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That is why we should want to retaliate whenever we see someone betraying one of our rules of thumb for profit. We want that rule to be as effective as possible. But to the degree that its fitness for duty is regularly undercut by the tricks of a profiteer, we naturally will use it less and will be less able to cope efficiently with the decisional burdens of our day. We cannot allow that without a fight. The stakes have gotten too high.
Influence - Cialdini, Robert B. - Your Highlight Location 4323-4326 | Added on Wednesday, 18 September 13 20:31:24
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their motive for profit is not the cause for hostilities; that motive, after all, is something we each share to an extent. The real treachery, and the thing we cannot tolerate, is any attempt to make their profit in a way that threatens the reliability of our shortcuts. The blitz of modern daily life demands that we have faithful shortcuts, sound rules of thumb to handle it all. These are not luxuries any longer; they are out-and-out necessities that figure to become increasingly vital as the pulse of daily life quickens.
Influence - Cialdini, Robert B. - Your Highlight Location 4319-4323 | Added on Wednesday, 18 September 13 20:31:05
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I am at war with the exploiters?we all are.
Influence - Cialdini, Robert B. - Your Highlight Location 4319-4319 | Added on Wednesday, 18 September 13 20:30:26
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belligerent
Influence - Cialdini, Robert B. - Your Highlight Location 4318-4318 | Added on Wednesday, 18 September 13 20:29:53
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pugnacious
Influence - Cialdini, Robert B. - Your Highlight Location 4318-4318 | Added on Wednesday, 18 September 13 20:29:41
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The story becomes quite different, however, should a compliance practitioner try to stimulate a shortcut response by giving us a fraudulent signal for it. The enemy is the advertiser who seeks to create an image of popularity for a brand of toothpaste by, say, constructing a series of staged ?unrehearsed-interview? commercials in which an array of actors posing as ordinary citizens praise the product. Here, where the evidence of popularity is counterfeit, we, the principle of social proof, and our shortcut response to it, are all being exploited. In an earlier chapter, I recommended against the purchase of any product featured in a faked ?unrehearsed-interview? ad, and I urged that we send the product manufacturers letters detailing the reason and suggesting that they dismiss their advertising agency. I would recommend extending this aggressive stance to any situation in which a compliance professional abuses the principle of social proof (or any other weapon of influence) in this manner. We should refuse to watch TV programs that use canned laughter. If we see a bartender beginning a shift by salting his tip jar with a bill or two of his own, he should get none from us. If, after waiting in line outside a nightclub, we discover from the amount of available space that the wait was designed to impress passersby with false evidence of the club?s popularity, we should leave immediately and announce our reason to those still in line. In short, we should be willing to use boycott, threat, confrontation, censure, tirade, nearly anything, to retaliate.
Influence - Cialdini, Robert B. - Your Highlight Location 4306-4317 | Added on Wednesday, 18 September 13 20:28:39
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decisions. As we have seen, one such cause is the trickery of certain compliance practitioners who seek to profit from the rather mindless and mechanical nature of shortcut response. If, as seems true, the frequency of shortcut response is increasing with the pace and form of modern life, we can be sure that the frequency of this trickery is destined to increase as well.
Influence - Cialdini, Robert B. - Your Highlight Location 4292-4295 | Added on Wednesday, 18 September 13 20:24:14
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Because technology can evolve much faster than we can, our natural capacity to process information is likely to be increasingly inadequate to handle the surfeit of change, choice, and challenge that is characteristic of modern life. More and more frequently, we will find ourselves in the position of the lower animals?with a mental apparatus that is unequipped to deal thoroughly with the intricacy and richness of the outside environment. Unlike the animals, whose cognitive powers have always been relatively deficient, we have created our own deficiency by constructing a radically more complex world. But the consequence of our new deficiency is the same as that of the animals? long-standing one. When making a decision, we will less frequently enjoy the luxury of a fully considered analysis of the total situation but will revert increasingly to a focus on a single, usually reliable feature of it.
