40049: Ultimate Guide to AdWords Remarketing | PPC Hero® - ppchero.com

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It?s a bit tricky to do placement exclusions for remarketing. If you?re not familiar with what we mean, placement exclusions happen when you download a placement report and decide which sites your ads are performing poorly on that you should block from showing your ads. This is a very easy task when you?re dealing with topics or contextual marketing on the Display network. Then, you can look at performance and relevancy at face value. However, with audience targeting, such as remarketing or interest category marketing, then you?re targeting the person who happens to be on that website. Content relevancy of the page itself may not be as important in a remarketing campaign as it will be in other display campaigns. Remember that you?re targeting the user and not the content.

Ultimate Guide to AdWords Remarketing | PPC Hero® by ppchero.com
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