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@Take Notes: Sunday, Dec. 30

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RUGA.
@Take Notes: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1832-1832 | Added on Thursday, 28 February 13 01:53:20
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utmt ? this is the type of request being made. Normally this would designate an event, transaction, item or custom variable. However, in the case of a pageview this field just doesnt appear ? pageview is the default type of gif request.
@Take Notes: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1827-1829 | Added on Thursday, 28 February 13 01:52:40
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utmdt ? This is the page title, URL coded. utmr ? This is the URL of the referring page (populated only by the landing page) utmp ? This is the page request
@Take Notes: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1825-1827 | Added on Thursday, 28 February 13 01:52:22
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A pageview comprises a LOT of data in the gif request. We have the usuals: Version (utmwv) 4.9.1 Host id (utmhid) 1234567890 Account (utmac) UA-10000-1 Unique Request (utmn) 608131070 And we have the following which are more specific to the request: Title (utmdt) Analytics Settings ? Google Analytics Referrer (utmr) (only on the landing page) 1 https://www.google.com/accounts/ServiceLoginAuth?continue=https%3A%2F%2Fwww.google.com%2Fanalytics%2Fsettings%2F&followup=https%3A%2F%2Fwww.google.com%2Fanalytics%2Fsettings%2F&service= 2 analytics&nui=1&hl=en Page URL (utmp) blog/what-is-a-pageview-ruga-part-3 And of course a few which we will get into in later posts: Encoding (utmcs) UTF-8 Screen ResolutioN (utmsr) 1680×1050 Color Depth (utmsc) 24-bit Language (utmul) en-us Java Enabled (utmje) 1 Flash version (utmfl) 10.2 r152 Hostname (utmhn) www.google.com utmu DI Domain hash(__utma) 173272373 Visitor token(__utma) 96242600 1st visit start(__utma) February 1, 2011 5:56:12 PM Previous visit start(__utma) February 21, 2011 5:58:31 PM Current visit start(__utma) April 1, 2011 10:35:37 AM Visit count(__utma) 3 Domain hash(__utmz) 173272373 Traffic source(__utmz) 1298339911 # of responses(__utmz) 2 utmcsr google.com utmccn (organic) utmcmd organic utmcct [values from cookies]
@Take Notes: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1813-1825 | Added on Thursday, 28 February 13 01:52:08
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First there are those that file their messages carefully (magpies). Just over 90% of those questioned use more than 10 separate files. Just under half feel so overwhelmed by information that they ignore new messages (ostriches). And over half of those surveyed amass a huge amount of email, refusing to get rid of old messages just in case they might need them (squirrels). In fact, 8% could point to over 2,000 emails in their inboxes.
@Take Notes: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1770-1773 | Added on Thursday, 28 February 13 01:49:50
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Black has identified three types of email users. Type A users delete everything fairly quickly and never hit their mailbox-size ceiling, so administrators generally don?t need to worry much about them. The two other types store messages for future use, either because the messages contain some business value (Type B) or because they answer a question that will probably come up again (Type C). Type B users are fairly organizedâ??they use some kind of folder structure to make it easy to locate items, filing messages by project name, for example. Their mailboxes might grow steadily, but they seldom contain nonbusiness mail. Type C users are disorganized. Their Inboxes may have 1000 or more items, including daily newsletters from a year or two ago, and their mailboxes grow rapidly. Fortunately, says Black, Type C users appear to comprise only about 10 percent of the population.
@Take Notes: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1762-1768 | Added on Thursday, 28 February 13 01:49:14
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Gmail was used internally for nearly 2years prior to launch to the public. They discovered there was approximately 6 types of email users, and Gmail has been designed to accommodate these 6. Blaze has already posted this link here: [webmasterworld.com ] Does anyone know what those 6 types would be? Couldn?t find Google?s answer but wondering if some of you have preconceived notions about user categories?