Influence - Cialdini, Robert B. - Your Highlight Location 4283-4290 | Added on Wednesday, 18 September 13 20:20:20
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surfeit
Influence - Cialdini, Robert B. - Your Highlight Location 4284-4284 | Added on Wednesday, 18 September 13 20:19:19
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duffer
Influence - Cialdini, Robert B. - Your Highlight Location 4276-4276 | Added on Wednesday, 18 September 13 20:18:17
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But now, with further developments in telecommunication and computer technology, access to such staggering amounts of information is falling within the reach of individual citizens. Extensive cable and satellite television systems provide one route for that information into the average home.
Influence - Cialdini, Robert B. - Your Highlight Location 4272-4274 | Added on Wednesday, 18 September 13 20:17:55
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Leading the way are developments in our ability to collect, store, retrieve, and communicate information.
Influence - Cialdini, Robert B. - Your Highlight Location 4268-4268 | Added on Wednesday, 18 September 13 20:16:02
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burgeoning
Influence - Cialdini, Robert B. - Your Highlight Location 4268-4268 | Added on Wednesday, 18 September 13 20:15:49
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increasing rapidity of modern daily life: We travel more and faster; we relocate more frequently to new residences, which are built and torn down more quickly; we contact more people and have shorter relationships with them; in the supermarket, car showroom, and shopping mall, we are faced with an array of choices among styles and products that were unheard of the previous year and may well be obsolete or forgotten by the next. Novelty, transience, diversity, and acceleration are acknowledged as prime descriptors of civilized existence.
Influence - Cialdini, Robert B. - Your Highlight Location 4263-4267 | Added on Wednesday, 18 September 13 20:15:21
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arcane
Influence - Cialdini, Robert B. - Your Highlight Location 4260-4260 | Added on Wednesday, 18 September 13 20:14:20
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(for example, physics), knowledge is said to double every eight years.
Influence - Cialdini, Robert B. - Your Highlight Location 4259-4259 | Added on Wednesday, 18 September 13 20:14:02
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John Stuart Mill, the British economist, political thinker, and philosopher of science, died more than a hundred years ago. The year of his death (1873) is important because he is reputed to have been the last man to know everything there was to know in the world.
Influence - Cialdini, Robert B. - Your Highlight Location 4255-4257 | Added on Wednesday, 18 September 13 20:13:26
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created an environment so complex, fast-paced, and information-laden that we must increasingly deal with it in the fashion of the animals we long ago transcended.
Influence - Cialdini, Robert B. - Your Highlight Location 4253-4254 | Added on Wednesday, 18 September 13 20:13:09
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We are likely to use these lone cues when we don?t have the inclination, time, energy, or cognitive resources to undertake a complete analysis of the situation. Where we are rushed, stressed, uncertain, indifferent, distracted, or fatigued, we tend to focus on less of the information available to us. When making decisions under these circumstances, we often revert to the rather primitive but necessary single-piece-of-good-evidence approach.
Influence - Cialdini, Robert B. - Your Highlight Location 4248-4251 | Added on Wednesday, 18 September 13 20:12:59
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Celine Rampa's Books


1,227 QI Facts To Blow Your Socks Off Lloyd, John;Mitchinson, John 3 Kuotes A Little Bit of Everything For Dummies 8 Kuotes Fifty Shades Darker James, E L 31 Kuotes Fifty Shades of Grey James, E L 83 Kuotes Influence Cialdini, Robert B. 421 Kuotes Mrs Dalloway Woolf, Virginia 5 Kuotes MSL2excerpts 15 Kuotes Successful NLP Lazarus, Jeremy 29 Kuotes The 33 Strategies Of War Greene, Robert 342 Kuotes The Game Strauss, Neil 236 Kuotes The Social Animal: A Story of How Success Happens Brooks, David 515 Kuotes Thus Spake Zarathustra A book for all and none Nietzsche, Friedrich Wilhelm 4 Kuotes What Every BODY is Saying Navarro, Joe;Karlins, Marvin 54 Kuotes