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56% of businesses rely exclusively on Google for web analytics: report

econsultancy.com
The report also investigates the reasons that businesses don?t use GA. The most commonly cited reason was that businesses are happy with a different web analytics vendor (38%) while a further 35% stated that it?s not sophisticated enough for their requirements.
56% of businesses rely exclusively on Google for web analytics: report - econsultancy.com - Your Highlight Location 21-23 | Added on Thursday, 25 July 13 12:22:52
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Do you use Google Analytics for any of the following types of reporting or insight?
56% of businesses rely exclusively on Google for web analytics: report - econsultancy.com - Your Highlight Location 19-20 | Added on Thursday, 25 July 13 12:22:17
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The multichannel funnels tool that Google launched back in 2011 to much fanfare has failed to catch on yet, with just 23% using this feature.
56% of businesses rely exclusively on Google for web analytics: report - econsultancy.com - Your Highlight Location 18-19 | Added on Thursday, 25 July 13 12:21:51
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Among those companies that exclusively use GA, the platform is most commonly used to track traffic and conversion KPIs (86%), followed by campaign tracking (75%).
56% of businesses rely exclusively on Google for web analytics: report - econsultancy.com - Your Highlight Location 17-18 | Added on Thursday, 25 July 13 12:21:45
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The increase since 2011 could, however, be partly due to the discontinuation of Yahoo?s free analytics tool, which was used by 8% of companies and 18% of agencies last year.
56% of businesses rely exclusively on Google for web analytics: report - econsultancy.com - Your Highlight Location 10-12 | Added on Thursday, 25 July 13 12:21:01
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This is a massive increase since 2009 when just 23% of respondents said they used GA exclusively.
56% of businesses rely exclusively on Google for web analytics: report - econsultancy.com - Your Highlight Location 8-9 | Added on Thursday, 25 July 13 12:20:50
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More than half of businesses rely exclusively on Google Analytics (GA) for their web analytics while just 11% don?t use the tool at all, according to data included in the new Econsultancy/Lynchpin Online Measurement and Strategy Report 2013.
56% of businesses rely exclusively on Google for web analytics: report - econsultancy.com - Your Highlight Location 6-8 | Added on Thursday, 25 July 13 12:20:41
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