@Take Notes: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1756-1760 | Added on Wednesday, 27 February 13 20:36:21
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Gmail - 6 types of email users
@Take Notes: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1753-1753 | Added on Wednesday, 27 February 13 20:36:13
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Last week, at the eMetrics Marketing Optimization Summit, I presented the actual state of this project. You can find the presentation below or on Slideshare.Web Analytics Maturity Model
@Take Notes: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1675-1678 | Added on Wednesday, 27 February 13 20:34:52
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My work is heavily inspired from Thomas Davenport Competing on Analytics: The New Science of Winning, a must read for all web analyst and their boss.
@Take Notes: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1671-1673 | Added on Wednesday, 27 February 13 20:33:14
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Web Analytics Maturity Model 5/13/2009  Stéphane Hamel  4 comments I have continued my work on a Web Analytics Maturity Model focused on the business and change management aspects rather than being around the technological usage level of web analytics tools, which is quite different from Gartner?s model or the recently proposed WebTrend DM3 approach.
@Take Notes: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1666-1671 | Added on Wednesday, 27 February 13 20:33:05
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61% of users said that if they didn?t find what they were looking for right away on a mobile site, they?d quickly move on to another site 79% of people who don?t like what they find on one site will go back and search for another site 50% of people said that even if they like a business, they will use them less often if the website isn?t mobile-friendly
@Take Notes: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1621-1624 | Added on Wednesday, 27 February 13 19:53:03
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61% of users said that if they didn?t find what they were looking for right away on a mobile site, they?d quickly move on to another site 79% of people who don?t like what they find on one site will go back and search for another site 50% of people said that even if they like a business, they will use them
@Take Notes: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1621-1623 | Added on Wednesday, 27 February 13 19:52:58
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48% of users say they feel frustrated and annoyed when they get to a site that?s not mobile-friendly 36% said they felt like they?ve wasted their time by visiting those sites 52% of users said that a bad mobile experience made them less likely to engage with a company 48% said that if a site didn?t work well on their smartphones, it made them feel like the company didn?t care about their business
@Take Notes: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1626-1629 | Added on Wednesday, 27 February 13 19:52:48
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When they visited a mobile-friendly site, 74% of people say they?re more likely to return to that site in the future 67% of mobile users say that when they visit a mobile-friendly site, they?re more likely to buy a site?s product or service
@Take Notes: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1617-1619 | Added on Wednesday, 27 February 13 19:52:13
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61% of people said that they?d quickly move onto another site if they didn?t find what they were looking for right away on a mobile site. The bottom line: Without a mobile-friendly site you?ll be driving users to your competition. In fact, 67% of users are more likely to buy from a mobile-friendly site, so if that site?s not yours, you?ll be missing out in a big way. 
@Take Notes: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1607-1610 | Added on Wednesday, 27 February 13 19:51:44
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Fundamental #2 ?>  Lowering Abandonment Rate is the best way to increase conversions. Continue reading ?Conversion Funnel Analysis ? Abandonment Rate by Time of Day?
@Take Notes: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1586-1588 | Added on Wednesday, 27 February 13 19:51:02
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Conversion Funnel Analysis ? Abandonment Rate by Time of Day
@Take Notes: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1573-1574 | Added on Wednesday, 27 February 13 19:50:52
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Tracking & Segmentation | SphinnCon 2011 I recently had the pleasure of speaking at SphinnCon 2011. I?m sure that anyone there would agree that this year?s conference was really great.  Big thanks to Barry Schwartz for putting it together. Below is a copy of my presentation together with a screencast I put together for anyone who couldn?t make it (or would like to review). Enjoy! Analytics Conversion Tracking & Segmentation
@Take Notes: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1535-1539 | Added on Wednesday, 27 February 13 19:49:30
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To be fair, I just came across http://www.multitouchanalytics.com/ which uses it?s OWN cookie to pass data into GA using event tracking (use a 2nd tracker so you don?t skew your bounce rate).  I?m interested in trying it out.  I especially like how YourAmigo has a number of out of the box reports that automate a number of attribution models.  Very cool.
@Take Notes: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1495-1499 | Added on Wednesday, 27 February 13 19:47:24
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