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A Big Data Imperative: Driving Big Action

kaushik.net
2. Big thinking about what big data should be solving for is supremely important.
A Big Data Imperative: Driving Big Action - kaushik.net - Your Highlight Location 64-64 | Added on Thursday, 18 July 13 04:59:36
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Six Rules That Should Govern Your Big Data Existence.
A Big Data Imperative: Driving Big Action - kaushik.net - Your Highlight Location 55-55 | Added on Thursday, 18 July 13 04:58:26
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Avoiding big disappointment and the hows were on my mind as I prepared my keynote for Strata 2012 Big Data conference . My goal was to take my TED-ish 15-minute timeslot to present my perspective on why driving big action was the big imperative for big data. It was an incredible challenge, thanks to Strata co-chairs Edd Dumbill and Alistair Croll. In this post, I want to share the result with you.
A Big Data Imperative: Driving Big Action - kaushik.net - Your Highlight Location 32-36 | Added on Thursday, 18 July 13 04:57:20
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Clickstream + qualitative data + rigorous statistical analysis of outcomes + deep mining of data from competitive intelligence sources + rapid experiments + more.
A Big Data Imperative: Driving Big Action - kaushik.net - Your Highlight Location 19-20 | Added on Thursday, 18 July 13 04:55:31
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6. Eliminating noise is even more important than finding a signal.
A Big Data Imperative: Driving Big Action - kaushik.net - Your Highlight Location 111-112 | Added on Thursday, 18 July 13 05:06:55
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Do the best you can in terms of collecting, processing, and storing data of the cleanest possible quality. Know when to shift to data analysis. Start making decisions. Make small ones at first. (Remember, even they will be revolutionary, as these datasets have never come together!) Make bigger ones over time, as you understand the limitations of what you are dealing with.
A Big Data Imperative: Driving Big Action - kaushik.net - Your Highlight Location 106-108 | Added on Thursday, 18 July 13 05:06:28
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5. "Data quality sucks, just get over it."
A Big Data Imperative: Driving Big Action - kaushik.net - Your Highlight Location 96-97 | Added on Thursday, 18 July 13 05:03:56
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4. Shoot for right time data, not real time data.
A Big Data Imperative: Driving Big Action - kaushik.net - Your Highlight Location 81-82 | Added on Thursday, 18 July 13 05:01:26
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3. The 10/90 rule for magnificent data success still holds true.
A Big Data Imperative: Driving Big Action - kaushik.net - Your Highlight Location 75-76 | Added on Thursday, 18 July 13 05:01:02
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