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Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail

kaushik.net
#2: Social Media, Baby!
Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail - kaushik.net - Your Highlight Location 52-53 | Added on Thursday, 12 September 13 09:58:45
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Where did they come from?  12.11% from Organic Search via Google. Enough? Not enough? More questions for you to answer. . . . What pages did they enter on? What campaigns have a higher percentage of these people? What countries? What keywords? What is the delta between content they consume on your site compared to everyone else? Look at the row with % of Total. . .
Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail - kaushik.net - Your Highlight Location 40-44 | Added on Thursday, 12 September 13 09:58:14
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The distribution will show you the "tipping point," the point at which a core group of people decide to stick with your site after overcoming their initial "fears" (and your perhaps sub optimal pages!).
Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail - kaushik.net - Your Highlight Location 33-34 | Added on Thursday, 12 September 13 09:55:04
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Look at the Depth of Visit report (standard report in GA in the Visitors section). It shows the distribution of the pages people see on your site (not the "silly" metric, average page views per session).
Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail - kaushik.net - Your Highlight Location 31-33 | Added on Thursday, 12 September 13 09:54:50
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#1: Non-Flirts, Potential Lovers
Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail - kaushik.net - Your Highlight Location 20-20 | Added on Thursday, 12 September 13 09:54:40
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With segmentation we focus on groups of people and we focus behavior that has logical connections (everyone who used a particular keyword, group that came via Twitter, people who viewed a TV ad, visitors who saw more than 4 pages on our site etc., etc). That helps us understand data & performance better. It helps us get data-gasms, improve ROI for our web efforts and get our bosses promoted.
Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail - kaushik.net - Your Highlight Location 10-13 | Added on Thursday, 12 September 13 09:53:25
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