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40045: Ultimate Guide to AdWords Remarketing | PPC Hero® - ppchero.com

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Bid testing Impression share is something worth monitoring in a remarketing campaign. You?re following users and not sites, so if you get to 100% IS you may be annoying some of those users. Monitor your bids both for cost effectiveness and return on investment, but also for impression share.

Ultimate Guide to AdWords Remarketing | PPC Hero® by ppchero.com
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