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@Long Articles: Sunday, Dec. 30

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404 Error Pages: custom 404 error pages give visitors confidence in a site, add credibility, and help to keep them on your site. There are a number of best practices to take, such as: 1. keeping choices to a minimum. Treat your error page like a simplified landing page ? don?t overwhelm a user with choices. They?re lost, they need a minimum of feedback to get them back on track. 2. put clear call-to-action links to the sitemap and main categories of your site. 3. put a search box on the 404 page. 4. ensure your 404 returns the correct server header code. 5. consider asking for feedback on what page they were trying to find; you won?t get many takers, but some will let you know. You can use that information to redirect non-existent pages or find other errors in the site.
@Long Articles: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1120-1126 | Added on Wednesday, 24 April 13 02:04:32
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Optimized IA: Final Considerations
@Long Articles: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1114-1114 | Added on Wednesday, 24 April 13 02:04:04
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Deep Linking: link to important sub-categories and specific pages from the home page, or directly under the home page if that?s not possible. Keep the juice coming in: keyword-optimized pages should never link out using the keywords they?re targeting in link text.
@Long Articles: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1076-1078 | Added on Wednesday, 24 April 13 02:02:24
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Optimized IA: Internal Linking
@Long Articles: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1067-1068 | Added on Wednesday, 24 April 13 02:01:44
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Media: as I already mentioned, descriptive ALT attributes should be on image files. Images should also (ideally) have descriptive file names and relevant text surrounding them or near them. Videos should have relevant keywords in their titles, be transcribed with text on the page, and have their metadata information filled out properly.
@Long Articles: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1065-1067 | Added on Wednesday, 24 April 13 02:01:41
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Orphan Pages: since crawlers like Xenu work by following links, they won?t be able to locate any orphan pages (pages not linked internally anywhere on your site). To find these pages, you?ll need a use a custom java or CGI script. Within Google Webmaster Tools, you may try looking at the internal link report for any pages with 5 links or less. If pages you care about are only being linked to once or twice, do something about it! Generally speaking, more internal links into a page gives it more importance and potential ranking power.
@Long Articles: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1061-1065 | Added on Wednesday, 24 April 13 02:01:11
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Accessibility: search engines care about accessibility, so be sure to include descriptive alternate text attributes on all images. This allows users with screen readers to understand what the pages are about, but it also gives you an additional field to propogate with text. Provided the text is relevant to the image and the page?s content, it can help in SEO efforts.
@Long Articles: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1054-1058 | Added on Wednesday, 24 April 13 02:00:28
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Standards: if possible, design your code to conform to W3C standards. Standards compliant code is cool, sure, but it also aids search crawlers and can help with SEO efforts. How much? Hard to say. I feel strongly that standards-compliant code is a high water mark we should all strive to achieve. Is it critical? Definitely not. Is it professional? Absolutely.
@Long Articles: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1052-1054 | Added on Wednesday, 24 April 13 02:00:06
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Metadata: a word about the meta keyword tag: Google still uses this for targeting contextual ads in AdSense (apparently), and there?s a strong chance it?s still used by Yahoo! for their search algorithm (but probably not much). Feel free to add 3 or 4 keyword modifiers here, but don?t put much time into it. Often the meta keyword tag is abused by design and developer teams. If there are problems with departments in your company misusing it, remove the keyword field altogether in your CMS. As Bob Porter from Office Space says, We always like to avoid confrontation, whenever possible. Problem is solved from your end.
@Long Articles: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1047-1051 | Added on Wednesday, 24 April 13 01:59:56
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Semantic Structure: good semantic markup is a must for spiders. It enables for efficient crawling and indexing of pages by serving content in a form that?s easy for spiders to understand. The basics of W3C compliant code should be followed: relevant and optimized title tags kept under 70 characters, descriptive meta descriptions, relevant header tags that echo or subtly modify the title tag and then narrow the focus with subsequent tags, and wise use of bulleted and numbered lists, bolding, and emphasis. Be sure to do away with deprecated tags such as < b > as well.
@Long Articles: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1042-1047 | Added on Wednesday, 24 April 13 01:59:29
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Imagine a web where high-quality content is no longer a scarcity (we?re getting there); where standards-compliant code is the rule rather than the exception (nope, not there yet); and where websites will be counted in the trillions rather than billions (we there yet?). By creating clean code and semantically optimized pages, you?re helping spiders to quickly crawl and understand a page.
@Long Articles: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1039-1041 | Added on Wednesday, 24 April 13 01:59:06
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Optimized IA: Pages
@Long Articles: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1037-1038 | Added on Wednesday, 24 April 13 01:58:41
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in general search engines weigh content directly below the root domain with more value than deeper pages.
@Long Articles: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1018-1019 | Added on Wednesday, 24 April 13 01:57:41
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These are the areas of a site that bridge the root domain with key individual pages of content. Or more precisely, sections and categories provide entry points into deeper content that allow for comprehensive crawling of a site?s hierarchy.
@Long Articles: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1010-1012 | Added on Wednesday, 24 April 13 01:57:10
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The SEO Guide to Information Architecture - RKG Blog rimmkaufman.com
@Long Articles: Sunday, Dec. 30 - Instapaper - Your Highlight Location 907-909 | Added on Wednesday, 24 April 13 01:55:48
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Optimized IA: Sections & Categories
@Long Articles: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1008-1008 | Added on Wednesday, 24 April 13 01:55:35
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The first method has many benefits, including the ability to authenticate the domain in Google Webmaster Tools and specify the geo-location. International TLDs will be indexed and listed in language-specific versions of search engines and regional directories, when many sub-domains and directory localization strategies will not. To bring it all together, serve an international hub page (or small site) with a version selector for each country-specific domain. This helps with spidering and enables users to individually select the version of your site they?re interested in using. A browser detection script gives your visitors less control ? don?t rely on the browser language to serve the language version. This also does away with the 302 redirect commonly deployed for browser look-ups.
@Long Articles: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1003-1008 | Added on Wednesday, 24 April 13 01:55:31
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Google Webmaster Tools now allows you to specify the language preference for directories and sub-domains. Cool! Thanks for the tip António.
@Long Articles: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1001-1003 | Added on Wednesday, 24 April 13 01:55:08
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 Multilingual Domain Structure: there are a few ways to handle sites that are created for different countries and languages. The first and best method is to create country-specific TLDs with unique sites and content. Localization is critical ? ensure your Spain site has language specific to Spain, and not Mexico. The second method, inferior to the first, is to create sub-domains for each language version. The third method, least desirable of all, is to create a directory structure serving each language. In the case of the latter, make sure you name your directories using the language of the country you?re serving. There?s nothing more annoying than being a native of Germany and having to navigate to www.domain.com/german/index.html instead of www.domain.com/deutsch/index.html.
@Long Articles: Sunday, Dec. 30 - Instapaper - Your Highlight Location 995-1001 | Added on Wednesday, 24 April 13 01:54:56
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Domain Registration: registering your domain name for the maximum duration (10 years) may give an additional quality award from Google, who is a registrar for quality control reasons (or big brother snooping, depending on whom you ask).
@Long Articles: Sunday, Dec. 30 - Instapaper - Your Highlight Location 993-995 | Added on Wednesday, 24 April 13 01:54:18
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