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An Illustrated Guide to the Science of Influence & Persuasion | SEOmoz

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The feeling of being in competition for scarce resources has powerful motivating properties. The ardor of an indifferent lover surges with the appearance of often for reasons of strategy, therefore, that romantic partners reveal (or invent) the attentions of a new admirer. Salespeople are taught to play the same game with indecisive customers.
An Illustrated Guide to the Science of Influence & Persuasion | SEOmoz - Ismeretlen - Your Highlight Location 130-133 | Added on Sunday, 7 October 12 21:35:58
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Authority only influences when the target believes in the power and authenticity of that authority. The stronger the authority association, the more powerful the impact, but not all authorities work on all people.   Leveraging authority in web marketing: Has a well respected individual or organization endorsed your product/company? Make that a prominent feature when you request an action from your visitors. In a product or software service that provides information users rely upon, the product itself can influence actions by recommending them and showing the data to back it up. Experts in your field can make for great testimonials and endorsements. They need not be recognizable or even speak to social proof elements if they carry credentials and weight that will make your target audience respond.
An Illustrated Guide to the Science of Influence & Persuasion | SEOmoz - Ismeretlen - Your Highlight Location 120-126 | Added on Sunday, 7 October 12 21:34:42
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engender you positively to those community members. Follow up personally with community leaders and organizers to help spread the liking effect in a more scalable way.
An Illustrated Guide to the Science of Influence & Persuasion | SEOmoz - Ismeretlen - Your Highlight Location 104-105 | Added on Sunday, 7 October 12 21:33:35
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We all hate the horrifyingly over-the-top laugh tracks on TV sitcoms, but TV producers know that the social signal of laughter makes us laugh along, too. This same
An Illustrated Guide to the Science of Influence & Persuasion | SEOmoz - Ismeretlen - Your Highlight Location 79-80 | Added on Sunday, 7 October 12 21:31:15
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