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boagworld.com
Let?s take a look at how much content our engaged visitors are consuming. Here are two ways we can do this. Page views per visit. We?d like to see this going up. Time spent on each page. Assuming our articles are about the same length on average in August and November we would expect the average time per page to increase as engagement with our content increases.
Analytics for information rich sites - boagworld.com - Your Highlight Location 38-41 | Added on Tuesday, 23 July 13 13:26:13
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Duration of visit. The site is content rich, so it makes sense that genuinely engaged visitors are going to spend a reasonable amount of time on it. Let?s say that one definition of an engaged should be visits that last longer than 180 seconds. Number of pages viewed in a session ? ?depth? as Google Analytics calls it. Of course, some users may find exactly what they want directly from a search engine. However, most truly engaged users will move around the site, view some high level pages and some deep pages. Let?s use another definition of an engaged visitor as one who views more than 3 pages in a session. Number of visits. An engaged visitor should be one who visits the site more than once, a lot more than once. Let?s use another definition of an engaged visitor as one who has been to the site more than 3 times.
Analytics for information rich sites - boagworld.com - Your Highlight Location 14-20 | Added on Tuesday, 23 July 13 13:24:43
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It therefore makes sense to come up with some definitions of engaged visitors.
Analytics for information rich sites - boagworld.com - Your Highlight Location 13-13 | Added on Tuesday, 23 July 13 13:24:37
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If we look at the behaviour of engaged visitors on the new site compared with the old site we might hope to see the following. A higher percentage of all visits being by engaged visitors. A higher percentage of all page views being made by engaged visitors. Engaged visitors spending longer on each page because our content is so mesmerisingly wonderful.
Analytics for information rich sites - boagworld.com - Your Highlight Location 9-12 | Added on Tuesday, 23 July 13 13:24:20
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