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40044: Ultimate Guide to AdWords Remarketing | PPC Hero® - ppchero.com

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Frequency cap testing You don?t want to be too annoying, but you also want to maximize the number of interested visitors to your site. Monitor your audience size in combination with the number of impressions your remarketing ad groups get. Maybe your cap is too high and you aren?t limiting anything at all. Maybe you?re setting it way too low and you?re severely limiting your ads? exposure.

Ultimate Guide to AdWords Remarketing | PPC Hero® by ppchero.com
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