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7 Incredible Web Design, Branding, Digital Marketing Experiences

kaushik.net
marketing that works! You exchange creativity, passion and love for your products for my money.
7 Incredible Web Design, Branding, Digital Marketing Experiences - kaushik.net - Your Highlight Location 374-375 | Added on Friday, 7 June 13 16:57:02
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checkout the CMTB. Just two boxes and Submit (clear call to action). In bold people against dirty, me! The notice the cute "psst ? read our privacy policy." How often do you draw attention to your privacy policy as a way of converting your website visitors?
7 Incredible Web Design, Branding, Digital Marketing Experiences - kaushik.net - Your Highlight Location 360-362 | Added on Friday, 7 June 13 16:40:23
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Checkout the product page for the clementine dish washing soap. Giant image (oh, I love this so much!). Beautiful copy, excerpt: "wash more dishes than you can shake a spatula at. when the plates pile up, there?s no greater relief (short of having someone else tackle them for you) than knowing you have an ample reserve of natural, ultra grease-fighting dish soap."
7 Incredible Web Design, Branding, Digital Marketing Experiences - kaushik.net - Your Highlight Location 324-327 | Added on Friday, 7 June 13 16:35:30
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I want to highlight the entire Method website (even though sometimes in Chrome it acts weird).
7 Incredible Web Design, Branding, Digital Marketing Experiences - kaushik.net - Your Highlight Location 312-313 | Added on Friday, 7 June 13 16:26:47
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Method: Amazing, Immersive, Love-Evoking Brand Experiences.
7 Incredible Web Design, Branding, Digital Marketing Experiences - kaushik.net - Your Highlight Location 310-310 | Added on Friday, 7 June 13 16:26:36
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Amazing, Immersive, Love-Evoking Brand Experiences.
7 Incredible Web Design, Branding, Digital Marketing Experiences - kaushik.net - Your Highlight Location 310-310 | Added on Friday, 7 June 13 16:26:29
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Are your landing pages this good? Do they understand the singular thing the Visitor is looking for and deliver that answer in size 68 font this clearly? And do you have enough wood behind that arrow? All 11 of these incredibly persuasive elements?
7 Incredible Web Design, Branding, Digital Marketing Experiences - kaushik.net - Your Highlight Location 307-309 | Added on Friday, 7 June 13 16:26:15
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Security Choice: The Power of Conversion Through Transparency
7 Incredible Web Design, Branding, Digital Marketing Experiences - kaushik.net - Your Highlight Location 240-241 | Added on Friday, 7 June 13 16:05:07
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Bonus: If you want another example of a great top-tier store that does digital really well, check out Barneys New York.
7 Incredible Web Design, Branding, Digital Marketing Experiences - kaushik.net - Your Highlight Location 239-240 | Added on Friday, 7 June 13 16:04:43
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6. When you click on the model, the zoom is delightful. It takes over the entire right side and shows a detailed view just as long as the model ?
7 Incredible Web Design, Branding, Digital Marketing Experiences - kaushik.net - Your Highlight Location 226-227 | Added on Friday, 7 June 13 16:01:49
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The bottom part of the page is taken up by well thought out recommendations to accessorize the dress. [Many, many retailers get greedy here and throw up completely random stuff, or nothing at all. Both are such big mistakes. Remember, you are trying to create a unique brand experience.]
7 Incredible Web Design, Branding, Digital Marketing Experiences - kaushik.net - Your Highlight Location 212-214 | Added on Friday, 7 June 13 15:55:39
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Neiman Marcus is another example of a store where shopping is often fun. It is often clear that a lot of thought was put into every little thing, including the underside of tables, to encourage you to stay, explore and buy. It is the look, the feel, the little touches that make you happily part with your cash.
7 Incredible Web Design, Branding, Digital Marketing Experiences - kaushik.net - Your Highlight Location 188-191 | Added on Friday, 7 June 13 15:49:11
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I love shopping at Nordstrom. The stores are almost always beautifully done, the displays are lovingly put together, and ? my favorite ? the staff are informed and kind.
7 Incredible Web Design, Branding, Digital Marketing Experiences - kaushik.net - Your Highlight Location 187-188 | Added on Friday, 7 June 13 15:48:59
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Shopbop: (Luxury) Ecommerce and Branding Done Right!
7 Incredible Web Design, Branding, Digital Marketing Experiences - kaushik.net - Your Highlight Location 185-186 | Added on Friday, 7 June 13 15:48:31
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AAA shows that a old school company can learn new tricks, that it can assume a little bit of intelligence on the other side and deliver an experience that can convert at a higher rate, even with some data (ooohhhhh scary data!), by trusting their customers to have a big say in how much they want to pay and what tradeoffs they want to make.
7 Incredible Web Design, Branding, Digital Marketing Experiences - kaushik.net - Your Highlight Location 182-184 | Added on Friday, 7 June 13 15:47:23
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1. I really like the clean title. Your Term Life Quote. MetLife has something inside the blue box, much less clearly stated. 2. There is a crystal clear path back to where I came from in case I made a mistake. 3. To ensure I made no mistakes my choices are clearly stated again. How nice is this? 4. AAA gives me lots of choice. Remember they never asked me to pick my term. They realized very cleverly that a lay person would not know what it is, and, more importantly, a lay person would not realize the implications of that choice (on rates). Now I can see what the implication of choosing 30-year term is: biggest bill. But ? 5. This is a stroke of genius. Next to the text "Adjust Coverage Amount" they have a red bar I can move to figure out the if I can come up with a "happy number" for myself! Sweet!!
7 Incredible Web Design, Branding, Digital Marketing Experiences - kaushik.net - Your Highlight Location 162-168 | Added on Friday, 7 June 13 15:41:44
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AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience
7 Incredible Web Design, Branding, Digital Marketing Experiences - kaushik.net - Your Highlight Location 135-136 | Added on Friday, 7 June 13 14:15:46
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Read their invitation to get you to write a review. How nice. Then some reviews (they float by). This one with only four circles, but somehow makes the whole thing more credible. And this is not a one-off deal. Each product description is written with the same unique blend of love, passion, smarts and good copy.
7 Incredible Web Design, Branding, Digital Marketing Experiences - kaushik.net - Your Highlight Location 104-107 | Added on Friday, 7 June 13 14:10:58
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Innocent: Passionate Copy and Heart-warming Visual Design
7 Incredible Web Design, Branding, Digital Marketing Experiences - kaushik.net - Your Highlight Location 86-86 | Added on Friday, 7 June 13 14:09:14
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Bonus: Ringadoc also has a great home page, in case you are looking for inspiration. They sell a very complicated product, and they do it very smartly.
7 Incredible Web Design, Branding, Digital Marketing Experiences - kaushik.net - Your Highlight Location 84-86 | Added on Friday, 7 June 13 14:09:10
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