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8 Ways to Get More Data

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Requires an Invitation (for now) 10. BigQuery Last but not least is Google BigQuery. It?s the new hotness. https://developers.google.com/bigquery/ Do you want to analyze terabytes of data with the click of a button? Interactively analyze BILLIONS of rows of data? Sign up for the beta. It?s not open to the public yet, but if you?re interested in crunching some really big numbers, BigQuery is going to be an option that you might want to consider in the near future.
8 Ways to Get More Data - lunametrics.com - Your Highlight Location 80-84 | Added on Wednesday, 28 August 13 00:17:34
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9. Analytics Canvas http://www.analyticscanvas.com/ I?ve never personally used Analytics Canvas, but I?ve heard good things. Much of what they do involves using the Google Analytics API for reporting, and they can help companies looking to specifically use the GA API above, but where they pull their hair out for you, rather than you going bald yourself.
8 Ways to Get More Data - lunametrics.com - Your Highlight Location 77-80 | Added on Wednesday, 28 August 13 00:17:24
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8. GA API Another option is to hook into the Google Analytics API itself, and pull your data out to your own spreadsheets. You can make up to 50,000 requests per day to the API with 10,000 rows per request. Depending on the amount of data you have, this might require you to perform a number of different calls to Google Analytics via the API to capture all the data you need. In theory if you had a heavily sampled site, you could pull your data for every day of the month into a spreadsheet by making a different call (or more) for every day, depending on your data levels. This would give you the unsampled data in your own reports that you could use outside of the Google Analytics UI.
8 Ways to Get More Data - lunametrics.com - Your Highlight Location 72-77 | Added on Wednesday, 28 August 13 00:17:07
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7. Server Side Solution with Alternative Tracking Another interesting option is to have a second tracker used only with a certain subset of your visitors, delivered dynamically. You can create a second web property entirely, and then send different visitors different tracking code depending on who they are. Maybe you are a university, and you want to track your prospective students differently than your current students. As long as you?re able to identify these people, you can use a cookie to record which tracking code they should be sent. Your main tracker still gets sent out on every single page, but you only fire the second tracker on those specific users. Separating out your cohorts of visitors to different trackers will get you more accurate data with that second tracker because you?ll have smaller numbers. Maybe you have a million visitors a month, but your premium members which you recognize via a cookie you?ve set on their computer, only number about 20,000 per month. By sending that secondary tracker ONLY to your premium members, you now have a second web property that contains JUST those members? visits, which you can analyze without sampling even over a whole year.
8 Ways to Get More Data - lunametrics.com - Your Highlight Location 64-72 | Added on Wednesday, 28 August 13 00:16:48
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5. Limit the # of sites tracking into the same Web Property Another thing you can do is reduce the amount of traffic into that property. It is very common to aggregate all your tracking into a single account and property, and then look at the different websites by creating filters on various profiles, based on the hostname/domain. If you?re over the traffic level that generates sampled reports, you could consider breaking those websites out into different properties and tracking them separately. 20 websites with 30k visits a month will create sampled data on the monthly report, but if you were to break those 20 websites out into their own properties, it won?t even sample it when you look at a full year.
8 Ways to Get More Data - lunametrics.com - Your Highlight Location 53-58 | Added on Wednesday, 28 August 13 00:15:11
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4. Create New Profiles with different filters Sometimes you want to dig a little deeper in your reports than the standard reports allow. Maybe you want to look at the content reports for just your organic visitors, and applying the organic medium advanced segment forces you into a sample. You can create a new profile to just capture your organic traffic, and then put a filter on that profile to only allow organic traffic. If you apply any segments in the profile it?ll get sampled, but the standard reports will hold the unsampled information for just that organic traffic.
8 Ways to Get More Data - lunametrics.com - Your Highlight Location 49-52 | Added on Wednesday, 28 August 13 00:14:53
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2. Change Your Date Range
8 Ways to Get More Data - lunametrics.com - Your Highlight Location 43-43 | Added on Wednesday, 28 August 13 00:13:26
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once described the Google Analytics sample rate as akin to my personal confidence in the data. At 90% sample, I?m 90% confident that the data is close to correct. At 50% I?m 50% confident. At 1% sample, I?m 1% confident. I don?t generally base opinions on things when I?m as close to a coin flip in regards to my confidence.
8 Ways to Get More Data - lunametrics.com - Your Highlight Location 34-36 | Added on Wednesday, 28 August 13 00:12:59
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Once we detected an upwards of a 10% overall change at a near 50% sample. A client site when compared month to month, year over year, showed a 5% increase, with a 48% sample. However, when we looked at the data unsampled, we were able to show that instead of improving by 5% it had actually decreased by 5%. That?s an issue.
8 Ways to Get More Data - lunametrics.com - Your Highlight Location 32-34 | Added on Wednesday, 28 August 13 00:12:47
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With data under 10% we?ve seen huge swings. Once in a sampled report a premium client?s third party vendor was worried about the revenue from paid ads because they had generated ?only? $900,000 in revenue on the site. When we looked at the unsampled data (rather than a less than 1% sample) however there had actually been instead 1.6 million in revenue from the ads, an 80% difference.
8 Ways to Get More Data - lunametrics.com - Your Highlight Location 29-31 | Added on Wednesday, 28 August 13 00:12:29
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if you?re just looking at keywords or general trends an 80%+ sample rate is very usable.
8 Ways to Get More Data - lunametrics.com - Your Highlight Location 25-25 | Added on Wednesday, 28 August 13 00:12:00
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It looks like a yellow box in the top right of your Google Analytics interface. It lets you know how may visits are part of the sample, and what percent that is. Keep in mind that this is the percent of the PROPERTY, not the Profile you?re in. It?s a sample from ALL the visits that come into that web property, regardless of what profile you are in.
8 Ways to Get More Data - lunametrics.com - Your Highlight Location 16-18 | Added on Wednesday, 28 August 13 00:11:25
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if you are looking at a set of visits over 250k (or 500k if you up your limit) and you want to create a custom report, filter the report in any way, add a segment, etc. Then you?re going to be looking at a sample.
8 Ways to Get More Data - lunametrics.com - Your Highlight Location 13-15 | Added on Wednesday, 28 August 13 00:10:54
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How does it work in Google Analytics?
8 Ways to Get More Data - lunametrics.com - Your Highlight Location 10-10 | Added on Tuesday, 27 August 13 22:27:27
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The default sample is 250,000 visits (not pageviews? visits. It?s session based), but you can normally adjust a slider on the page (located in the top right? it looks like a checkerbox grid) and have the sample be more precise (but take longer to process) and have it cover 500,000 visits.
8 Ways to Get More Data - lunametrics.com - Your Highlight Location 10-12 | Added on Tuesday, 27 August 13 22:27:22
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What is Sampling?
8 Ways to Get More Data - lunametrics.com - Your Highlight Location 3-3 | Added on Tuesday, 27 August 13 22:25:12
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