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40043: Ultimate Guide to AdWords Remarketing | PPC Hero® - ppchero.com

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Custom combination testing We mentioned earlier that you may find different results when combining interest categories with previous site visitors. Keep testing and find what works best for your account. Experiment with different combinations of cookie lengths. Messaging for visitors that visited between 7 and 30 days ago may very well end up not working for users who visited between 30 and 60 days ago.

Ultimate Guide to AdWords Remarketing | PPC Hero® by ppchero.com
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