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11 Digital Marketing ?Crimes Against Humanity?

kaushik.net
19. Take, bad, shortcuts. [via Ramenos] "You use iFrames instead of CSS to please your webmaster, host non-owned duplicate content, and use generic related links on every Page to increase pageviews."
11 Digital Marketing ?Crimes Against Humanity? - kaushik.net - Your Highlight Location 90-92 | Added on Thursday, 11 April 13 01:00:57
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15. Not making even the simplest attempts to collect customer feedback [via Josh Braaten]
11 Digital Marketing ?Crimes Against Humanity? - kaushik.net - Your Highlight Location 82-82 | Added on Thursday, 11 April 13 00:59:56
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13. New tab / browser window opens within the same site [via Joe Teixeira]
11 Digital Marketing ?Crimes Against Humanity? - kaushik.net - Your Highlight Location 77-78 | Added on Thursday, 11 April 13 00:59:19
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12. Auto-Play videos [via Joe Teixeira]
11 Digital Marketing ?Crimes Against Humanity? - kaushik.net - Your Highlight Location 75-75 | Added on Thursday, 11 April 13 00:59:14
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11. Not centering your entire digital existence on Economic Value.
11 Digital Marketing ?Crimes Against Humanity? - kaushik.net - Your Highlight Location 64-65 | Added on Thursday, 11 April 13 00:58:16
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Use metrics that matter: Loyalty, Recency, Net Profit, Conversation Rate, Message Amplification, Brand Evangelist Index, Customer Lifetime Value
11 Digital Marketing ?Crimes Against Humanity? - kaushik.net - Your Highlight Location 59-63 | Added on Thursday, 11 April 13 00:57:42
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10. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views.
11 Digital Marketing ?Crimes Against Humanity? - kaushik.net - Your Highlight Location 56-56 | Added on Thursday, 11 April 13 00:56:17
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9. Doing anything on the web without a Web Analytics Measurement Model.
11 Digital Marketing ?Crimes Against Humanity? - kaushik.net - Your Highlight Location 50-51 | Added on Thursday, 11 April 13 00:55:32
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8. Not following the "10/90 rule for magnificent web success."
11 Digital Marketing ?Crimes Against Humanity? - kaushik.net - Your Highlight Location 43-44 | Added on Thursday, 11 April 13 00:55:19
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7. Your SEO strategy is buying links, expired domains, et. al.
11 Digital Marketing ?Crimes Against Humanity? - kaushik.net - Your Highlight Location 39-40 | Added on Thursday, 11 April 13 00:55:08
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6. "Shouting" on Twitter / Facebook.
11 Digital Marketing ?Crimes Against Humanity? - kaushik.net - Your Highlight Location 35-36 | Added on Thursday, 11 April 13 00:54:46
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5. Not having a vibrant, engaging, non-pimpy blog.
11 Digital Marketing ?Crimes Against Humanity? - kaushik.net - Your Highlight Location 32-32 | Added on Thursday, 11 April 13 00:54:25
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2. Not having a fast, functional, incredible mobile-friendly website.
11 Digital Marketing ?Crimes Against Humanity? - kaushik.net - Your Highlight Location 20-20 | Added on Thursday, 11 April 13 00:53:19
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1. Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas.
11 Digital Marketing ?Crimes Against Humanity? - kaushik.net - Your Highlight Location 15-16 | Added on Thursday, 11 April 13 00:53:04
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Every presentation I do is customized for the audience in the room. That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes.
11 Digital Marketing ?Crimes Against Humanity? - kaushik.net - Your Highlight Location 6-8 | Added on Thursday, 11 April 13 00:51:29
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