system. Then push out some events that list all of the touch points when the final conversion happens. This technique requires a lot more server side code.
Analytics: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1555-1567 | Added on Tuesday, 26 March 13 17:26:00
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AdWords Search Funnels,
Analytics: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1483-1484 | Added on Tuesday, 26 March 13 17:23:25
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16. Track customer ages Similarly, if you?re asking users to tell you their age (or their approximate age) you could also stick that in a custom variable too.  _gaq.push([?_setCustomVar?,16,?Age?,?16-25?,2]); Do women of a certain age prefer certain products or topics on your blog? Combine that with other custom variables and you could get some real buyer insight. 
Analytics: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1310-1313 | Added on Tuesday, 26 March 13 17:19:00
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15. Track gender If you ask users to tell you whether they?re Mr, Ms, Miss or Mrs, you can use the information to set a custom variable containing their gender.  _gaq.push([?_setCustomVar?,15,?Gender?,?Male?,2]); _gaq.push([?_setCustomVar?,15,?Gender?,?Female?,2]); You?ll then be able to drill-down to see whether men or women react differently to different bits of your site, which might be of use to your marketing team or even your designers.
Analytics: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1306-1310 | Added on Tuesday, 26 March 13 17:18:52
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14. Track whether complainants come back Similarly, if you have a customer service form which includes a drop-down menu with various options and they mark their query as a complaint, you can add them to another custom variable.  _gaq.push([?_setCustomVar?,14,?Complaint?,?Emailed?,2]);
Analytics: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1302-1304 | Added on Tuesday, 26 March 13 17:18:31
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13. Track whether customers you?ve helped buy as a result Most sites offer online customer service in which customers can contact them via a form on their site. Some businesses see this as an expensive service to provide, as it can appear that helping these customers doesn?t always lead to a sale.  By setting a custom variable when they submit the form you can mark them as a customer you?ve provided customer service to via your email system, and you?ll be able to group them with the others and measure the response.  _gaq.push([?_setCustomVar?,13,?Customer service?,?Emailed?,2]);
Analytics: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1297-1302 | Added on Tuesday, 26 March 13 17:18:12
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12. Track the performance of offers Running an offer on your home page and want to see whether users buy the product as a result? You could track the performance of this with event tracking if you use _trackEvent on the onclick. However, the offer promotion won?t be recorded as the reason for the conversion if they buy the product on a subsequent visit. However, if you set a custom variable on the onclick it definitely could.  _gaq.push([?_setCustomVar?,12,?Summer sale promo?,?Yes?,2]);
Analytics: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1294-1297 | Added on Tuesday, 26 March 13 17:17:57
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10. Track email newsletter subscribers You could track email newsletter subscribers in a couple of ways. You could bucket them after they sign up for your newsletter by writing the custom variable after they submit the form, or if you use utm_campaign tracking you could capture this from the URL, parse it and bucket them that way.  _gaq.push([?_setCustomVar?,10,?Newsletter subscriber?,?Yes?,2]);
Analytics: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1288-1291 | Added on Sunday, 24 March 13 03:57:29
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8. Track Twitter users Want to see how much Twitter users are worth and how they differ from other customers or users? When a user clicks a Tweet or Follow button, or is referred to your site from Twitter, create a custom variable to identify them as a Twitterer on their future visits.
Analytics: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1282-1284 | Added on Sunday, 24 March 13 03:56:48
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If you want to do this, all you need to do is grab their customer ID when they login and add it to a custom variable like this.  _gaq.push([?_setCustomVar?,7,?CustomerID?,?5345435?,2]);
Analytics: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1281-1282 | Added on Sunday, 24 March 13 03:56:32
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5. Track commenters How do the users of your site who get involved in the conversation differ from those who keep quiet, and what can you learn from them to drive commeting?  Once they?ve posted a comment, just create a custom variable like this one and you can track them across the site and on future visits. 
Analytics: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1267-1269 | Added on Sunday, 24 March 13 03:55:08
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