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25 tips for building your own agency

Ian Lurie
Encourage your team to argue with you. If someone disagrees with you, let them have their say. Don?t ever stifle folks. They?ll provide perspective you could otherwise lose. Of course make sure they know it?s your prerogative to disregard their advice. That?s life.
25 tips for building your own agency - Ian Lurie - Your Highlight Location 63-65 | Added on Tuesday, 20 August 13 18:22:28
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Be nimble. But not too nimble. Outsource what you can. But in my book, you can?t outsource your best creative, quality link building, onsite SEO and such. You can outsource basic copywriting, if you don?t care about the quality. Depends on whether you someday want to have serious, big clients, or you?re content working for the Dunder Mifflins of the world. Your work will follow you around. Do it on the cheap, that?ll follow you, too. Outsource accounting. Outsource office cleaning. Competitive link research? I don?t think so. Link bait creation? Only if you?re an idiot.
25 tips for building your own agency - Ian Lurie - Your Highlight Location 58-62 | Added on Tuesday, 20 August 13 18:22:06
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Automate reporting. Reporting requires that you pull together tons of stuff. Traffic, rankings, link counts, etc.. It?s a pain in the ass. Automate it. Learn to use the import functions in Google Spreadsheets and/or Excel. Learn to use the APIs. If you use something like RavenTools you can automate your reports complete, and have ?em e-mailed to you. That?s how you scale. Otherwise, you practically have to add a new person every freaking time you add a client.
25 tips for building your own agency - Ian Lurie - Your Highlight Location 54-57 | Added on Tuesday, 20 August 13 18:21:42
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Delegate for efficiency, not for speed. It?s easy to hold onto tasks and projects because you know you can do it faster. While you can do it faster, you?re hurting your company?s efficiency. Your time is far too expensive. If you can successfully delegate and teach others on your team to perform the task instead, you?ve just invested in future efficiency. You can now focus on your core jobs.
25 tips for building your own agency - Ian Lurie - Your Highlight Location 30-33 | Added on Tuesday, 20 August 13 18:17:17
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Have a sense of mission. I don?t mean a mission statement. I mean that your business goal can?t just be ?make more money?.
25 tips for building your own agency - Ian Lurie - Your Highlight Location 25-26 | Added on Tuesday, 20 August 13 18:16:48
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You are serving clients. Clients often have these things called ?questions?. They?ll want ?answers?. Plan for interruptions, and be ready to respond fast. You need a sprint-and-pause workflow that will let you do that.
25 tips for building your own agency - Ian Lurie - Your Highlight Location 11-13 | Added on Tuesday, 20 August 13 18:15:45
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You are not a software company. Don?t try to run your agency like one. Whether you?re one person or one hundred, you have to be set up to handle multiple projects, priorities and goals at once.
25 tips for building your own agency - Ian Lurie - Your Highlight Location 10-11 | Added on Tuesday, 20 August 13 18:15:38
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Document everything. At Portent we have a sort of knowledge base called the Fat Free Guide. It?s an internal blog that holds what we learn about SEO, PPC, client care, time management, analytics and business in general. It also includes step-by-step how we introduce new clients to Portent, how we run a typical project, etc.. We update it often, and try to keep it somewhat organized.
25 tips for building your own agency - Ian Lurie - Your Highlight Location 13-16 | Added on Tuesday, 20 August 13 18:14:56
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